| name | pr-pitch |
| description | Writes media pitches to journalists with compelling angles, hooks, supporting data, and follow-up sequences. Use when a user has a newsworthy story, is launching a product, reaching a milestone, or wants to get featured in publications and podcasts. |
PR Pitch Writer
When to Use This Skill
- Launching a product and want media coverage
- Reaching a business milestone worth sharing
- Have a unique story or data that journalists would find interesting
- Want to be quoted as an expert in industry publications
- Building brand awareness through earned media
Core Principle
JOURNALISTS DON'T CARE ABOUT YOUR PRODUCT. They care about stories their readers want to read. Your job is to make THEIR job easier by giving them a ready-made story.
Workflow
Step 1: Find the Angle
Ask the user:
- What's the news? (launch, milestone, data, trend, personal story)
- Why should anyone care right now? (timeliness, relevance)
- Who's the target publication/journalist type?
- Do you have data, numbers, or a case study to support the story?
- What's the visual element? (photos, infographic, demo)
Minimum needed: questions 1 and 2.
Step 2: Choose the Pitch Type
| Type | Best For | Example |
|---|
| News pitch | Launches, milestones, funding | "We just hit 10,000 customers in 6 months" |
| Trend pitch | Riding a larger trend | "Here's what our data shows about the remote work shift" |
| Expert pitch | Commentary on industry news |
