skills

The AI image-editing router — inpainting/object removal, background removal, upscaling, outpainting, old-photo restoration, and retouch, routed task-first to the right engine. Use when someone wants to remove an object/person from a photo, cut out backgrounds, upscale an image, extend an image to new aspect ratios, restore an old photo, fix a generated image, or asks which editing tool to use. Uses the TOUCH framework. Reads brand-profile + design-and-templates first. The agent names the task, routes to the right engine, writes the spec, and can call APIs where connected; the HUMAN judges every result at 100%; WoopSocial publishes. Honesty spine: an edited real photo is an edited claim — creative upscalers hallucinate detail (never on products/documents), no defect concealment, body-retouch disclosure honored, no watermark/provenance stripping. Distinct from image-prompt/flux/nano-banana (generation), canva (the design workflow), and before-after-and-transformation (the claim rules).

The AI music + sound-design skill for social -- original/licensed audio beds and sound design for Reels/TikToks/Shorts/videos. Use when someone needs background music, a track, or sound effects for a social video, asks which AI music tool is safe to use, or asks "can I use this trending sound/song on my brand video?". The real brief is "audio that won't get muted, claimed, or sued," so it picks the safest licensed source and never uses copyrighted or trending music without a license. Uses the SCORE framework. Reads brand-profile + the video it scores first. The agent briefs the music + sound design, picks the safest licensed source (ElevenLabs Music/SFX or stock libraries over Suno/Udio; paid tier for commercial rights), and advises licensing/Content-ID/disclosure. The tool generates/licenses the audio; the creator bakes it in; WoopSocial publishes the video and does NOT generate music. Pure AI music may not be copyrightable; never "100% legally safe." Pairs with ai-voiceover.

Use to get a brand and its content CITED and RECOMMENDED by AI answer engines — the GEO (Generative Engine Optimization) / AI-search-visibility skill. Run when the user says "GEO," "get cited by ChatGPT/Perplexity/Google AI," "ChatGPT SEO," "LLM SEO / LLMO," "AI Overviews," "answer engine optimization (AEO)," "will AI recommend my brand," or wants to show up in AI-generated answers, not just the feed or Google links. Reads brand-profile and audience first. AI engines retrieve + fan-out and cite community/social sources heavily (Reddit, YouTube, Wikipedia); platforms disagree; earned media beats product pages; extractable, fresh content drives citation. Covers the four GEO levers (retrievable, earned mentions, extractable content, entity clarity), authentic social plays, and the manual prompt-audit method. Refuses astroturfing; never fabricates "share of voice." Sibling of social-seo (platform + Google search). Judges via the audit + GEO tools + AI referral traffic.

The transformation / before-after content format — structure a credible, honest, satisfying transformation (fitness, beauty, business results, skill progress, makeovers, client glow-ups, product before/after). Use when someone wants a before/after, a transformation post, a client-results reveal, a progress/journey story, or a makeover. Most powerful format AND most abused/distrusted — honesty is the edge; FTC enforcement is live. Uses the SHIFT framework. Reads brand-profile + social-proof-and-testimonials (consent + FTC substantiation) + short-form-video-script first. Agent structures + specs; human/tool produces the real media; WoopSocial publishes. Never stages/exaggerates the before, hides aids, cherry-picks, or fabricates a result; "results not typical" alone is insufficient — disclose the actual typical result; consent + YMYL required. Distinct from social-proof-and-testimonials, short-form-video- script, infographic-and-data-viz, and storytelling-and-narrative.

The transparency content type — turn what's actually happening inside the business into founder/personal-brand content that builds trust: build-in-public updates, founder story, how-it's-made content, team culture, and honest struggle posts. Use when someone wants behind the scenes, build in public, founder content, a personal brand post, or a day in the life. People follow people — founder-voice content out-performs brand-page content because it's specific and true. Uses the REVEAL framework. Reads brand-profile + voice-builder first. The agent finds the real moment, sharpens specifics + stakes, checks the transparency tier (share vs never: customer data, team conflicts, legal), and frames it in founder-voice; the human owns the reveal permanently; WoopSocial publishes. Never fabricates a struggle, performs vulnerability for reach, or exposes customer/team/legal matters. Distinct from contrarian-and-opinion, storytelling-and-narrative, social-proof, and the format writers.

Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel. Use when someone wants to plan a launch, product drop, campaign, big announcement, waitlist/pre-launch push, or coordinated multi-platform moment. Plans a time-boxed campaign as ONE story across three phases (tease -> launch -> sustain) toward a single goal, and schedules the coordinated social posts via WoopSocial. Uses the STORY framework. Reads brand-profile + goals-and-kpis first. WoopSocial schedules + publishes the social posts on the timeline; the waitlist/hub, email sequence, checkout, paid ads, press/creator outreach, and livestream are external/native, and conversion/ROI come from native analytics + the store (never fabricated). Urgency must be credible (no fake countdowns/scarcity). Distinct from content-calendar (the ongoing always-on cadence) and goals-and-kpis (the targets a campaign serves).

The Canva craft skill — produce on-brand social graphics, carousels, quote cards, infographics, and thumbnails at scale without a designer, and escape the "Canva look." Use when someone wants to design in Canva, make social graphics, set up a Brand Kit, batch-produce graphics (Bulk Create), resize one design for every platform (Magic Resize), use Canva's AI (Magic Studio), or asks why their posts look like a template. Uses the SCALE framework. Reads brand-profile + design-and-templates + voice-builder first. The agent specs, and creates designs directly where the Canva MCP/Connect APIs are connected; the human approves every visual; the export publishes via WoopSocial. Never strips watermarks, impersonates another brand, or uses unpermitted likeness; AI-disclosure + accessibility floor apply. Distinct from design-and-templates (the brand system this executes), image-prompt + the image tools (dedicated generation), ai-image-editing (the edit router), and capcut/descript (video editing).

The CapCut craft skill — edit short-form social video (TikTok, Reels, Shorts) fast and safely: retention-paced cuts, auto-captions, beat-synced sound, exports. Use when someone wants to edit in CapCut, cut a reel/short, set up auto-captions, use CapCut's AI tools, pick a plan, or asks whether CapCut music/assets or client work are safe commercially. Uses the EDITS framework. Reads short-form-video-script + brand-profile/design-and-templates + voice-builder first. The agent plans the edit and flags the licensing/ToS gates; the HUMAN executes in CapCut and approves; WoopSocial publishes the finished export. Safety spine: client/NDA work edits locally, never synced (the ToS licenses uploads), and music licensing has fine print — never pirated assets, non-consensual lip-sync, or uncorrected captions. Distinct from short-form-video-script (the script), captions-and-clipping/opus-clip (clipping long video), descript (long-form), canva (graphics), and ai-video/veo-3/kling/runway (generation).

Creator collabs and cross-promotion — organic creator-to-creator partnerships that swap audiences. Use when someone wants to set up a collab, audience swap, cross-promotion, shoutout swap, joint giveaway, guest spot, joint video/series, a YouTube/IG collab post, or co-promo with another creator. Picks a complementary, similar-size, values-aligned partner, agrees the plan before creating, and co-creates shared-value content (not a bare shoutout) on a coordinated schedule. Uses the UNITE framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes each partner's OWN posts to their OWN accounts; it does NOT create native IG Collab co-authored posts, run giveaways, duet/stitch, or manage the agreement. A pure mutual collab isn't a sponsorship, but payment/free product makes it one -> disclose -> ugc-and-influencer; partnerships must be genuine; metrics never fabricated. Distinct from ugc-and-influencer (brand->creator) and creator-monetization (the creator's income).

Use to build a genuine community — turning an audience into people who interact with each other, not just with the brand. Run when the user asks how to build community, foster belonging/loyalty, create superfans, start a group/Discord channel, get members talking to each other, or move beyond chasing followers/virality. Reads brand-profile/social-strategy/audience-research. Community outperforms virality, measured by relationship depth/retention, not follower count. Covers the audience-to-community distinction (member-to-member interaction), choosing the space (in-feed -> semi-owned -> owned groups/Discord), recurring rituals, building belonging, and nurturing superfans into advocates. KPIs read natively, never fabricated. Advisory: WoopSocial schedules the content but does NOT run Discord/Slack or show analytics — the human runs the community, the agent drafts. Never fake community; get consent before spotlighting. Pairs with reply-and-comment-writer and crisis-and-moderation.

