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Growth strategies, viral loops, acquisition funnels, AARRR framework, and rapid experimentation.
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Based on SOC occupation classification
Orchestrates a professional reporting workflow by combining design system intelligence with high-fidelity PDF generation.
Use this skill when visual quality and design identity matter for a PDF. CREATE (generate from scratch): "make a PDF", "generate a report", "write a proposal", "create a resume", "beautiful PDF", "professional document", "cover page", "polished PDF", "client-ready document". FILL (complete form fields): "fill in the form", "fill out this PDF", "complete the form fields", "write values into PDF", "what fields does this PDF have". REFORMAT (apply design to an existing doc): "reformat this document", "apply our style", "convert this Markdown/text to PDF", "make this doc look good", "re-style this PDF". This skill uses a token-based design system: color, typography, and spacing are derived from the document type and flow through every page. The output is print-ready. Prefer this skill when appearance matters, not just when any PDF output is needed.
Specialized in creating high-converting instructional videos and software tutorials using structured scripts and automated production.
Design intelligence for marketing UI/UX with custom design system generation.
Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Use when the user wants to build a presentation, convert a PPT/PPTX to web, or create slides for a talk/pitch. Helps non-designers discover their aesthetic through visual exploration rather than abstract choices.
Marketing analytics, attribution models, KPI tracking, dashboards, and data-driven decision making.
| name | growth-hacking |
| description | Growth strategies, viral loops, acquisition funnels, AARRR framework, and rapid experimentation. |
| allowed-tools | Read, Glob, Grep |
Systematic approaches to rapid, scalable growth.
| Stage | Focus | Key Metric |
|---|---|---|
| Acquisition | Get users | CAC, traffic sources |
| Activation | First value | Activation rate |
| Retention | Keep users | Churn, DAU/MAU |
| Revenue | Make money | ARPU, LTV |
| Referral | Spread word | Viral coefficient |
| Channel | Type | Speed | Cost |
|---|---|---|---|
| SEO | Organic | Slow | Low |
| Content | Organic | Medium | Medium |
| Social | Organic/Paid | Fast | Variable |
| Paid ads | Paid | Fast | High |
| Referral | Viral | Medium | Low |
| Partnerships | Leverage | Medium | Medium |
| Factor | Score 1-10 |
|---|---|
| Impact | Potential effect |
| Confidence | Likelihood of success |
| Ease | Resources needed |
| Tactic | Purpose |
|---|---|
| Progress bar | Show completion % |
| Quick wins | Early success |
| Personalization | Relevance |
| Tooltips | Guidance |
| Checklist | Clear next steps |
| Metric | Calculation |
|---|---|
| Activation rate | Users who complete key action / Total signups |
| Time to value | Time from signup to first value |
| Setup completion | % completing onboarding |
| Type | Timeframe | Focus |
|---|---|---|
| Day 1 | 24 hours | First impression |
| Week 1 | 7 days | Habit formation |
| Month 1 | 30 days | Core value |
| Long-term | 90+ days | Loyalty |
| Tactic | How |
|---|---|
| Email sequences | Drip campaigns |
| Push notifications | Timely reminders |
| In-app messages | Contextual help |
| Feature education | Show unused features |
| Rewards | Gamification |
| Community | Build connections |
| Metric | Formula |
|---|---|
| Day N retention | Active on day N / Total signups day 0 |
| Cohort retention | Users still active / Users in cohort |
| Churn rate | Lost customers / Total customers |
| DAU/MAU | Daily active / Monthly active |
| Type | Example | K-factor potential |
|---|---|---|
| Inherent | Invite to collaborate | High |
| Word of mouth | Product so good | Medium |
| Incentivized | Referral rewards | High |
| Social sharing | Share content | Medium |
| Embedded | "Made with X" | Low-Medium |
K = i × c
Where:
i = invites sent per user
c = conversion rate of invites
| K-factor | Result |
|---|---|
| K > 1 | Exponential growth |
| K = 1 | Linear growth |
| K < 1 | Declining growth |
| Element | Best Practice |
|---|---|
| Incentive | Two-sided rewards |
| Friction | One-click sharing |
| Visibility | In-product placement |
| Tracking | Unique referral codes |
If we [make this change]
Then [this metric] will [increase/decrease]
Because [reasoning]
| Phase | Activities |
|---|---|
| Ideation | Brainstorm, prioritize (ICE) |
| Design | Hypothesis, success metrics |
| Build | MVP implementation |
| Measure | Track results |
| Learn | Document, iterate |
| Baseline | Lift | Sample needed |
|---|---|---|
| 2% | 10% | ~78,000 per variant |
| 2% | 25% | ~12,500 per variant |
| 5% | 10% | ~31,000 per variant |
| 5% | 25% | ~5,000 per variant |
| Principle | Implementation |
|---|---|
| Free tier | Generous freemium |
| Self-serve | No sales needed |
| Bottom-up | Individual users first |
| Virality | Built-in sharing |
| Data-driven | Usage triggers upgrade |
| Metric | Target |
|---|---|
| Free to paid | 2-5% |
| Time to paid | < 30 days |
| PQL conversion | 10-20% |
| Expansion revenue | > 30% of new revenue |
| Business Type | North Star |
|---|---|
| SaaS | Weekly active users |
| E-commerce | Weekly purchases |
| Marketplace | Weekly transactions |
| Media | Daily active readers |
| Consumer app | DAU/MAU ratio |
| North Star | Input Metrics |
|---|---|
| Active users | Signups, activation, retention |
| Revenue | Customers, ARPU, frequency |
| Engagement | Sessions, actions, time spent |
| Tool | Purpose |
|---|---|
| Mixpanel/Amplitude | Product analytics |
| Google Analytics | Web traffic |
| Heap | Auto-tracked events |
| Segment | Data pipeline |
| Tool | Purpose |
|---|---|
| Optimizely | A/B testing |
| LaunchDarkly | Feature flags |
| Statsig | Experimentation |
| Tool | Purpose |
|---|---|
| Intercom | In-app messaging |
| Customer.io | Email automation |
| Appcues | User onboarding |
| Role | Responsibility |
|---|---|
| Growth Lead | Strategy, prioritization |
| Growth PM | Experiments, roadmap |
| Growth Engineer | Implementation |
| Data Analyst | Insights, measurement |
| Growth Marketer | Acquisition, content |
| Cadence | Activity |
|---|---|
| Weekly | Experiment review |
| Bi-weekly | Sprint planning |
| Monthly | Metric deep-dive |
| Quarterly | Strategy review |
Remember: Growth is about finding leverage points through rapid experimentation. Test fast, learn faster, scale what works.