| name | hormozi-delivery-cube |
| description | WHAT: Alex Hormozi's Delivery Cube framework — how to deliver your offer across one-on-one, small group, and one-to-many formats with DIY, done-with-you, and done-for-you options. From $100M Offers.
WHEN: When applying hormozi delivery cube knowledge |
Hormozi Delivery Cube
hormozi-delivery-cube
Core Principle
"Anything that is easy to sell is typically hard to fulfill. Most things that are hard to sell are typically easy to fulfill."
The key insight: Find the sweet spot where you sell something very well that's also easy to fulfill. The Delivery Cube gives you a systematic way to explore all delivery combinations.
The Sales-to-Fulfillment Continuum
The Fundamental Tension
| Easy to Sell | Easy to Fulfill |
|---|
| Done-for-you (high touch) | DIY (low touch) |
| More demand, higher price | Less demand, lower price |
| Harder to deliver at scale | Easier to scale |
The Mantra
"Create flow, monetize flow, then add friction."
- Create flow — Generate demand first
- Monetize flow — Get them to say yes
- Add friction — Only after you have demand
Why Start Heavy (Over-Deliver)
"I'd rather do more for every customer and have cash flow coming in than optimize my business but have zero cash flow coming in."
When starting, do everything yourself. Once cash flows, optimize and systematize.
The Delivery Cube
Three dimensions of delivery, each with options:
Dimension A: Level of Personal Attention
| Format | What It Is | Scalability |
|---|
| One-on-One | Individual, personalized delivery | Low |
| Small Group | Cohort-based, community element | Medium |
| One-to-Many | Broadcast, scalable content | High |
Dimension B: Level of Effort Expected from Customer
| Mode | What It Means | Price Implication |
|---|
| DIY | Customer does it themselves | Lowest price |
| Done-With-You | You teach them how | Mid price |
| Done-For-You | You do it for them | Highest price |
Dimension C: Delivery Medium/Environment
| Medium | Examples |
|---|
| In-person | Physical location, face-to-face |
| Live virtual | Zoom, video call, synchronous |
| Async digital | Email, recorded content, materials |
| Hybrid | Mix of above |
The Matrix (Delivery × Effort × Medium)
Combine all three dimensions to find your delivery vehicle:
One-on-One Examples (Grocery Shopping Problem)
| Mode | Delivery |
|---|
| DIY | Personalized grocery list they use themselves |
| Done-With-You | In-person shopping where you teach them |
| Done-For-You | Full-service shopping — you buy their food for them |
Small Group Examples
| Mode | Delivery |
|---|
| DIY | Weekly group grocery lists |
| Done-With-You | In-person group shopping trip |
| Done-For-You | Group grocery delivery |
One-to-Many Examples
| Mode | Delivery |
|---|
| DIY | Pre-made grocery calculator tool |
| Done-With-You | Live grocery store stream with Q&A |
| Done-For-You | Pre-made Instacart carts for one-click delivery |
The Scaling Journey
Stage 1: Heavy Fulfillment (Start Here)
Do everything yourself. Over-deliver like crazy.
Done-For-You + One-on-One + In-Person
Why: Get cash flow, learn what works, build reputation
Stage 2: systematize
Once reliable, create systems that deliver same value for fewer resources.
Done-With-You + Small Group + Hybrid
Stage 3: Scale
DIY + One-to-Many + Async Digital
The Key Insight
"The trick, and ultimate goal, is to find the sweet spot where you sell something very well that's also easy to fulfill."
Practical Application
For Each Problem Your Client Has:
Ask these three questions:
-
Attention Level: How many people am I delivering to at once?
- One → One-on-One
- Some → Small Group
- Many → One-to-Many
-
Effort Level: How much effort is expected from them?
- They do it → DIY
- They do it with guidance → Done-With-You
- You do it for them → Done-For-You
-
Medium: What environment/channel?
- In-person, live virtual, async digital, or hybrid
The Exercise
For each problem you solve, list ALL possible delivery combinations:
Problem: [Name]
├── One-on-One + DIY: [option]
├── One-on-One + Done-With-You: [option]
├── One-on-One + Done-For-You: [option]
├── Small Group + DIY: [option]
├── Small Group + Done-With-You: [option]
├── Small Group + Done-For-You: [option]
├── One-to-Many + DIY: [option]
├── One-to-Many + Done-With-You: [option]
└── One-to-Many + Done-For-You: [option]
The Gym Launch Example
Starting (Done-For-You)
"I would fly out to their gym for 21 days, spend my own money on hotels, car rentals, eating out, advertising, generate the leads, work the leads, then sell for them. I would even do the first onboarding meeting."
Scaling (Done-With-You)
"If I were to simply teach them how to do what I did, I would charge maybe a third of what I would normally make, but I would be able to help hundreds of gyms a month instead of 8."
The Transition
Same promise: "I will fill your gym in 30 days."
Changed: The how and the what.
Key Questions for Delivery Cube
/prompts:
- "What problem am I solving for my customer?"
- "What are ALL the ways I could solve this problem across the delivery cube?"
- "Which combination delivers highest value while being fulfillable at scale?"
- "Where am I on the sales-to-fulfillment continuum?"
- "Am I starting heavy (over-delivering) or trying to optimize too early?"
- "What would 'done-for-you at scale' look like for my business?"
- "Which delivery medium fits my working style and customer preferences?"
Source
From $100M Offers by Alex Hormozi, Chapter: "Value Offer, The Thought Process"
Core concepts:
- Sales-to-Fulfillment Continuum
- The Delivery Cube (3 dimensions)
- Scaling journey (heavy → systematize → scale)
- Divergent thinking for delivery options
Transcript source: ~/Downloads/100MOffers.txt (Docker: /home/GOD/100MOffers.txt)
Related Skills
hormozi-grand-slam-offer — The core offer frameworkhormozi-value-equation — Value components that drive pricinghormozi-brick-exercise — Divergent thinking to generate optionshormozi-attract-offers — Getting people in the doorhormozi-lead-generation — Traffic and lead generation
