landing-page-service-discovery

name

landing-page-service-discovery

description

Synthesizes professional accomplishments into high-converting landing page content. Triggers when a user wants to build a landing page, launch a consulting service, productize their career expertise, create a service page, or monetize their skills. Also triggers on: "freelance", "consulting offer", "offer page", "service offering", "turn my experience into a business". Uses career-advisor data as the foundation.

Landing Page Service Discovery

A bridge between career history and market-ready service offerings. This skill helps experts stop "selling their time" and start "selling outcomes."

Core Principle

"Features tell, Benefits sell, but Transformations land the client."

• Accomplishments are what you did.
• Services are what you do.
• Landing Pages are what the client gets.

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Prerequisites: Career Data

This skill reads from the career-advisor folder. Before starting, detect the career root:

Check in order:
1. my_knowledge/career/   (preferred)
2. knowledge/career/      (alternative)

If neither exists, stop and say:

"This skill builds on your career data. Run /career-advisor init first to set up your career folder, then /career-advisor backfill to document your past roles. The landing page is only as strong as the accomplishments behind it."

Required files:

• {CAREER_ROOT}/1-identity/accomplishments.md — source of Peak Win and case studies
• {CAREER_ROOT}/1-identity/skills-inventory.md — source of unique mechanism

Optional but valuable:

• {CAREER_ROOT}/2-target/narratives/ — active narrative hats inform positioning
• {CAREER_ROOT}/2-target/dream-job.md — target audience clues

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The Service Discovery Workflow

Step 1: Accomplishment Audit (Identity Scan)

Read {CAREER_ROOT}/1-identity/accomplishments.md and skills-inventory.md.

Identify the "Peak Win":

• The accomplishment with the highest quantified ROI (time saved, revenue generated, risk mitigated)
• The skill you used that is most difficult for others to replicate
• If multiple candidates, pick the one where the user has the most passion and repeat evidence

Step 2: The Transformation Framework

Convert the Peak Win into a service using the formula:

"I help [Target Persona] achieve [Massive Result] via [Unique Mechanism] in [Timeline] without [Primary Pain Point]."

Example: "I help Series A CTOs cut cloud costs by 40% via infrastructure audits in 2 weeks without downtime or vendor lock-in."

Step 3: Customer Clarification

Before generating the landing page, you MUST ask these 4 questions:

1. The Buyer: Who has the budget to fix this? (e.g., CTO, Founder, VP Engineering)
2. The Stakes: What is the cost of inaction? (What happens if they don't hire you?)
3. The Objections: Why would they say "no"? (Too expensive, too risky, not urgent, tried before)
4. The CTA: What is the smallest "Yes" they can give? (e.g., "Book a 15-min audit", "Get your free assessment")

Step 4: Generate Landing Page

Produce the output in the user's chosen format (see Output Formats).

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Landing Page Structure

Use the PAS framework (Problem → Agitate → Solution) as the backbone:

Section	Purpose	Source
Hero	Outcome-first headline + specific sub-headline	Transformation Framework formula
The Gap	Paint the current pain (Problem) then show the future state (Solution)	Stakes from Step 3
Social Proof	Reframe career accomplishments as case studies — quantified results, not job titles	accomplishments.md STAR stories
The Stack	Tools, methods, frameworks you use — the "how" that builds credibility	skills-inventory.md
Pricing	Tiered packages from low-commitment to full engagement	See Pricing & Packaging
Risk Reversal	Guarantee or risk-free entry point that neutralizes objections	Objections from Step 3
CTA	Single, clear next step — repeated at top and bottom	CTA from Step 3

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Pricing & Packaging

Most experts undercharge because they price by time instead of value. Use the 3-tier model:

Tier	Name	What It Is	Pricing Logic
Entry	Audit / Assessment / Review	Low-commitment diagnostic — the CTA on your landing page	Price at 1-2% of the value you'll uncover. Free is OK for lead gen.
Core	Implementation / Build / Sprint	The main deliverable — where the transformation happens	Price at 10-20% of the quantified ROI from your Peak Win
Premium	Retainer / Advisory / Ongoing	Continuous access — insurance against regression	Monthly: 5-10% of Core price

Value-Based Pricing Formula

Your Price = (Client's Annual Cost of the Problem) × 0.10 to 0.20

If your Peak Win saved $500K/year → price your Core service at $50K-$100K.

Rules:

• Never show hourly rates on a landing page — it anchors to commodity pricing
• Always frame price relative to cost of inaction: "This costs $X. Not fixing it costs $Y/month."
• If the user hasn't quantified their Peak Win, go back to accomplishments.md and push for numbers

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Output Formats

Ask the user which format they want:

Format	When to Use	What You Produce
Markdown draft (default)	Planning, review, iteration	Structured .md with all sections filled in using assets/landing-page-template.md
HTML + Tailwind	Ready to deploy	Single-file HTML with Tailwind CDN, responsive, dark/light
Site builder prompt	Using v0, Cursor, Bolt, etc.	Structured prompt with sections, copy, and layout instructions

For HTML output, use a clean single-column layout: hero with CTA → gap/pain → social proof → pricing → final CTA. Mobile-first. No JavaScript required for the initial version.

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Anti-Patterns

Anti-Pattern	Why It Fails	The Fix
"Freelance Developer"	Commodity positioning → price wars	"AI Infrastructure Architect" (niche expert)
Focusing on "Years of Experience"	Clients care about their future, not your past	Focus on the ROI you deliver next month
Vague CTA ("Contact Me")	High friction; requires buyer to do work	"Get your free Performance Audit" (value-first)
Hourly rates on the page	Anchors to commodity; invites comparison shopping	Value-based tiers with ROI framing
No case studies	Claims without proof → zero trust	Mine accomplishments.md for 2-3 quantified wins
Building the page before Customer Clarification	Generic copy that converts nobody	Always run Step 3 first — even if the user is impatient

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Related Skills

Skill	When to Use
career-advisor	Build the accomplishments vault and skills inventory this skill reads from
startup-explorer	If consulting reveals a product opportunity, explore it as a startup hypothesis
idea-validation	After framing a hypothesis, test assumptions with Mom Test interviews
business-model	Select revenue model, pricing strategy, and unit economics
go-to-market	Launch strategy for the service or product

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Power Move

"I'm ready to turn my career into a service. Run an 'Accomplishment Audit' on my career folder, identify my 'Peak Win', walk me through the 4 Customer Clarification questions, suggest a 3-tier pricing model, and generate a deployable HTML landing page with Tailwind."