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SkillsMP has collected 103 skills from rampstackco/claude-skills. Open a skill to review its source and details.
Showing 40 of 103 collected skills.
Run a comprehensive WCAG accessibility audit covering perceivable, operable, understandable, and robust principles. Use this skill whenever the user wants to audit accessibility, review WCAG compliance, fix accessibility issues, prepare for accessibility…
How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that…
Run a structured after-action review (postmortem, retrospective) on a launch, incident, or completed project to capture timeline, root cause analysis, contributing factors, and actionable lessons. Use this skill whenever the user wants to run a postmortem,…
Running closed and open betas that produce real signal. Beta participant selection, structured feedback collection, beta-to-GA decision criteria, and the difference between soft-launch (no structure, no signal), kitchen-sink (everyone in, no actionable…
Run upstream brand discovery covering audience research, competitive landscape, category dynamics, problem space, and positioning territory exploration. Use this skill at the very start of a brand or website project when the user needs to understand who…
Generate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles. Use this skill whenever the user is in the early phase of brand creation, exploring brand…
Designing interactive calculators (ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments) that deliver real decision-support value while serving as lead magnets and qualified-traffic generators. Honest about…
Designing side-by-side comparison tools (plan-compare, product-compare, alternative-compare) that help users decide rather than just listing features. Axis selection, default-comparison logic, recommendation discipline. Honest about feature-list-dump (every…
How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for…
Content distribution as a discipline. Owned channels (newsletter, blog, social), earned channels (PR, syndication, mentions), paid channels (boosted posts, syndication networks), and the channel-fit decisions that distinguish strategic distribution from…
Move content between platforms, domains, or URL structures while preserving SEO equity, user bookmarks, and integrations. Use this skill when planning a CMS migration, replatforming, consolidating sites, changing URL structures, or merging content from…
Systematic content refresh discipline. Quarterly audits, refresh prioritization (which pieces, when, how deep), refresh-vs-merge-vs-delete decisions, the lifecycle that distinguishes intentional refresh from set-and-forget decay. Builds on the refresh…
Cross-format content adaptation. Turning one substantial piece into many derivative formats (blog series, email sequences, social posts, webinars, podcasts, video shorts) without losing the original's value or producing AI-slop variants. The discipline of…
Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar,…
Audit and reduce infrastructure and tooling costs without sacrificing reliability or velocity. Use this skill when reviewing monthly cloud or SaaS spend, finding unused resources, rightsizing infrastructure, negotiating vendor contracts, deciding what to…
Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the…
Run conversion rate optimization through hypothesis-driven testing including audit, hypothesis generation, test design, statistical analysis, and rollout decisions. Use this skill whenever the user wants to optimize conversion, run A/B tests, audit a funnel,…
Running experiments out of the data warehouse instead of via dedicated experiment platforms. SQL-based assignment, exposure logging discipline, metric definitions in dbt models, statistical analysis in SQL or Python, variance reduction with CUPED, sequential…
Build or audit a design system including component library, design tokens, naming conventions, contribution model, and documentation. Use this skill whenever the user wants to build a design system, audit an existing system, define design tokens at the system…
Produce honest product reviews and buying guides without fabricated first-hand experience, using disclosed evidence tiers: verified specs, owner-experience synthesis at scale, expert triangulation, and hands-on only when true. Use this skill whenever the user…
A discipline for designing experiments (A/B tests, multivariate, holdouts) so the results actually answer the question you asked. Hypothesis writing, sample size, duration, segment analysis, running discipline, matching a result to a pre-committed decision…
Operational discipline for feature flags as production infrastructure. Flag types, naming, targeting rules, rollout strategy, lifecycle, governance, stale flag management, and the technical debt patterns that bite teams who weren't deliberate about it.
The operational playbook for launching a feature well. Positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring with pre-defined rollback triggers, post-launch measurement against spec hypotheses, and…
Design forms that convert, validate well, resist spam, and integrate cleanly with downstream systems. Use this skill when designing or auditing any form (contact, signup, checkout, multi-step, embedded), planning validation logic, fighting spam, choosing form…
Architecting cross-tool conversion flows that match audience and stage. Landing page to lead magnet to nurture sequence to offer to advanced funnels. Honest about silo-funnels (every tool standalone), kitchen-sink-funnels (every audience squeezed through one…
Manage active production incidents through detection, triage, mitigation, communication, and resolution with structured roles and decision-making. Use this skill whenever the user has an active incident, a production issue, a service outage, a security…
Design the structure of a website or product including sitemap, navigation, URL structure, content types, taxonomy, and labeling. Use this skill whenever the user asks to plan a sitemap, design navigation, structure URLs, define content types, build…
Build customer journey maps and service blueprints that visualize the end-to-end user experience including touchpoints, emotions, friction, and underlying systems. Use this skill whenever the user wants to map a customer journey, build a service blueprint,…
The Jobs-to-be-Done framework as applied product methodology. Job statements, struggling moments, hire and fire criteria, the difference between feature-thinking and job-thinking. Honest about where JTBD adds clarity (discovery, prioritization, positioning)…
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy.…
Designing lead magnets that earn the email. The discipline of building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next.…
Patterns for individual long-form content pieces. Case studies, whitepapers, research reports, definitive guides, manifestos, ebooks, long-form tutorials. The structural disciplines that distinguish publication-quality long-form from bloggy-long padding or…
Plan and run a media pipeline for images, video, and downloadable assets. Use this skill when designing image storage and delivery, choosing formats (WebP, AVIF), setting up responsive images, picking a video host, organizing a brand asset library, or…
Design and run a monitoring system for a website or web app. Use this skill when setting up uptime checks, defining SLOs, configuring error tracking, choosing what to alert on, designing on-call rotations, or fixing alert fatigue. Triggers on monitoring,…
Designing forms with multiple steps, progress indicators, conditional logic, and save-and-resume mechanics. The discipline of breaking complex data collection into stages that respect cognitive load while maintaining completion intent. Honest about…
OKR design as actually shipped, not as conference-talk theory. Outcome statements that drive decisions, key results that measure the right thing, scoring discipline, mid-quarter recalibration, and the difference between sandbagged OKRs (always 100%) and…
A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes…
Diagnose and fix web performance issues including Core Web Vitals (LCP, INP, CLS), bundle size, asset optimization, render performance, and runtime efficiency. Use this skill whenever the user wants to improve page speed, fix Core Web Vitals, optimize assets,…
How to design a content hub that earns topical authority. Pillar topic selection, cluster planning, internal linking architecture, URL structure, pillar and cluster page anatomy, topical authority signals for SEO and AEO/GEO, and the maintenance discipline…
Translate ideas, feature requests, or vague concepts into specific, actionable dev briefs. Use this skill whenever the user has an idea they want to build, a feature to spec out, a bug to file, a project to scope, or needs to convert a half-formed idea into a…