Menu
Skills in this repository
SkillsMP has collected 178 skills from smarks26/social-media-skills. Open a skill to review its source and details.
smarks26/social-media-skillsShowing 40 of 178 collected skills.
Designs structured A/B tests and content experiments for social media campaigns and organic content. Calibrated for Uganda/East Africa markets with limited budgets (UGX 50,000–200,000 per test). Invoke this skill when a client wants to know what content,…
Evaluates, recommends, and builds a martech (marketing technology) tools stack for a client — covering social media management, scheduling, analytics, design, email marketing, CRM, and project management. Calibrated for Uganda/East Africa budgets and…
Generates a complete UTM tracking system for a client — naming conventions, a campaign tracking spreadsheet template, and a guide to reading attribution reports in GA4. Invoke when a client needs to track social media traffic accurately, when the…
Scan new or updated skills for unsafe or malicious instructions (unknown tools, external installers, credential harvesting) before accepting them into the repository.
Guide for creating effective skills. This skill should be used when users want to create a new skill (or update an existing skill) that extends Claude's capabilities with specialized knowledge, workflows, or tool integrations.
Two-phase client intake skill. Phase 1 presents 10 standard domain-mapped questions (also used as a website intake form), then generates a draft client brief from the answers. Phase 2 generates 5–7 targeted follow-up questions based on the answers to close…
Generates a structured client intake questionnaire and two onboarding documents — a full client brief and a one-page at-a-glance card — capturing all information required before producing any strategy, content plan, or platform audit. Invoke at the start of…
Audits the client's existing social media presence on each active platform, benchmarks performance against named competitors, and produces a prioritised quick wins list and a 6-slide deck outline. Invoke after the 01-client-brief is complete and before any…
Develops 2–4 research-grounded audience personas for a client, each with full demographic, behavioural, and psychographic detail relevant to the Uganda/East Africa market. Produces individual persona cards and a side-by-side persona summary matrix. Invoke…
Develops the client's social media brand voice guide and visual identity brief — a single standalone document covering tone attributes, platform tone adjustments, vocabulary, emoji policy, hashtag identity, and photography and design direction. Invoke after…
Generates the master social media strategy document — the primary deliverable for strategy-only client engagements. Applies the POEM model and RACE framework as structural backbones. Invoke when a client has completed onboarding (01-client-brief,…
Generates the full-scope digital marketing strategy — the boardroom-level document covering all digital channels, not social media alone. Applies the POEM model and RACE framework as structural backbones, with budget allocation rationale and a 12-month…
Generates a complete standalone email marketing strategy — covering list building, segmentation, welcome sequences, newsletter planning, promotional emails, reactivation, KPIs, and subject line formulas. Invoke when a client has or wants an email list and…
Generates a complete influencer marketing strategy for clients who want to use creators and influencers to extend their reach, build trust, or drive sales. Applies Uganda/East Africa ecosystem context throughout — including tier definitions, engagement…
Generates a complete single-campaign strategy document covering objective setting, audience targeting, campaign concept, channel plan, timeline, content production list, paid amplification, budget allocation, and success metrics. Invoke when a client needs to…
Defines and develops 3–5 content pillars — the thematic buckets from which all content is drawn — and produces a pillar map and reference card. Invoke after completing 03-audience-personas and 04-brand-voice-intake, and before building the content calendar…
Generates a 90-day master content calendar (month-by-month, week-by-week) showing what gets posted, on which platform, and in which week — including Ugandan and East African observances, international awareness days, and campaign windows. Invoke after…
Generates a 90-day blog and website content plan — including 12 article briefs, an editorial calendar, an internal linking structure, and lead magnet ideas. Invoke after completing audience personas and brand voice intake, and before commissioning article…
Generates a complete campaign brief document for a specific campaign — used to brief an internal team or external creative partners with everything they need to execute. Invoke after 09-campaign-strategy has determined what to do; this skill translates that…
Generates a complete Facebook presence plan for a client, covering Page optimisation, content mix, posting frequency, Groups strategy, click-to-WhatsApp, a 30-day content plan, community management templates, and KPIs. Invoke this skill when a client needs a…
Generates a complete Google Business Profile (GBP) strategy and optimisation plan for a client, covering setup, verification, profile completeness scoring, photo strategy, posts, Q&A management, review generation, performance metrics, and local SEO…
Generates a phased Instagram growth engineering strategy focused on systematically growing a client's follower count and organic reach through algorithm optimisation, profile discovery, Reels strategy, hashtag clustering, and community tactics. Distinct from…
Generates a complete Instagram presence plan for a client, covering profile optimisation, content types, Reels strategy, grid aesthetic, hashtag strategy, UGC and collaborations, a 30-day content plan, and KPIs. Invoke this skill when a client needs an…
Designs a written Instagram visual identity system covering feed grid planning, mood board creation, colour palette selection, editing/filter consistency, and brand visual standards. Output is a structured visual brief the client or their designer can…
Generates a complete LinkedIn Company Page strategy — page setup, admin structure, content approach, follower growth, Sub-Pages, and Events. Invoke when a client is an organisation (company, NGO, agency) that needs to build or optimise their Company Page as a…
Generates a complete LinkedIn presence plan for any client type — organisations (companies, NGOs, agencies) and individuals (professionals, consultants, performing artists, politicians, creatives, executives). Covers profile optimisation, personal brand…
Plans and launches a podcast strategy for a client in Uganda/East Africa. Covers show concept, format selection, minimum viable technical setup (with UGX pricing), a 12-episode content plan, social media integration, and EA-specific distribution tactics.…
Generates a complete TikTok presence plan for East African businesses, covering account setup, content strategy, video structure templates, repeatable content series, a 30-day video content plan, and KPI framework. Invoke when a client needs a TikTok…
Generates a complete WhatsApp Business strategy for East African businesses, covering account setup, broadcast segmentation, Status content, groups, opt-in methods, a 30-day message calendar, and KPI framework. Invoke when a client needs a WhatsApp Business…
Generates a complete X (formerly Twitter) presence plan for East African businesses and professionals, covering profile optimisation, content types, thread strategy, community building, the platform's role in the EA media ecosystem, a 30-day content rhythm,…
Generates a complete YouTube channel strategy for East African businesses, covering channel setup and optimisation, video types, SEO content guidance, Shorts strategy, Community tab, a 30-day content plan, and KPI framework. Invoke when a client needs a…
Generates a tailored internal operations manual for a Uganda/East Africa social media consultancy or solo practitioner. Covers client onboarding, retainer structures (in UGX), project management, invoicing, quality control, and reporting rhythms. Invoke this…
Generates a step-by-step marketing automation roadmap for a client's full operational stack — from content scheduling through to customer response and reporting. Covers tool selection, task qualification, feasibility testing, and a prioritised build sequence.…
Generates a step-by-step operational guide for integrating AI tools into a client's social media content production process — covering tool selection, brand voice calibration, a core prompt library (with reference to the full prompt-engineering-library),…
Generates an audacious content strategy for brands operating in an AI-saturated market, using Schaefer's Audacity Index, three story pillars, STEPPS virality framework, and Talk Trigger design — with East African cultural adaptation throughout. Invoke this…
Plans, designs, and documents a basic chatbot or automated messaging system for a client on Facebook Messenger, Instagram DMs, or WhatsApp Business. Covers platform tool selection, conversation flow design, human handoff logic, and step-by-step setup guides…
Generates scope management documentation and scripted protocols for consultants and agencies managing ongoing client retainer agreements. Covers scope definition, scope creep prevention, change request handling, monthly check-in structure, performance review…
Generates a complete Standard Operating Procedures document for managing a client's online community across all active platforms. Invoke this skill when onboarding a new community management client, handing over community management to a team member, or…
Generates a comprehensive content production brief and shoot direction guide covering photography, video, and graphic design briefs, a batch production workflow, and a printable shoot-day checklist. Invoke this skill when briefing a photographer,…
Generates a complete social media crisis response playbook covering severity classification, per-level response protocols, holding statement templates, platform-specific actions, and a post-crisis review process. Also outputs a one-page Crisis Quick Card for…