Use to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from strategy and pillars. Run when the user says "content calendar," "editorial calendar," "social media calendar," "posting schedule," "content plan" (ongoing), "what should I post each week," "build me a posting routine/cadence," or wants a repeatable system rather than one period's posts. Reads social-strategy, content-pillars, and brand-profile first; sizes cadence to real capacity; builds a recurring skeleton of buckets and named series with room reserved for reactive/trend content; sets the planning rhythm (batch, buffer, review). Hands a period's briefs to batch-content-plan, content to the writing skills, and scheduling to scheduling-and-queue. For filling one specific week/month with actual posts use batch-content-plan; for higher-level channel/goal choices use social-strategy.

The research-and-sourcing craft — verify the substance of a piece before it publishes: trace stats to primary sources, kill zombie stats, catch AI-hallucinated citations, and attribute properly on social. Use when someone has a stat-heavy draft to make publish-ready, wants to check if a viral statistic is real, asks how to cite sources, used AI research output, or is making health/finance claims. Uses the FACTS framework. Reads brand-profile + the piece's format skill first. AI-supplied citations are guilty until verified; a working link is not verification; aggregators are leads, not the source; where none exists, reframe as owned observation or commission data. The agent verifies where it has search; the human clicks links where it doesn't; verification happens before scheduling; WoopSocial publishes. Never invents studies or reuses retracted stats. Distinct from idea-generation, data-and-original-research, quote-cards, and infographic-and-data-viz.

The point-of-view content type — articulate, sharpen, and argue a genuinely-held contrarian stance / hot take / opinion / thought-leadership position that builds authority and real debate. Use when someone wants a POV, a hot take, an "unpopular opinion", a contrarian angle, an opinion piece, or to stop sounding like everyone else and build thought leadership. Uses the STAND framework. Reads brand-profile + voice-builder first. The agent argues the human's OWN opinion with evidence; the human owns the stance and the live debate; WoopSocial publishes. Never manufactures a stance, controversy, or ragebait; no strawmen, punching down, or defamation; opinion stays clearly opinion and factual claims must be true. Distinct from hook-writer (the opening-line mechanic this feeds), educational-content-and-how-to (teaches a process), storytelling-and-narrative (narrative vs argument), and behind-the-scenes-and-founder (personal story vs argued position).

Creator monetization — build a diversified revenue portfolio from an audience: memberships, products, brand deals, platform payouts. Use when someone wants to "make money as a creator," "monetize my audience," "start a membership/community," "sell a course/digital product," "get brand deals / set my rates," or build diversified creator income. Builds a revenue STACK rather than chasing a viral payout, using the STACK framework. Reads brand-profile + goals-and-kpis first. WoopSocial does NOT process payments, host products/memberships, or pay creators: the agent chooses/sequences streams, designs offers + media kit, and drafts promo posts; WoopSocial publishes the promo/launch posts; infrastructure is external; income is never promised or fabricated; sponsorships are disclosed (FTC). Distinct from email-and-newsletter (the owned channel), lead-magnets-and-funnels (funnel mechanics), and ugc-and-influencer (the BRAND side of creator deals — this is the creator side).

Use when something goes wrong on social — the crisis-and-moderation playbook for negative moments, pile-ons, misinformation/deepfakes about the brand, offensive-post backlash, and community moderation. Run when the user says "we're getting piled on," "someone's spreading false info about us," "should we delete/hide this," "a deepfake of our brand," or needs to moderate a community. Reads brand-profile/voice. Confirm facts and triage severity first; acknowledge fast; speak human, not legalese; correct misinformation with evidence, not an apology; moderate fairly (hide abuse, leave honest criticism). HIGH-STAKES and human-in-the-loop: a crisis is when the agent must NOT act autonomously — it triages, drafts holding statements, and can pause/reschedule posts via scheduling-and-queue, while a HUMAN (and legal/leadership for high-severity) approves everything and moderates in-platform. WoopSocial has no comment/inbox/moderation surface; never auto-respond or fabricate facts.

