eu-ai-act-marketing-system-review

name	eu-ai-act-marketing-system-review
description	Use this skill when reviewing a marketing AI system's description card against EU AI Act risk-tier criteria to classify the system (prohibited / high-risk / limited-risk / minimal-risk), flag documentation obligations, and identify deployment-readiness gaps before the August 2, 2026 full-enforcement date. Trigger when a user provides an AI system description card covering system purpose, input data types, output decisions, human-oversight mechanism, deployment geography, and whether it profiles natural persons — or when they ask whether their marketing AI tool, lead-scoring model, content personalization engine, or automated ad-decisioning system requires a conformity assessment or transparency notice under EU AI Act Regulation 2024/1689.
allowed-tools	Read Grep Glob
metadata	{"author":"github: Raishin","version":"0.1.0","updated":"2026-05-17","category":"compliance","lifecycle":"experimental"}

EU AI Act Marketing System Review

Purpose

This skill reviews a marketing AI system's description card against EU AI Act Regulation 2024/1689 risk-tier criteria to classify the system, flag documentation obligations, and identify deployment-readiness gaps before the August 2, 2026 full-enforcement date. Marketing AI systems — lead-quality scorers, content personalization engines, urgency-calibration models, lookalike generators, and automated bidding optimizers — operate at the boundary between Article 5 prohibited practices (subliminal manipulation, exploitation of vulnerabilities), Annex III high-risk systems (AI for access to private services, creditworthiness, and employment when profiling natural persons), and limited-risk systems subject to transparency obligations only. Misclassification is itself a compliance gap: a system internally labeled "low risk" that profiles behavioral and demographic signals for credit or employment routing is Annex III high-risk and requires a conformity assessment. The review ingests the description card, maps system characteristics to the risk taxonomy, flags missing documentation (technical documentation Article 11, conformity assessment Article 43, transparency obligations Article 13/52), and identifies the August 2026 enforcement timeline pressure.