aaron-marketing-skills

# Aaron Marketing Skills > Skill by [ara.so](https://ara.so) — Marketing Skills collection. Aaron Marketing Skills is a comprehensive collection of 38 marketing skills designed for AI agents (Claude Code, Cursor, etc.) covering two main disciplines: **SEO/GEO** (Search Engine + Generative Engine Optimization) with 20 skills, and **Influencer Marketing (IMPACT)** with 18 skills. The project includes 5 slash commands, three evaluation frameworks (CORE-EEAT, CITE, C³), and supports zero-dependency Markdown skill execution. ## Installation ### Claude Code ```bash # Register the marketplace plugin /plugin marketplace add aaron-he-zhu/aaron-marketing-skills # Install and enable the skills /plugin install aaron-marketing@aaron ``` ### Generic Agent Skills Hosts (skills.sh) ```bash # Install all skills npx skills add aaron-he-zhu/aaron-marketing-skills # Install a single skill npx skills add aaron-he-zhu/aaron-marketing-skills -s keyword-research ``` ### Manual Installation ```bash git clone https://github.com/aaron-he-zhu/aaron-marketing-skills cd aaron-marketing-skills ``` ## Core Commands The project provides five main slash commands for workflow automation: ### 1. Auto Command (Intent Routing) ```bash # Auto-detect intent and run appropriate workflow /aaron-marketing:auto audit https://example.com/blog/post # Deep/exhaustive analysis mode /aaron-marketing:auto --deep analyze my SaaS competitor landscape ``` ### 2. Research Command ```bash # Keyword research and competitive analysis /aaron-marketing:research [topic/url] # Example: Research for a specific topic /aaron-marketing:research "project management software for remote teams" ``` Runs: `keyword-research` → `competitor-analysis` → `serp-analysis` → `content-gap-analysis` ### 3. Create Command ```bash # Generate content with SEO optimization /aaron-marketing:create --brief [topic] /aaron-marketing:create --series [topic] /aaron-marketing:create --refresh [url] /aaron-marketing:create --publish [content] /aaron-marketing:create --meta [url] /aaron-marketing:create --schema [url] # Example: Create a content brief /aaron-marketing:create --brief "Best practices for remote team collaboration" # Example: Generate schema markup /aaron-marketing:create --schema https://example.com/products/widget ``` ### 4. Audit Command ```bash # Full audit (on-page + technical + quality + authority) /aaron-marketing:audit --full [url] # Specific audit types /aaron-marketing:audit --tech [url] /aaron-marketing:audit --visibility [url] /aaron-marketing:audit --authority [domain] # Example: Full page audit /aaron-marketing:audit --full https://example.com/blog/ultimate-guide ``` ### 5. Track Command ```bash # Set up ranking alerts /aaron-marketing:track --alert [keywords] # Generate performance report /aaron-marketing:track --report [timeframe] # Store project memory /aaron-marketing:track --remember [context] # Example: Track keyword rankings /aaron-marketing:track --alert "saas analytics, team dashboard, project metrics" ``` ## Key Skills by Category ### SEO/GEO Skills (20 skills) #### Research Phase ```python # keyword-research skill # Discovers search demand, intent, and opportunity # Natural trigger examples: "Research keywords for my SaaS product targeting small teams" "Find keyword opportunities in the project management niche" # Manual invocation in Python-based hosts from skills import run_skill result = run_skill("keyword-research", { "seed_keywords": ["project management", "team collaboration"], "target_audience": "remote teams, 10-50 employees", "intent_filter": ["informational", "commercial"] }) ``` ```python # competitor-analysis skill # Analyzes competitor content, backlinks, and rankings result = run_skill("competitor-analysis", { "competitors": ["asana.com", "monday.com", "clickup.com"], "focus_urls": ["/blog", "/features"], "metrics": ["content_gaps", "backlink_sources", "keyword_overlap"] }) ``` #### Build Phase ```python # seo-content-writer skill # Creates optimized content following EEAT principles result = run_skill("seo-content-writer", { "topic": "How to improve team productivity with async communication", "target_keywords": ["async communication", "team productivity"], "content_type": "pillar_post", "word_count": 2500, "tone": "professional, helpful" }) ``` ```python # schema-markup-generator skill # Generates structured data for search engines result = run_skill("schema-markup-generator", { "url": "https://example.com/products/enterprise-plan", "schema_types": ["Product", "Offer", "AggregateRating"], "product_data": { "name": "Enterprise Plan", "price": "299", "currency": "USD" } }) ``` #### Optimize Phase ```python # content-quality-auditor skill # 80-item CORE-EEAT quality gate result = run_skill("content-quality-auditor", { "content_url": "https://example.com/blog/guide", "benchmark": "CORE-EEAT", "threshold": 75 # Minimum score to pass }) ``` ```python # on-page-seo-auditor skill # Checks title, meta, headings, internal links, images result = run_skill("on-page-seo-auditor", { "url": "https://example.com/blog/post", "target_keyword": "project management best practices", "check_items": ["title", "meta_description", "h1", "keyword_density", "internal_links"] }) ``` ### Influencer Marketing Skills (18 skills) #### Insight Phase ```python # audience-analyzer skill # Analyzes target audience demographics, psychographics, behavior result = run_skill("audience-analyzer", { "product": "Organic skincare line for Gen Z", "platforms": ["TikTok", "Instagram"], "analysis_depth": "deep" # Includes psychographics and pain points }) ``` #### Map Phase ```python # influencer-discovery skill # Finds creators matching campaign criteria result = run_skill("influencer-discovery", { "niche": "sustainable fashion", "platforms": ["Instagram", "YouTube"], "follower_range": [10000, 100000], "engagement_min": 3.5, "location": "US, UK, Canada" }) ``` ```python # fit-scorer skill # Scores influencers on C³ ACE framework (Audience, Content, Engagement) result = run_skill("fit-scorer", { "influencers": ["@creator1", "@creator2"], "campaign_brief": { "product": "eco-friendly water bottle", "target_age": "18-35", "values": ["sustainability", "active lifestyle"] }, "framework": "C3_ACE" }) ``` #### Plan Phase ```python # campaign-planner skill # Creates end-to-end influencer campaign strategy result = run_skill("campaign-planner", { "goal": "Launch new product line with 50K reach", "budget": 15000, "duration": "60 days", "platforms": ["Instagram", "TikTok"], "deliverables": ["feed_posts", "stories", "reels"] }) ``` ```python # brief-generator skill # Generates creator briefs with guidelines and requirements result = run_skill("brief-generator", { "campaign_id": "summer_launch_2024", "creator_tier": "micro", "content_type": "Instagram Reel", "key_messages": ["sustainability", "convenience", "style"], "compliance": ["FTC_disclosure", "brand_safety"] }) ``` #### Activate Phase ```python # outreach-manager skill # Manages influencer outreach sequences result = run_skill("outreach-manager", { "influencer_list": ["creator1@email.com", "creator2@email.com"], "template": "collaboration_invite", "personalization": { "creator1@email.com": {"recent_post": "Your reel about sustainable living"} }, "follow_up_days": [3, 7] }) ``` #### Track Phase ```python # performance-analyzer skill # Tracks campaign metrics across platforms result = run_skill("performance-analyzer", { "campaign_id": "summer_launch_2024", "metrics": ["reach", "engagement_rate", "conversions", "ROI"], "breakdown": ["by_creator", "by_platform", "by_content_type"] }) ``` ```python # roi-calculator skill # Calculates influencer marketing ROI result = run_skill("roi-calculator", { "campaign_spend": 15000, "revenue_generated": 47500, "attribution_model": "last_click", "include_metrics": ["CPM", "CPC", "CPA", "ROAS"] }) ``` ## Cross-Cutting Protocol Skills Four skills form the protocol layer across all marketing activities: ```python # content-quality-auditor # 80-item CORE-EEAT benchmark result = run_skill("content-quality-auditor", { "content_url": "https://example.com/article", "audit_type": "CORE-EEAT", "output_format": "scorecard" }) # domain-authority-auditor # 40-item CITE trust benchmark result = run_skill("domain-authority-auditor", { "domain": "example.com", "audit_type": "CITE", "compare_to": ["competitor1.com", "competitor2.com"] }) # entity-optimizer # Manages canonical entity profiles (brand, author, organization) result = run_skill("entity-optimizer", { "entity_type": "Organization", "entity_name": "Acme Corp", "attributes": { "sameAs": ["https://twitter.com/acmecorp", "https://linkedin.com/company/acme"], "expertise": ["B2B SaaS", "Project Management"] } }) # memory-management # HOT/WARM/COLD project memory storage result = run_skill("memory-management", { "action": "capture", "tier": "HOT", "context": { "project": "Q4_content_campaign", "data": {"keywords": [...], "competitors": [...]} } }) ``` ## Configuration Skills use environment variables for optional tool connectors: ```bash # API keys for enhanced data sources (Tier 2+ connectors) export SERP_API_KEY="your_serpapi_key" export AHREFS_API_KEY="your_ahrefs_key" export SEMRUSH_API_KEY="your_semrush_key" # Social platform APIs for influencer data export INSTAGRAM_ACCESS_TOKEN="your_instagram_token" export TIKTOK_API_KEY="your_tiktok_key" export YOUTUBE_API_KEY="your_youtube_key" # Analytics integration export GOOGLE_ANALYTICS_CREDENTIALS="path/to/credentials.json" ``` **Important**: All skills work at **Tier 1 (user-provided data)** without any API keys. Connectors enhance automation but are optional. ## Common Patterns ### Pattern 1: Full SEO Audit Workflow ```python # Step 1: Research keywords keywords = run_skill("keyword-research", { "seed": ["project management software"] })