social-media

name	social-media
description	Create social media content for Twitter/X, LinkedIn, Facebook, Instagram including posts, threads, carousels, and engagement strategies. Use when writing social posts, planning content calendars, or creating viral content.

Social Media Marketing Skill

Writing Style Guidelines

Be Human, Not AI:

• Write like a real person, not a marketing bot
• Use natural language and conversational tone
• Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage"
• Skip filler words: "basically", "essentially", "simply", "just"

Emoji Policy:

• Maximum ONE emoji per post (or none)
• Use only when it genuinely adds clarity or warmth
• Never pile up emojis (no "Check this out! 🚀🔥💥🎉")
• Professional platforms (LinkedIn): prefer no emoji

What to Avoid:

❌ "🚀🔥 This GAME-CHANGING plugin will REVOLUTIONIZE your workflow!! 💥✨🎉"
✅ "Tired of manually syncing your forms? This plugin does it automatically."

Instructions

When creating social media content:

1. Twitter/X Posts

Single Tweet (280 chars):

Hook line that grabs attention

Key point or benefit

Call-to-action or question

#relevanthashtag

Thread Format:

Thread: [Topic] - Everything you need to know

1/ Hook that promises value

2/ First key point with example

3/ Second key point with data

4/ Third key point with tip

5/ Summary + CTA

Like & RT if helpful! Follow for more.

Engagement Tweets:

• Ask genuine questions
• Share honest takes (not hot takes for engagement)
• Create polls
• Reply to trends (only if relevant)

2. LinkedIn Posts

Structure:

Hook line (stops the scroll)

Problem or pain point

Story or insight (2-3 short paragraphs)

Key takeaway or lesson

Call-to-action + question for engagement

---
#hashtag1 #hashtag2 #hashtag3

Content Types:

• Personal stories with lessons
• Industry insights and trends
• How-to and practical tips
• Behind-the-scenes
• Achievements (genuine, not humble-brag)
• Thoughtful opinions (not controversial for engagement)

3. Instagram

Caption Structure:

Hook (first line visible)
.
.
.
Value content or story (after "more")

Call-to-action

.
.
.
#hashtag1 #hashtag2 ... (up to 30)

Carousel Ideas:

1. Step-by-step tutorials
2. Before/after transformations
3. Tips and tricks lists
4. Product features
5. Customer testimonials

Reels/Stories:

• Hook in first 3 seconds
• Quick value delivery
• Trending audio (if appropriate)
• Text overlays for accessibility
• Clear CTA at end

4. Facebook

Post Types:

• Long-form stories
• Questions for engagement
• Live videos
• Group discussions
• Event promotions

Best Practices:

• Native video over YouTube links
• Engage in comments quickly
• Use Facebook-specific features
• Post when audience is active

5. Content Calendar Template

Day	Platform	Content Type	Topic	CTA
Mon	Twitter	Thread	How-to	Follow
Tue	LinkedIn	Story	Lesson	Comment
Wed	Instagram	Carousel	Tips	Save
Thu	Twitter	Poll	Opinion	Vote
Fri	All	Promo	Product	Link

6. Hashtag Strategy

Twitter: 1-2 relevant hashtags (less is more) LinkedIn: 3-5 industry hashtags Instagram: 20-30 mixed hashtags

• 10 broad (1M+ posts)
• 10 medium (100K-1M)
• 10 niche (<100K)

7. Engagement Tactics

Boost Reach:

• Post consistently
• Engage with others first (genuinely, not for algorithm)
• Reply to every comment
• Use platform features (polls, lives)
• Collaborate with others

Build Community:

• Ask genuine questions
• Share user content (with credit)
• Be authentic and consistent
• Celebrate followers
• Respond like a human, not a brand

8. Analytics Focus

Track:

• Impressions/reach
• Engagement rate
• Click-through rate
• Follower growth
• Best posting times
• Top performing content types

9. Platform-Specific Tips

Twitter/X:

• Tweet 3-5x daily
• Best times: 8-10am, 12-1pm
• Use threads for long content
• Quote tweet for commentary

LinkedIn:

• Post 1x daily max
• Best times: Tue-Thu, 7-8am
• Comment on others' posts
• Use document posts for carousels

Instagram:

• Post 1-2x daily
• Best times: 11am-1pm, 7-9pm
• Stories multiple times daily
• Reels for growth

Quality Checklist

Before posting, verify:

Content

• Clear hook in first line
• Value provided (not just promotion)
• One clear CTA
• Appropriate hashtags
• Links work (if any)

Tone

• Human, conversational tone
• Maximum one emoji (if any)
• No buzzwords or filler words
• Not salesy or pushy
• Authentic to brand voice

Visual (if applicable)

• Real screenshots (not mockups)
• Alt text for accessibility
• No sensitive data visible
• Properly sized for platform