The original-research / data-study content type — turn proprietary data, a survey, a public-dataset analysis, or an experiment into the most linkable and AI-citable asset you can publish. Use when someone wants to build authority with original data, run a "state of X" survey or industry study, turn proprietary/customer data into a publishable stat, or get cited by journalists and AI search (GEO). Uses the PROVE framework. Reads brand-profile + audience-research first. The agent designs the study (question, method, analysis plan) and frames the findings (headline stat, report, social cuts); the human/tool gathers the real data; WoopSocial publishes the finished cuts. Feeds ai-search-optimization + social-seo, the format writers, and infographic-and-data-viz. NEVER fabricates data, stats, or methodology; discloses method + limits. Distinct from educational-content-and-how-to (existing knowledge), analytics-and-reporting (internal performance), competitor-analysis, and trend-jacking.

The Descript craft skill — edit talk content (podcasts, interviews, talking-head video) by editing the transcript instead of the timeline. Use when someone wants to edit in Descript, edit a podcast or interview, remove filler words/silences, clean up audio (Studio Sound), fix a flubbed word without re-recording (Overdub), auto-cut between speakers, turn one recording into clips + show notes + chapters, or asks about Descript's plans, credits, or Underlord. Uses the WORDS framework plus the interview rule: concision yes, meaning-flips never. Reads the recording's content skill + brand-profile/voice-builder first. The agent plans the edit (API/MCP where connected); the HUMAN verifies by ear and approves; WoopSocial publishes the exports. Overdub is consent-verified own-voice-only; tiers/credits are verified in-app. Distinct from capcut (visual short-form), captions-and-clipping/opus-clip (clip selection at scale), ai-voiceover (dedicated TTS), and podcast-and-audiograms (the strategy).

The reusable on-brand template-SYSTEM skill -- build a brand kit + a small set of reusable templates so a non-designer can produce consistent on-brand graphics fast across formats. Use when someone wants templates, a brand kit, a consistent visual system, or help choosing/using a design tool (Canva/Adobe Express/Figma). For social, consistency + speed beat bespoke. Uses the BRAND framework. Reads brand-profile first. The agent designs the SYSTEM (brand-kit tokens, template set, hierarchy rules, workflow); a design tool or the image tools produce the actual graphics; the finished asset enters the WoopSocial flow (WoopSocial publishes -- it does NOT design or generate). Honest about the ~70-80% on-brand ceiling and AI copyright limits. Distinct from brand-profile (the identity source), thumbnail-design + pinterest-pin-design (single asset types), carousel-writer (copy vs visual frame), and image-prompt + the image tools (generation vs layout).

The teach-to-grow content type -- pick a genuinely useful topic, teach ONE thing completely, structure it as a clear lesson, keep it accurate, and route it to the right format. Use when someone wants to teach their audience, make a how-to / tutorial / step-by-step / explainer / myth-buster, build authority content, or earn saves. Uses the TEACH framework. Reads brand-profile + audience-research + content-pillars first. Feeds the format writers (carousel-writer, reels-script, tiktok-script, thread-writer, caption-writer), hook-writer, the design/image tools, and lead-magnets/social-selling-and-dm; WoopSocial publishes + schedules the series. Accuracy is non-negotiable: cite sources, stay within real expertise, YMYL care, never fabricate steps or stats; measure saves/sends, not likes. Distinct from carousel-writer (the format it pairs with), reels-script/tiktok-script/thread-writer (other formats), storytelling-and-narrative (narrative vs didactic), and content-pillars (which topics).

Email and newsletter strategy for creators and brands — the owned-audience layer that social feeds. Use when someone wants to "start/grow a newsletter," "build an email list," "turn followers into subscribers," "should I use Substack/beehiiv/LinkedIn," "repurpose my newsletter into social (or vice versa)," or build the audience layer social can't take away. Runs email (habit) + a web archive (discovery) off the same work and loops content social<->email. Uses the INBOX framework. Reads brand-profile + voice-builder + content-pillars first. WoopSocial does NOT send email — the agent strategizes and drafts, the ESP is external and human-run, WoopSocial publishes only the social side; metrics come from the ESP + GA4, never fabricated; consent + unsubscribe required. Distinct from link-in-bio-and-traffic (capture), cross-platform-repurposing (same-moment), and lead-magnets-and-funnels (the magnet).

