realkimbarrett/advertising-skills

headline-matrix

Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".

mechanism-builder

Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".

objection-crusher

Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".

schwartz-awareness-mapper

Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".

avatar-extraction

Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".

offer-extraction

Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".

ad-angle-multiplier

Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".

conversion-path-builder

Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls".

performance-diagnosis

Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads".

scroll-stopping-creative

Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas".

full-funnel-campaign-orchestrator

Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel".

generic-language-killer

Remove vague, corporate, or AI-sounding language and replace it with clear, specific, human wording. Trigger on "improve copy", "sounds generic", "too fluffy".