launch-gtm-execution

name	launch-gtm-execution
version	2.0.0
description	Master go-to-market strategy, launch planning and execution, sales enablement, and marketing campaigns. Execute successful product launches.
sasmp_version	1.3.0
bonded_agent	05-launch-gtm
bond_type	PRIMARY_BOND
parameters	[{"name":"launch_date","type":"string","format":"date","required":true},{"name":"gtm_model","type":"string","enum":["direct_sales","self_service","sales_dev","channel"]}]
retry_logic	{"max_attempts":3,"backoff":"exponential"}
logging	{"level":"info","hooks":["start","complete","error"]}

Launch & Go-To-Market Skill

Master the art of successful product launches. From GTM strategy through launch execution, learn to coordinate teams, build momentum, and achieve market success.

Go-To-Market (GTM) Strategy

GTM Framework Decision

1. Direct Sales Model

• Your team directly sells to customers
• Best for: High ACV (>$10K), complex product
• Sales cycle: 3-6 months
• Team size: 1 AE per $500K-$1M ARR target
• Examples: Salesforce, HubSpot, Workday

Pros:

• Control over message
• Deep customer relationships
• Higher deal size possible
• Custom solutions

Cons:

• Expensive ($200K+ per rep)
• Slower to scale
• Long sales cycles
• Small addressable market needed for ROI

Key Metrics:

• Sales Qualified Lead (SQL)
• Close rate (typically 20-40%)
• Sales cycle length
• Customer Acquisition Cost (CAC)

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2. Self-Service / Freemium Model

• Customers discover and sign up themselves
• Best for: Low ACV (<$1K), self-explanatory product
• Sales cycle: Minutes to days
• Team: Product + Marketing focused

Pros:

• Scales without sales team
• Low CAC
• Fast adoption
• Land and expand opportunity

Cons:

• High churn risk
• Need viral/network effects
• Requires excellent product
• Difficult to reach enterprise

Key Metrics:

• Free-to-paid conversion (2-5% target)
• Monthly Recurring Revenue (MRR)
• Customer Lifetime Value (LTV)
• CAC < 30% LTV

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3. Sales Development (SMB)

• SDR/AE team for smaller deals
• Best for: SMB market ($2K-$50K ACV)
• Sales cycle: 1-3 months
• Lower cost than enterprise sales

Pros:

• Better ROI than enterprise sales
• Faster sales cycles
• Larger addressable market
• Still personal touch

Cons: