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Showing 40 of 76 collected skills.

occupation
Market Research Analysts & Marketing Specialists
description

Produces a content brief engineered to get cited by ChatGPT, Perplexity, and Google AI Overviews. Use when the user wants content that AI engines reference, cite, or surface in generated answers.

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occupation
Market Research Analysts & Marketing Specialists
description

Sets up brand-mention monitoring to find unlinked mentions and convert them into links: sources, alerts, triage, outreach. Use when the user wants to track mentions or turn citations into backlinks.

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occupation
Market Research Analysts & Marketing Specialists
description

Plans a link-building campaign: strategy type, target-site criteria, content assets, outreach sequence, and KPIs. Use when the user wants to build backlinks or grow domain authority systematically.

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occupation
Market Research Analysts & Marketing Specialists
description

Analyses server log files to reveal crawl frequency, coverage gaps, and crawl waste by URL segment. Use to diagnose crawl budget issues or validate post-migration crawl patterns.

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occupation
Market Research Analysts & Marketing Specialists
description

Audits robots.txt, meta robots, and HTTP headers for AI crawler permissions. Use to control which AI systems can access or train on the site's content.

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occupation
Market Research Analysts & Marketing Specialists
description

Generates a /llms.txt file to guide large language models on how to use the site's content. Use when optimising for AI-mediated search or controlling LLM citation behaviour.

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Market Research Analysts & Marketing Specialists
description

Audits content for AI search readiness: entity coverage, structured data, E-E-A-T signals, and citation worthiness. Use to prepare content for inclusion in AI-generated search answers.

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occupation
Market Research Analysts & Marketing Specialists
description

Audits entity signals: brand entity definition, knowledge panel, entity mentions, and semantic markup. Use to improve how AI systems understand and represent the brand.

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occupation
Market Research Analysts & Marketing Specialists
description

Audits the brand's visibility in LLM answers (ChatGPT, Perplexity, Gemini) for target queries. Use to measure and improve brand presence in AI-generated search results.

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occupation
Market Research Analysts & Marketing Specialists
description

Identifies SERP feature opportunities — featured snippets, People Also Ask, image packs, knowledge panels — for target keywords. Use to prioritise structured content and markup changes.

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occupation
Market Research Analysts & Marketing Specialists
description

Plans a generative SEO strategy: content types, entity optimisation priorities, citation signals, and measurement approach for AI-mediated search. Use to build a structured AI search roadmap.

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occupation
Market Research Analysts & Marketing Specialists
description

Produces a structured GSC performance analysis: patterns, wins, drops, and CTR opportunities by page and query cluster. Use for a quarterly review or to diagnose a traffic change.

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occupation
Market Research Analysts & Marketing Specialists
description

Analyses GA4 organic traffic: channels, landing pages, trends, and anomalies. Use to understand what's driving traffic changes, spot emerging opportunities, or prepare a monthly report.

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occupation
Market Research Analysts & Marketing Specialists
description

Audits conversion tracking for SEO: goal events, attribution model, and GA4/GSC connection. Use to verify that SEO is measured against revenue and conversions, not just traffic.

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occupation
Market Research Analysts & Marketing Specialists
description

Audits GA4 setup for SEO use: property configuration, filters, event tracking, and landing-page data quality. Use to verify measurement before relying on GA4 for decisions.

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occupation
Market Research Analysts & Marketing Specialists
description

Audits Search Console setup: property verification, sitemaps, data filters, and connections. Use to confirm GSC is correctly configured before using it for analysis or reporting.

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occupation
Market Research Analysts & Marketing Specialists
description

Defines the KPI set for an SEO program: metrics, targets, reporting cadence, and owners. Use when starting an SEO program or when current metrics are disconnected from business outcomes.

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occupation
Market Research Analysts & Marketing Specialists
description

Designs a rank tracking setup: keyword set, tool selection, reporting cadence, and alert thresholds. Use when starting rank tracking or auditing whether an existing setup is fit for purpose.

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occupation
Management Analysts
description

Creates or patches company-wide AI context for a business workspace. Use when setting up a business, parent company, product, service line, or brand for AI-assisted work before SEO-specific setup.

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occupation
Management Analysts
description

Legacy helper for old business_profile.md workspaces. Use to migrate an existing profile into business_context.md and seo_foundation.md.

