| name | podcast-one-sheet |
| description | Creates podcast one-sheets for guest bookings with show description, host bio, audience stats, and sponsorship rates. Use when pitching sponsors or recruiting high-profile guests. |
| allowed-tools | Read Write Glob |
| metadata | {"author":"matthewhitcham","version":"1.0"} |
Podcast One-Sheet
When to Use This Skill
Use this skill when you need to:
- Create a one-page pitch document for recruiting podcast guests
- Build a sponsor-facing sheet with audience demographics and ad rates
- Design a media kit summary for podcast cross-promotion opportunities
- Produce a professional overview of your show for PR agencies and booking managers
DO NOT use this skill for full podcast media kits (use press-kit), episode show notes, or podcast launch plans. This is for single-page pitch documents only.
Core Principle
A PODCAST ONE-SHEET MUST COMMUNICATE YOUR SHOW'S VALUE IN 60 SECONDS OR LESS — EVERY ELEMENT EARNS ITS SPACE OR GETS CUT.
Phase 1: Brief
Gather the inputs that shape the one-sheet. No brief, no draft.
Required Inputs
Ask the user for each of these. If they do not provide one, use the default.
| Input | What to Ask | Default |
|---|
| Show name and tagline | "What is your podcast called and what is your one-line tagline?" | No default — must be provided |
| Target audience | "Who listens to your show? Demographics, interests, profession." | Entrepreneurs and business owners aged 25-45 |
| One-sheet purpose | "Is this for booking guests, attracting sponsors, or both?" | Both |
| Download stats | "What are your monthly downloads or listens?" | Omit stats section if unknown |
| Episode count and frequency | "How many episodes published and how often?" | Weekly, 50+ episodes |
| Notable guests or features | "Any recognizable past guests, media mentions, or awards?" | None — skip social proof row |
GATE: Confirm the brief with the user before proceeding.
Phase 2: Structure
Plan the one-sheet layout. Every one-sheet follows this exact block order:
- Header — Show name, tagline, cover art placeholder, key stat (downloads or episodes)
- About the Show — 2-3 sentence description of what the podcast covers and why it matters
- Host Bio — 2-3 sentences on the host's credibility and background
- Audience Snapshot — Demographics, listener profile, platforms, geographic breakdown
- Social Proof — Notable guests, reviews count, ratings, media mentions
- Sponsorship Tiers (if applicable) — Pre-roll, mid-roll, bundle pricing
- Contact / CTA — Booking link, email, social handles
Present the planned sections to the user and confirm which to include.
GATE: Get approval on which sections to include before writing.
Phase 3: Write
Draft each section following these rules:
- About the Show: Lead with what the listener gets, not what the host talks about. Focus on transformation or value.
- Host Bio: Third person. Lead with strongest credential. Keep to 2-3 sentences max.
- Audience Snapshot: Use bullet points. Include: age range, gender split (if known), top professions, top listening platforms, top 3 geographic markets.
- Social Proof: Use specific numbers. "50+ five-star reviews on Apple Podcasts" beats "highly rated."
- Sponsorship Tiers: Present as a clean table with tier name, placement, duration, and price. Include bundle discount.
- Contact: Single clear CTA — one email, one booking link.
Formatting Rules
- Keep total content to one printed page (approximately 400-500 words max)
- Use headers, bullets, and bold text for scannability
- Write in third person for the show and host descriptions
- Include placeholder notes for cover art and headshot:
[INSERT COVER ART] [INSERT HOST HEADSHOT]
Phase 4: Polish
After the draft is written, deliver these finishing elements:
1. Design Notes
Provide layout guidance for a designer or Canva template:
- Recommended dimensions (standard letter or A4)
- Color scheme suggestions based on show branding
- Typography hierarchy (headline, subhead, body)
- White space requirements
2. Customization Guide
Explain how to adapt the one-sheet for different audiences:
- Guest-facing version: emphasize audience size and engagement
- Sponsor-facing version: emphasize demographics and ad performance
- Cross-promotion version: emphasize audience overlap potential
3. Quality Checklist
## One-Sheet Quality Checklist
- [ ] Show name and tagline are prominent at the top
- [ ] About section leads with listener benefit, not host credentials
- [ ] Host bio is 2-3 sentences in third person
- [ ] All stats are current and specific (no vague claims)
- [ ] Sponsorship rates are clearly tiered with deliverables
- [ ] Contact info includes exactly one CTA
- [ ] Total content fits on one page when designed
- [ ] No jargon or insider language — readable by someone unfamiliar with the show
Example
Brief:
- Show: "The Growth Loop" — Tactics for scaling a one-person business
- Purpose: Sponsor-facing
- Downloads: 15,000/month
- Episodes: 120+, weekly
- Notable guests: 3 NYT bestselling authors
About excerpt:
"The Growth Loop delivers weekly tactics for solopreneurs scaling past six figures without hiring. Each episode breaks down one growth lever — marketing, systems, pricing, or partnerships — with guests who have done it themselves."
Sponsorship table excerpt:
| Tier | Placement | Duration | Rate |
|---|
| Standard | Mid-roll | 60 sec | $300/episode |
| Premium | Pre-roll + mid-roll | 30 + 60 sec | $500/episode |
| Bundle (4 episodes) | Pre + mid | 30 + 60 sec | $1,600 |
Anti-Patterns
- Wall of text — one-sheets are skimmed in under a minute. If it reads like a blog post, it fails.
- Vanity metrics without context — "10,000 downloads" means nothing without timeframe. Always specify per-month or per-episode.
- Missing CTA — every one-sheet needs exactly one clear next step.
- Outdated stats — stale numbers destroy credibility. Note the date stats were pulled.
- Generic host bio — "passionate about helping people" says nothing. Lead with specific credentials.
Recovery
- No download stats: Substitute engagement metrics — email list size, social following, average review rating, or listener survey results.
- No notable guests: Highlight topic authority, niche focus, or listener testimonials instead.
- User wants both guest and sponsor versions: Create one base document, then provide a customization guide for swapping sections.
- No branding or cover art: Use placeholder blocks and recommend Canva templates for quick design.