Use to design a sustainable engagement routine — the operating system that turns the engagement craft into a daily/weekly habit. Run when the user asks how to keep up with comments/DMs, how much time to spend engaging, when to engage, how to build an engagement habit/system/cadence, or how to engage without burning out. Reads brand-profile/social-strategy. Covers time-boxed daily/weekly engagement windows built around the golden hour after posting, triage order, mapping engagement to a goal, and anti-burnout boundaries. The flywheel: batch and schedule content (scheduling-and-queue, batch-content-plan) to free the time, then spend it engaging. Advisory and honest — WoopSocial has no comment/DM/inbox surface and no analytics, so the human engages in-app and the agent drafts via reply-and-comment-writer; never automates or fakes engagement. Pairs with reply-and-comment-writer (the craft), the growth skills, community-management, and crisis-and-moderation.

A/B testing and experimentation for social media content — evidence over opinion, at honest organic-scale rigor. Use when someone wants to "A/B test" or "split test" content, "test which version/hook/time/caption/thumbnail works," "set up an experiment," "what should I test," or to settle a content debate with evidence instead of opinion. Designs disciplined organic tests: one variable, controlled context, a decision rule set BEFORE publishing, enough duration and repetitions to separate signal from noise. Uses the TEST framework. Reads brand-profile + goals-and-kpis first. It DESIGNS the test and drafts variants; WoopSocial schedules them as controlled sequential posts (exception: YouTube's native Test & Compare); the result is read from native analytics via analytics-and-reporting. Organic can't reach true statistical significance; nothing is fabricated or p-hacked. Distinct from analytics-and-reporting (measures) and goals-and-kpis (sets targets).

The Facebook Groups strategy skill -- Groups as Facebook's real organic surface, deeper than what facebook-strategy routes to community-management. Use when someone wants to build/grow/run a Facebook Group, decide Group vs Page, or turn a community into leads. Groups reach 40-50% of members per post vs ~1.5% for Pages; Facebook deliberately favors Groups. Uses the TRIBE framework. Reads brand-profile + goals-and-kpis first. The agent designs the group strategy (niche, setup, content, growth, moderation, value-first monetization) and drafts group posts + the join-funnel content. CRUCIAL: WoopSocial does NOT post to Groups -- it publishes the Page + cross-channel content that funnels people to JOIN; in-group posting, admin, moderation, and Group analytics stay native/human, routed to community-management. No automation/spam or fake members; value-first, never fabricates metrics. Distinct from facebook-strategy (the Page play) and community-management (the engagement routine).

The FLUX craft skill (Black Forest Labs) — generate and edit on-brand images with the right variant and license. Use when someone wants to generate images with FLUX/FLUX.2/Kontext, edit a generated image, keep a character or product consistent across a campaign, render legible text in images, get brand-exact colors, pick between FLUX variants, or asks if their FLUX use is commercially licensed. Uses the PIXEL framework. Reads image-prompt + brand-profile + design-and-templates first. The agent writes prompts/edit instructions and can call the API where connected; the HUMAN judges every image; WoopSocial publishes. License spine: [dev] outputs are commercial-OK but self-hosting for a commercial service needs a paid BFL tier; Apache-2.0 paths are [schnell]/[klein] 4B. Never use unpermitted likeness, clone trade dress, strip provenance, or invent stats. Distinct from image-prompt, ideogram/nano-banana/Midjourney (sibling tools), ai-image-editing (the edit router this feeds), and canva.

The idea-system craft — never run out of content ideas by running a system instead of waiting for inspiration. Use when someone is out of ideas, stares at a blank calendar, asks where good ideas come from, wants an idea bank/backlog, feels their AI-generated ideas sound like everyone else's, or thinks their niche is "boring." Uses the SPARK framework. Reads brand-profile + social-strategy + content-pillars + audience-research first. The audience is the idea engine (comments/DMs/FAQs clustered into themes); AI expands real signals, it doesn't discover them; systems beat muses; trends are a timing filter, not a source. The agent clusters/expands/scores; the HUMAN supplies proprietary signals and decides; WoopSocial publishes the content, not ideas. Never rewords competitor posts, invents audience questions, or fabricates probe results. Distinct from social-strategy/content-pillars, audience-research, cross-platform-repurposing/ content-recycling, and the format skills.

