| name | launch-gtm-execution |
| version | 2.0.0 |
| description | Master go-to-market strategy, launch planning and execution, sales enablement, and marketing campaigns. Execute successful product launches. |
| sasmp_version | 1.3.0 |
| bonded_agent | 05-launch-gtm |
| bond_type | PRIMARY_BOND |
| parameters | [{"name":"launch_date","type":"string","format":"date","required":true},{"name":"gtm_model","type":"string","enum":["direct_sales","self_service","sales_dev","channel"]}] |
| retry_logic | {"max_attempts":3,"backoff":"exponential"} |
| logging | {"level":"info","hooks":["start","complete","error"]} |
Launch & Go-To-Market Skill
Master the art of successful product launches. From GTM strategy through launch execution, learn to coordinate teams, build momentum, and achieve market success.
Go-To-Market (GTM) Strategy
GTM Framework Decision
1. Direct Sales Model
- Your team directly sells to customers
- Best for: High ACV (>$10K), complex product
- Sales cycle: 3-6 months
- Team size: 1 AE per $500K-$1M ARR target
- Examples: Salesforce, HubSpot, Workday
Pros:
- Control over message
- Deep customer relationships
- Higher deal size possible
- Custom solutions
Cons:
- Expensive ($200K+ per rep)
- Slower to scale
- Long sales cycles
- Small addressable market needed for ROI
Key Metrics:
- Sales Qualified Lead (SQL)
- Close rate (typically 20-40%)
- Sales cycle length
- Customer Acquisition Cost (CAC)
2. Self-Service / Freemium Model
- Customers discover and sign up themselves
- Best for: Low ACV (<$1K), self-explanatory product
- Sales cycle: Minutes to days
- Team: Product + Marketing focused
Pros:
- Scales without sales team
- Low CAC
- Fast adoption
- Land and expand opportunity
Cons:
- High churn risk
- Need viral/network effects
- Requires excellent product
- Difficult to reach enterprise
Key Metrics:
- Free-to-paid conversion (2-5% target)
- Monthly Recurring Revenue (MRR)
- Customer Lifetime Value (LTV)
- CAC < 30% LTV
3. Sales Development (SMB)
- SDR/AE team for smaller deals
- Best for: SMB market ($2K-$50K ACV)
- Sales cycle: 1-3 months
- Lower cost than enterprise sales
Pros:
- Better ROI than enterprise sales
- Faster sales cycles
- Larger addressable market
- Still personal touch
Cons:
