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SkillsMP has collected 178 skills from smarks26/social-media-skills. Open a skill to review its source and details.
smarks26/social-media-skillsShowing 40 of 178 collected skills.
Produces a structured daily task framework for a social media manager or consultant managing multiple clients — covering morning monitoring, response queue management, content scheduling workflow, and client reporting rhythm. Output is a personalised…
Covers the operational mechanics of running a high-performing email list — from acquisition through welcome sequence, content-to-sales ratio, KPI tracking, and ongoing list health. Invoke when a client needs to build or repair an email marketing programme,…
Builds a complete employee advocacy programme for a client — a structured system that encourages and enables employees to share brand content, represent the company professionally on social media, and amplify the client's reach through their personal…
Generates an operational newsjacking playbook that combines Generative Engine Optimisation (GEO) with real-time content production — setting up automated news alerts, producing GEO-optimised expert commentary within minutes of a breaking story, and…
Turns Instagram DMs into a structured sales channel for service businesses and consultants in East Africa. Covers the full 5-Stage DM Sales Sequence: conversation openers, qualification, offer presentation, objection handling, and the move-to-WhatsApp…
Guides the design, placement, and optimisation of lead magnets to build owned email and WhatsApp subscriber lists. Invoke when a client needs to grow a permission-based audience asset — replacing reliance on platform algorithms with a list the business…
Guides a consultant in building a complete location-based marketing strategy for a client with a physical presence — shops, restaurants, clinics, schools, hotels, and service providers with a defined service area. Covers Google Business Profile optimisation,…
Designs automated lead nurturing sequences triggered by prospect actions — form submissions, content downloads, WhatsApp opt-ins, webinar attendance, and purchase events. Invoke when a client needs to replace manual follow-up with a systematic, always-on…
Design a structured networking and referral programme for a client or for the consultancy itself — covering event networking, referral group creation, referral activation, and follow-up systems. Use when a client needs to generate leads through relationships…
Produces a paid social media strategy and campaign brief for clients who have never run social ads or are running them poorly. Covers campaign objective selection, audience targeting tiers, Meta Pixel setup instructions, campaign structure, budget allocation,…
Generates a post-click conversion strategy and planning guide for social media consultancy clients. Covers the full journey from social post or ad through to a completed action — WhatsApp enquiry, sale, email opt-in, or form submission. Invoke this skill when…
Generates a PR and earned media integration playbook that bridges social media with traditional public relations — covering media pitching, journalist relationship-building, and social amplification of press coverage. Invoke this skill when a client wants to…
Generate a complete PR and media relations strategy for a client — covering news release writing, media kit assembly, journalist pitching, publicity calendar, and earned media tracking. Use when a client wants press coverage, media exposure, or public…
Produces a cross-platform social media profile audit checklist and an action-prioritised optimisation plan covering profile photos, cover images, bios, usernames, link strategy, CTAs, and platform-specific settings. Invoke this skill at client onboarding to…
Systematic process for mining customer questions from five sources and converting them into a content pipeline of blog posts, social posts, video scripts, and FAQs that rank organically and answer what the audience is already searching for. Invoke when a…
Guides a social media consultant through building and protecting a client's online reputation in the Uganda/East Africa market. Covers proactive reputation building (review generation, authority content, GBP optimisation) and reactive reputation defence…
Operationalises AI-powered social listening and sentiment analysis for a client — covering tool selection matched to EA budgets, NLP keyword setup across four categories, real-time dashboard specification, Net Sentiment Score reporting, and a translation…
Generates a complete narrowcast marketing playbook covering WhatsApp campaign strategy (broadcast lists, automated sequences, catalogue marketing) and SMS marketing — the two highest open-rate direct communication channels in East Africa. Invoke when a client…
Generates a day-to-day social media customer service operations guide for EA SMEs. Covers triage, response time SLAs, complaint handling scripts, saved replies, empathy language, out-of-hours management, and staff training. Invoke when a client needs to…
