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Build a weekly or monthly growth performance report with KPIs, trends, wins, misses, and prioritized next bets. Use when the user says "weekly growth report", "monthly growth update", "board-ready report", or is wrapping up a campaign.
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Based on SOC occupation classification
Research competitors and produce a positioning + messaging comparison with content gaps, opportunities, threats, and a sales battlecard. Use when the user says "competitive analysis", "battlecard", "how do we compare to X", or is preparing for a launch/sales enablement.
Generate compounding article ideas mapped to the three topical authority pillars (Growth Architecture, Customer Acquisition Systems, Content & SEO as Distribution). Use for any ideation, content brainstorm, or "what should I write about" request.
Build a falsifiable Ideal Customer Profile from interviews, data, and competitor signals. Use when the user says "build an ICP", "who should we sell to", "refine our ICP", "define our customer segment", or is kicking off any growth motion without a clear ICP.
Audit a landing page for message-match, hierarchy, scannability, and conversion design; produce a rewritten version with annotated fixes. Use when the user says "review our landing page", "optimize this page for conversion", "rewrite our homepage hero", or is about to run paid traffic to a page.
Convert raw content (notes, research, blog posts) into a publish-ready LinkedIn article (.docx) with embedded charts and SEO optimization. Use when the user says "turn this into a LinkedIn post/article", "make this LinkedIn-ready", or is preparing a distribution-ready version of a piece.
Generate paid ad variants (hook/body/CTA) for Meta, LinkedIn, Google, and X with an angle ladder and platform-aware formatting. Use when the user says "write ad copy", "generate ads for <platform>", "we need ad variants", "angle test", or is launching / refreshing a paid campaign.
| name | performance-reporter |
| description | Build a weekly or monthly growth performance report with KPIs, trends, wins, misses, and prioritized next bets. Use when the user says "weekly growth report", "monthly growth update", "board-ready report", or is wrapping up a campaign. |
| status | wrapper |
| upstream | marketing:performance-report |
Wrapper for marketing:performance-report. Standardized to a "5 things" stakeholder format.
growth-report-YYYYMMDD.md (and .docx via anthropic-skills:docx for stakeholder distribution).
Report feeds into leadership comms. "Next bets" → becomes next period's A/B Test Designer queue.
