lead-magnet-generator

name	lead-magnet-generator
description	Creates viral lead magnet posts that drive comments and DMs. Produces 2 versions - a quick punchy format and a detailed format with bullet points. Use when user needs social media posts to give away a lead magnet in exchange for engagement.

Lead Magnet Generator

Purpose

Generate 2 viral lead magnet posts that get your audience to comment a trigger word in exchange for a free resource, maximizing engagement and DM opt-ins.

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Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with: "lead-magnet-generator loaded, proceed with additional instructions"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

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Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files:

Read: ./references/lead-magnet-patterns.md
Read: ../viral-hook-creator/references/hook-patterns.md
Read: ../viral-hook-creator/references/trigger_words.md

What you will find:

• lead-magnet-patterns.md: Lead magnet post structures, value framing techniques, and CTA patterns
• hook-patterns.md: 18 proven viral hook patterns with templates and psychology (from viral-hook-creator)
• trigger_words.md: Four categories of viral trigger words (from viral-hook-creator)

DO NOT PROCEED to Step 2 until you have read ALL three files and have the patterns loaded in context.

2. Check for Business Context

Check if FOUNDER_CONTEXT.md exists in the project root.

• If it exists: Read it and use the business context to personalize your output (industry terminology, audience, brand voice, authority metrics).
• If it doesn't exist: Proceed using defaults from the "Defaults & Assumptions" section.

3. Analyze Input

From the user's requirements, extract:

• Lead magnet: What are they giving away? (framework, template, checklist, course, etc.)
• Credibility hook: What effort/research backs it? (X hours studying, X months building, X years experience)
• Inside contents: What does the lead magnet contain? (for the detailed version)
• Value anchor: Price point to anchor value ($99, $199, etc.) or scarcity (will charge X in Y days)
• Trigger word: What word should people comment? (default: relevant keyword in CAPS)
• Platform: Twitter/X or LinkedIn

For any missing information, apply defaults from Defaults & Assumptions or ask the user.

4. Generate Lead Magnet Posts

Step 4a: Generate Opening Hooks FIRST Using the hook patterns and trigger words from viral-hook-creator (read in Step 1), generate exactly 2 opening hook options:

1. Select 2 different patterns from hook-patterns.md that fit the lead magnet topic
2. Integrate 1-2 trigger words from trigger_words.md into each hook
3. Each hook should be 1-2 lines that create curiosity about the lead magnet

These hooks will serve as the opening lines for both post versions.

Step 4b: Build Complete Posts Using the best hook from 4a, create exactly 2 versions:

Version 1: Quick Format Structure:

[Opening hook from Step 4a]

[What you created from it]

[Value anchor - could charge $X / will charge $X soon]

Comment "[WORD]" and I'll send it to you for free (must be following)

Version 2: Detailed Format Structure:

[Opening hook from Step 4a]

[What you built from it]

Inside you'll find:

→ [Benefit/content 1]
→ [Benefit/content 2]
→ [Benefit/content 3]
→ [Benefit/content 4]

Want the full [playbook/framework/guide]?

Comment "[WORD]" and I'll send it to you.

(Must be following)

Platform Adaptation:

• Twitter/X: Use the standard CTA endings above
• LinkedIn: Replace the CTA ending with:

1. Connect with me
2. Comment "[WORD]"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

5. Format and Verify

• Structure output according to Output Format section
• Complete Quality Checklist self-verification before presenting output

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Writing Rules

Hard constraints. No interpretation.

Core Rules

• Lead with the credibility hook (effort, time, research, experience)
• Use specific numbers: "73 hours" not "many hours", "3 months" not "a long time"
• Value anchor must feel real and justified
• Trigger word should be relevant and memorable (usually the lead magnet type in CAPS)
• "Must be following" is required for Twitter/X (enables DMs)
• Keep it conversational, not salesy
• No emojis
• No hashtags in the main copy

Format-Specific Rules

• Quick Format: 4-5 short paragraphs max. Punchy. Gets to the CTA fast.
• Detailed Format: Always use arrows (→) for the list. 3-5 bullet points. Each bullet is a specific benefit or content piece.

Platform-Specific Rules

• Twitter/X:

  • Character limit doesn't apply (this is a thread opener or long post)
  • End with: Comment "[WORD]" and I'll send it to you for free (must be following)
  • OR: Like + Comment "[WORD]" and it's yours for free. (Must be following so I can DM you)

• LinkedIn:

  • Professional but still direct
  • End with the numbered CTA format:

    1. Connect with me
    2. Comment "[WORD]"
    
    I'll send it straight to your DMs.
    
    P.S. Repost for priority in the queue
    

Opening Hook Rules

• Opening hooks MUST use patterns from viral-hook-creator's hook-patterns.md
• Integrate 1-2 trigger words from trigger_words.md
• Each hook should create curiosity and establish credibility in 1-2 lines
• Common patterns that work well for lead magnets: Authority Credibility, Data-Driven Insight, Time Investment

Value Anchor Patterns

• "Could easily charge $X for this."
• "Will charge $X for it in Y days."
• "This would cost $X from a consultant."
• "Normally $X. Free for the next 48 hours."

