Run a comprehensive WCAG accessibility audit covering perceivable, operable, understandable, and robust principles. Use this skill whenever the user wants to audit accessibility, review WCAG compliance, fix accessibility issues, prepare for accessibility…
How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that…
Run a structured after-action review (postmortem, retrospective) on a launch, incident, or completed project to capture timeline, root cause analysis, contributing factors, and actionable lessons. Use this skill whenever the user wants to run a postmortem,…
Running closed and open betas that produce real signal. Beta participant selection, structured feedback collection, beta-to-GA decision criteria, and the difference between soft-launch (no structure, no signal), kitchen-sink (everyone in, no actionable…
Run upstream brand discovery covering audience research, competitive landscape, category dynamics, problem space, and positioning territory exploration. Use this skill at the very start of a brand or website project when the user needs to understand who…
Generate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles. Use this skill whenever the user is in the early phase of brand creation, exploring brand…
Designing interactive calculators (ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments) that deliver real decision-support value while serving as lead magnets and qualified-traffic generators. Honest about…
Designing side-by-side comparison tools (plan-compare, product-compare, alternative-compare) that help users decide rather than just listing features. Axis selection, default-comparison logic, recommendation discipline. Honest about feature-list-dump (every…