podcast-one-sheet

name	podcast-one-sheet
description	Creates podcast one-sheets for guest bookings with show description, host bio, audience stats, and sponsorship rates. Use when pitching sponsors or recruiting high-profile guests.
allowed-tools	Read Write Glob
metadata	{"author":"matthewhitcham","version":"1.0"}

Podcast One-Sheet

When to Use This Skill

Use this skill when you need to:

• Create a one-page pitch document for recruiting podcast guests
• Build a sponsor-facing sheet with audience demographics and ad rates
• Design a media kit summary for podcast cross-promotion opportunities
• Produce a professional overview of your show for PR agencies and booking managers

DO NOT use this skill for full podcast media kits (use press-kit), episode show notes, or podcast launch plans. This is for single-page pitch documents only.

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Core Principle

A PODCAST ONE-SHEET MUST COMMUNICATE YOUR SHOW'S VALUE IN 60 SECONDS OR LESS — EVERY ELEMENT EARNS ITS SPACE OR GETS CUT.

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Phase 1: Brief

Gather the inputs that shape the one-sheet. No brief, no draft.

Required Inputs

Ask the user for each of these. If they do not provide one, use the default.

Input	What to Ask	Default
Show name and tagline	"What is your podcast called and what is your one-line tagline?"	No default — must be provided
Target audience	"Who listens to your show? Demographics, interests, profession."	Entrepreneurs and business owners aged 25-45
One-sheet purpose	"Is this for booking guests, attracting sponsors, or both?"	Both
Download stats	"What are your monthly downloads or listens?"	Omit stats section if unknown
Episode count and frequency	"How many episodes published and how often?"	Weekly, 50+ episodes
Notable guests or features	"Any recognizable past guests, media mentions, or awards?"	None — skip social proof row

GATE: Confirm the brief with the user before proceeding.

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Phase 2: Structure

Plan the one-sheet layout. Every one-sheet follows this exact block order:

1. Header — Show name, tagline, cover art placeholder, key stat (downloads or episodes)
2. About the Show — 2-3 sentence description of what the podcast covers and why it matters
3. Host Bio — 2-3 sentences on the host's credibility and background
4. Audience Snapshot — Demographics, listener profile, platforms, geographic breakdown
5. Social Proof — Notable guests, reviews count, ratings, media mentions
6. Sponsorship Tiers (if applicable) — Pre-roll, mid-roll, bundle pricing
7. Contact / CTA — Booking link, email, social handles

Present the planned sections to the user and confirm which to include.

GATE: Get approval on which sections to include before writing.

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Phase 3: Write

Draft each section following these rules:

• About the Show: Lead with what the listener gets, not what the host talks about. Focus on transformation or value.
• Host Bio: Third person. Lead with strongest credential. Keep to 2-3 sentences max.
• Audience Snapshot: Use bullet points. Include: age range, gender split (if known), top professions, top listening platforms, top 3 geographic markets.
• Social Proof: Use specific numbers. "50+ five-star reviews on Apple Podcasts" beats "highly rated."
• Sponsorship Tiers: Present as a clean table with tier name, placement, duration, and price. Include bundle discount.
• Contact: Single clear CTA — one email, one booking link.

Formatting Rules

• Keep total content to one printed page (approximately 400-500 words max)
• Use headers, bullets, and bold text for scannability
• Write in third person for the show and host descriptions
• Include placeholder notes for cover art and headshot: [INSERT COVER ART] [INSERT HOST HEADSHOT]

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Phase 4: Polish

After the draft is written, deliver these finishing elements:

1. Design Notes

Provide layout guidance for a designer or Canva template:

• Recommended dimensions (standard letter or A4)
• Color scheme suggestions based on show branding
• Typography hierarchy (headline, subhead, body)
• White space requirements

2. Customization Guide

Explain how to adapt the one-sheet for different audiences:

• Guest-facing version: emphasize audience size and engagement
• Sponsor-facing version: emphasize demographics and ad performance
• Cross-promotion version: emphasize audience overlap potential

3. Quality Checklist

## One-Sheet Quality Checklist

- [ ] Show name and tagline are prominent at the top
- [ ] About section leads with listener benefit, not host credentials
- [ ] Host bio is 2-3 sentences in third person
- [ ] All stats are current and specific (no vague claims)
- [ ] Sponsorship rates are clearly tiered with deliverables
- [ ] Contact info includes exactly one CTA
- [ ] Total content fits on one page when designed
- [ ] No jargon or insider language — readable by someone unfamiliar with the show

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Example

Brief:

• Show: "The Growth Loop" — Tactics for scaling a one-person business
• Purpose: Sponsor-facing
• Downloads: 15,000/month
• Episodes: 120+, weekly
• Notable guests: 3 NYT bestselling authors

About excerpt: "The Growth Loop delivers weekly tactics for solopreneurs scaling past six figures without hiring. Each episode breaks down one growth lever — marketing, systems, pricing, or partnerships — with guests who have done it themselves."

Sponsorship table excerpt:

Tier	Placement	Duration	Rate
Standard	Mid-roll	60 sec	$300/episode
Premium	Pre-roll + mid-roll	30 + 60 sec	$500/episode
Bundle (4 episodes)	Pre + mid	30 + 60 sec	$1,600

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Anti-Patterns

• Wall of text — one-sheets are skimmed in under a minute. If it reads like a blog post, it fails.
• Vanity metrics without context — "10,000 downloads" means nothing without timeframe. Always specify per-month or per-episode.
• Missing CTA — every one-sheet needs exactly one clear next step.
• Outdated stats — stale numbers destroy credibility. Note the date stats were pulled.
• Generic host bio — "passionate about helping people" says nothing. Lead with specific credentials.

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Recovery

• No download stats: Substitute engagement metrics — email list size, social following, average review rating, or listener survey results.
• No notable guests: Highlight topic authority, niche focus, or listener testimonials instead.
• User wants both guest and sponsor versions: Create one base document, then provide a customization guide for swapping sections.
• No branding or cover art: Use placeholder blocks and recommend Canva templates for quick design.