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Output Format

## Lead Magnet Brief
**Lead magnet:** [What they're giving away]
**Credibility:** [The effort/research/experience behind it]
**Value anchor:** [$X or scarcity framing]
**Trigger word:** [WORD]
**Platform:** [Twitter/X or LinkedIn]

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## Opening Hook Options
(Generated using viral-hook-creator patterns)

### Hook 1: [Pattern Name]
[Hook text - 1-2 lines]

### Hook 2: [Pattern Name]
[Hook text - 1-2 lines]

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## Version 1: Quick Format

[Full post using Hook 1 or 2 as opener]

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## Version 2: Detailed Format

[Full post using Hook 1 or 2 as opener]

Example (Twitter/X):

## Lead Magnet Brief
**Lead magnet:** Product Hunt launch checklist (Claude Skill)
**Credibility:** 3 months studying every #1 Product Hunt launch
**Value anchor:** Could charge $99
**Trigger word:** SKILL
**Platform:** Twitter/X

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## Opening Hook Options
(Generated using viral-hook-creator patterns)

### Hook 1: Authority Credibility
I spent 3 months studying every #1 Product Hunt launch.

### Hook 2: Data-Driven Insight
I analyzed 247 Product Hunt launches that hit #1. Here's what they all had in common.

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## Version 1: Quick Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that gives you a personalized launch checklist based on YOUR product.

Could easily charge $99 for this.

Comment "SKILL" and I'll send it to you for free (must be following)

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## Version 2: Detailed Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that creates a personalized launch checklist based on YOUR product.

Inside you'll find:

→ Pre-launch timeline with exact tasks for each day
→ Hunter outreach templates that actually get responses
→ Community building tactics the top launches used
→ Launch day hour-by-hour checklist

Want the full playbook?

Comment "SKILL" and I'll send it to you.

(Must be following)

Example (LinkedIn):

## Version 1: Quick Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a tool that gives you a personalized launch checklist based on YOUR product.

Could easily charge $99 for this.

1. Connect with me
2. Comment "SKILL"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

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## Version 2: Detailed Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a tool that creates a personalized launch checklist based on YOUR product.

Inside you'll find:

→ Pre-launch timeline with exact tasks for each day
→ Hunter outreach templates that actually get responses
→ Community building tactics the top launches used
→ Launch day hour-by-hour checklist

Want the full playbook?

1. Connect with me
2. Comment "SKILL"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

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References

These files MUST be read using the Read tool before generating posts (see Step 1):

File	Purpose
./references/lead-magnet-patterns.md	Value anchors, CTA patterns, post structures, and examples
../viral-hook-creator/references/hook-patterns.md	18 proven viral hook patterns for opening lines
../viral-hook-creator/references/trigger_words.md	Viral trigger words to integrate into hooks

Why this matters: Lead magnet posts need two things: (1) a viral opening hook that stops the scroll, and (2) a clear value-to-action structure. Hook patterns create the initial curiosity. Lead magnet patterns convert that attention into comments.

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Quality Checklist (Self-Verification)

Before finalizing output, verify ALL of the following:

Pre-Execution Check

• I read ./references/lead-magnet-patterns.md before generating posts
• I read ../viral-hook-creator/references/hook-patterns.md before generating hooks
• I read ../viral-hook-creator/references/trigger_words.md before generating hooks
• I have hook patterns, trigger words, value anchors, and CTA formats in context

Opening Hook Check

• Generated exactly 2 opening hook options
• Each hook uses a DIFFERENT pattern from hook-patterns.md
• Each hook contains 1-2 trigger words from trigger_words.md
• Hooks are 1-2 lines that create curiosity

Content Check

• Opening hook uses specific numbers (hours, months, years)
• Value anchor feels real and justified
• Trigger word is relevant and in CAPS
• Quick format is punchy (4-5 short paragraphs max)
• Detailed format uses arrows (→) for the list
• Detailed format has 3-5 specific bullet points

CTA Check

• Twitter/X posts end with proper "Comment + must be following" CTA
• LinkedIn posts end with numbered CTA format + "P.S. Repost" line
• Trigger word matches in CTA

Writing Check

• No emojis
• No hashtags in main copy
• Conversational tone, not salesy
• Active voice throughout

Output Check

• Both versions are complete
• Brief accurately summarizes input
• Platform-appropriate CTAs applied

If ANY check fails → revise before presenting.

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Defaults & Assumptions

Use these unless the user overrides:

• Platform: Twitter/X (most common for lead magnet giveaways)
• Trigger word: The lead magnet type in CAPS (e.g., "FRAMEWORK", "CHECKLIST", "TEMPLATE")
• Value anchor: "Could easily charge $99 for this" (safe default)
• Credibility format: Time-based ("I spent X hours/months...")
• Bullet count: 4 items for detailed format
• Tone: Confident, direct, generous

If the user doesn't provide what's inside the lead magnet, ask for 3-5 key benefits or contents before generating the detailed version.

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