Generates a complete, formatted Social Media Brand Style Guide ready to hand over to a client's social media manager or in-house team. The guide covers brand voice, platform tone adjustments, vocabulary standards, emoji policy, image and video standards,…
Designs, plans, and measures social media contests, giveaways, and sweepstakes end-to-end. Invoke when a client wants to run a competition on Facebook, Instagram, TikTok, or via WhatsApp — including prize strategy, entry mechanics, platform compliance, T&Cs…
Generates a complete social media governance framework for medium-to-large organisations that are professionalising or restructuring their in-house social media function. Covers organisational structure, RACI model, staff certification programme, escalation…
Generates a complete, adoptable social media policy document governing how a client's employees represent the company on their personal and professional social media accounts. Invoke this skill when onboarding a client with an internal team, when a client…
Generates a social selling playbook that converts social media followers into paying clients using an authority-first, non-pushy approach. Covers the 5-step selling sequence, platform selection logic, WhatsApp conversion path, DM handling scripts, social…
Builds a complete User-Generated Content (UGC) strategy for a client — covering audit, collection systems, permission management, curation filters, and publishing guidelines. Invoke when a client needs a structured plan to collect, curate, and republish…
Guides a consultant in designing content with high share potential — content engineered through structural principles from social science and content research to increase organic reach. Applies named viral structures, platform-specific virality mechanics, and…
Produces a complete planning and execution playbook for digital or hybrid live events — webinars, Facebook Lives, Instagram Lives, YouTube Live sessions, or hybrid in-person + broadcast events. Calibrated for Uganda/East Africa where bandwidth is variable and…
Step-by-step setup and daily operation of WhatsApp Business as a structured marketing, sales, and customer service channel for East African businesses. Invoke when a client needs to professionalise their WhatsApp presence — moving from ad hoc personal-style…
Guides a consultant through setting up and managing white-label and sub-contracting partnerships with agencies — covering evaluation, pricing, agreement structure, quality management, confidentiality, and exit. Invoke when a consultant is approached by an…
Builds a structured Word-of-Mouth (WOM) marketing programme for a client — covering advocate identification, Gladwell influencer taxonomy, superfan cultivation, referral loop design, cause-related WOM campaigns, and tracking methodology. Distinct from…
Produces a written AI Content Ethics Policy for a client — a one-to-two page compliance document stating how the agency and/or client uses AI tools in content creation, what is disclosed to audiences, what is prohibited, and what quality standards apply.…
Generates a formal agency policy document on intellectual property and copyright for AI-assisted creative work. Covers IP ownership of AI-assisted deliverables, copyright qualification thresholds under UK/US/EU law, disclosure obligations, provenance…
Use for demand forecasts, stockout timing, reorder logic, branch/product sales aggregation, duplicate rows from SQL joins, or demand-driven planning from operational data.
Optimises individual pieces of content for Generative Engine Optimisation (GEO) — the discipline of making content findable and citable by AI-powered search engines including ChatGPT Search, Perplexity AI, and Google AI Overviews. Distinct from traditional…
Builds a brand differentiation strategy for an ecommerce or social commerce business — covering the Soleness positioning framework, 9 intangible brand types, Blue Ocean competitive analysis, brand naming, visual identity direction, packaging strategy, and…
Produces a conversion rate optimisation (CRO) plan for a client's social commerce or ecommerce operation — diagnosing friction points, applying the 5-step Marketing Optimization System, segmenting visitors by buyer modality and traffic temperature, and…
Builds a comprehensive owned media strategy for a client, covering their website/blog, email list, WhatsApp Business opt-in list, SMS list, and any other channels they control outright. Invoke this skill when a client is over-reliant on social media platforms…
Guides a consultant in building a full PESO (Paid / Earned / Shared / Owned) integrated communications strategy for a client. Produces a channel map, integration principles, a structured strategy document, and a budget allocation template. Invoke when a…
Design premium social selling, digital selling, lead generation, email nurture, executive outreach, LinkedIn authority, luxury/affluent customer marketing, and high-ticket conversion systems. Use when a client must attract and convert premium customers, CEOs,…
Builds a complete social commerce strategy for a client — covering platform catalogue setup, WhatsApp-led order workflows, Mobile Money payment infrastructure, order management, and commerce-optimised content planning. Invoke this skill when a client wants to…