| name | brand-monitoring |
| description | Monitor brand mentions, sentiment, and reputation across Twitter, Reddit, news, and social platforms through SandBase. Use when asked for brand monitoring, reputation tracking, social listening, PR coverage analysis, or competitive brand intelligence. |
Brand Monitoring
Cross-platform brand reputation and mention monitoring through SandBase. Track what's being said about a brand across Twitter, Reddit, news sources, and Chinese platforms. Read the API map before selecting a capability.
Call SandBase capabilities
For every selected tool, call sandbase_describe_tool first and use only arguments in its current input schema. Then call sandbase_call_tool with the exact tool_name.
Operating principles
- Monitor across multiple platforms for complete coverage.
- Separate factual mentions from sentiment/opinion.
- Track both brand name and common misspellings/abbreviations.
- Note platform-specific context (Twitter = real-time, Reddit = community depth, News = authority).
- Keep client brand strategy and competitor lists confidential.
Workflow
1. Twitter monitoring
Use twitter_web_search_timeline to search brand mentions and hashtags.
Use twitter_web_trending to check if brand is trending.
2. Reddit monitoring
Use reddit_app_dynamic_search to find brand discussions across subreddits.
3. News monitoring
Use tavily_search with topic "news" and brand name.
Use google_news_bulk_articles for comprehensive news coverage.
4. Chinese platform monitoring (if applicable)
Use xiaohongshu_app_v2_search_notes for brand mentions on Xiaohongshu.
Use weibo_web_search for Weibo brand mentions.
5. Synthesize
Aggregate mentions by platform, sentiment, volume, and trends.
Output
Return: mention volume by platform, sentiment breakdown (positive/negative/neutral), key influencer mentions, emerging issues, competitive comparison, and trend over time.
Example tasks
- "Monitor what's being said about [brand] across Twitter, Reddit, and news this week."
- "What's the sentiment toward [brand] on social media right now?"
- "Has [brand] been mentioned in any negative news recently?"
- "Compare social mentions between [our brand] and [competitor brand]."
- "Track [product launch] reception across Twitter, Reddit, and 小红书."
