create-a-media-list

name	create-a-media-list
category	media
description	Build a focused, current, and privacy-conscious media outreach list. Use when a real story needs relevant journalists, editors, producers, newsletters, podcasts, or trade publications rather than a bulk contact database.

create-a-media-list

Prioritize fit and evidence over volume.

Procedure

1. Define the story, audience, geography, subject, timing, sources, and exclusions.
2. Identify publications and programs that currently cover the topic or audience.
3. Review recent relevant work before selecting an individual contact.
4. Record name, role, outlet, beat, relevant article or episode, public professional contact path, date verified, and rationale.
5. Distinguish reporter, editor, producer, freelancer, contributor, and general desk roles.
6. Note disclosed pitch preferences, lead times, embargo policies, and channel restrictions.
7. Remove stale roles, scraped private details, irrelevant contacts, and duplicate syndicated targets.
8. Prioritize contacts by story fit and audience, not prestige alone.
9. Have another person verify a sample against current public sources.
10. Set review, suppression, outreach, response, and deletion fields before use.

Guardrails

• Use public professional contact information or approved relationship records.
• Never buy, scrape, or enrich private personal details without a lawful and ethical basis.
• Do not treat absence of a reply as consent to repeated contact.
• Respect opt-outs, corrections, and local communication rules.

Done

• A media list records current role, fit evidence, source, and verification date
• Every selected contact has a specific story rationale
• A sample passes independent currency and relevance checks
• Suppression, update, access, and deletion rules are active