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occupation
Market Research Analysts & Marketing Specialists
description

Produces a content brief for an evergreen asset: angle, structure, keyword targets, and update triggers. Use to brief content designed to rank and stay relevant for 2+ years.

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occupation
Market Research Analysts & Marketing Specialists
description

Designs a pillar page: topic scope, subtopic map, keyword targets, internal linking structure, and content outline. Use to anchor a topic cluster or own a broad category page.

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occupation
Market Research Analysts & Marketing Specialists
description

Designs a programmatic content template: variable map, page structure, per-slot SEO rules, and quality filters. Use when building scalable location, product, or data-driven pages.

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occupation
Market Research Analysts & Marketing Specialists
description

Designs a topic cluster: pillar topic, cluster articles, supporting keywords, and internal linking map. Use to plan a content hub or expand into a new subject area.

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occupation
Market Research Analysts & Marketing Specialists
description

Produces a content brief for a target keyword: angle, structure, headers, intent match, word count, and internal links. Use before writing any new article or landing page.

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occupation
Market Research Analysts & Marketing Specialists
description

Produces a blog content calendar: topic ideas, target keywords, intent tags, and publication cadence. Use when planning a blog quarter or building the editorial pipeline.

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occupation
Market Research Analysts & Marketing Specialists
description

Produces a content refresh plan: pages to update, what to change, new keyword targets, and priority order. Use when organic traffic has declined or content has gone stale.

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occupation
Market Research Analysts & Marketing Specialists
description

Produces a programmatic SEO plan: data source, URL template, page types, indexing strategy, and quality bar. Use before building scalable, data-driven page templates.

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occupation
Market Research Analysts & Marketing Specialists
description

Designs a free-tool or calculator page: tool concept, keyword target, user flow, and SEO rationale. Use to plan a utility page for link acquisition, lead capture, or brand authority.

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occupation
Market Research Analysts & Marketing Specialists
description

Produces a topical authority assessment per cluster: coverage gaps, depth vs breadth, defensibility check, and multi-quarter investment plan. Use before committing to cluster investment.

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occupation
Market Research Analysts & Marketing Specialists
description

Designs a structured SEO experiment: hypothesis, test pages, variant, measurement window, and success criteria. Use to validate an SEO change before rolling it out site-wide.

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occupation
Market Research Analysts & Marketing Specialists
description

Plans a content scaling operation: workflow, team structure, brief templates, quality bar, and production targets. Use when scaling content output beyond what one writer can handle.

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occupation
Market Research Analysts & Marketing Specialists
description

Plans a link magnet asset strategy: content type, topic, data or tool angle, promotion plan, and target publications. Use to earn links passively through high-value content.

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occupation
Market Research Analysts & Marketing Specialists
description

Audits hreflang implementation: syntax, return tags, x-default presence, and canonical alignment. Use to fix international targeting errors or validate a multi-language setup.

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occupation
Market Research Analysts & Marketing Specialists
description

Produces the multi-language architecture decision: subdomain vs subdirectory vs ccTLD trade-off analysis, recommendation per market, and migration-cost estimate. Use before expanding to new markets.

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occupation
Market Research Analysts & Marketing Specialists
description

Produces a geo-targeting strategy: GSC International Targeting settings, server signals, local content cues, and per-market signal plan. Use when targeting multiple countries.

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occupation
Market Research Analysts & Marketing Specialists
description

Produces a per-market localisation plan: translation method, cultural adaptation, regulatory compliance, and SEO keyword strategy per locale. Use before launching in a new language market.

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occupation
Market Research Analysts & Marketing Specialists
description

Audits the brand's SERP: knowledge panel, review sites, brand-query rankings, and reputation signals. Use to understand and improve how the brand appears in branded searches.

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occupation
Market Research Analysts & Marketing Specialists
description

Designs an outreach process: prospect criteria, messaging sequence, tracking system, and response playbook. Use to build a repeatable, scalable link acquisition or PR workflow.

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occupation
Market Research Analysts & Marketing Specialists
description

Plans a broken-link building campaign: prospecting method, replacement content strategy, outreach template, and success metrics. Use to earn links by replacing dead resources.

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Showing 40 of 76 collected skills.

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