Use to write great prompts for Ideogram (Ideogram 4.0) to generate design-grade images for social media — the image-prompt-craft mini-skill for typography + layout, sibling to nano-banana under the image-prompt router. Run when the user wants an Ideogram / AI image prompt where TEXT and LAYOUT matter: quote cards, carousel covers, posters, logos/wordmark concepts, signage, ads with headlines, or any image that must say words correctly. Reads brand-profile for style/palette. Ideogram's standouts: best-in-class in-image text rendering, structured JSON prompting (bounding boxes, hex palettes), native 2K, transparency, and Layerize Text. Also covers the Ideogram app-editor workflow (Canvas, Magic Fill, Extend, Style References). Honest: review rendered text, disclose AI images and sign with C2PA, never generate real identifiable people or copyrighted characters/IP/logos. The API/connection and the generate -> upload to WoopSocial Media -> attach flow live in tools/integrations/ideogram.md.

Use as the foundation and router for any image a post needs — turn a social need into a clear image brief, describe it with model-agnostic prompt craft, and route to the right tool. Run when the user says "I need a visual/image for this post," "what image should I use," "make a graphic," "help me prompt an image," or is unsure which image tool/model to use. Reads brand-profile for the visual brand. Teaches the image brief, the universal anatomy of a strong prompt in natural language, and a tool router (typographic -> ideogram/nano-banana; photoreal -> nano-banana/flux; surreal -> Midjourney; editing -> nano-banana/flux; vector -> Recraft; video -> veo-3). Includes a "should this even be AI-generated?" gate (a real photo, screenshot, or chart often beats generic AI), accessibility, and honest scope (disclose AI, never real identifiable people or copyrighted IP, verify text/data). Hands off to the tool-specific mini-skills; WoopSocial publishes via Media and doesn't generate images.

The craft of turning real data into honest, scannable, shareable infographics and charts. Use when someone wants to visualize data, make an infographic, build a chart/graph, turn a finding or stat into a visual, or fix a chart that's confusing or misleading. A great data viz makes one insight land in 3 seconds. Uses the CHART framework (chart choice, headline takeaway, honest scale, reduce to signal, tag source + accessibility). Reads brand-profile + design-and-templates first and pulls real data from data-and-original-research / analytics-and-reporting. The agent designs the spec; a design/chart tool renders it; the human approves; WoopSocial publishes the image (it does not generate media). NEVER distorts scales or fabricates a data point/source; cites source + date; accessibility required. Distinct from design-and-templates (brand design), quote-cards-and-text-graphics (a lone quote/number), data-and-original-research (originates the data), and analytics-and-reporting.

Use to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates the other skills to fix it. Run when the user says "grow on Instagram," "Instagram growth," "get more followers/reach on Instagram," "my Instagram isn't growing," "Instagram strategy," or wants more reach/followers on IG. Reads brand-profile, social-strategy, and audience first. Built on the 2026 reality that Instagram is a discovery engine where watch time and sends (DM shares) drive non-follower reach. Diagnoses the broken stage of the growth loop and routes to the right skill (reels-script, carousel-writer, profile-optimization, content-calendar, hashtag-strategy, trend-jacking). Judges via native Instagram Insights — not WoopSocial analytics — and treats follower count as vanity.

The Instagram Reels publish-mechanics skill -- distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation). Use when someone has a finished Reel and needs to publish it correctly: specs, cover, safe zone, publish settings. It gets the Reel OUT the way Instagram displays it: 9:16 spec-clean video, the safe zone that survives the feed and profile-grid crops, a custom grid-safe cover (chosen before publish, can't edit after), the keyword caption, and audio. Uses the FRAME framework. Reads brand-profile + the Reel asset first. The agent specs the publish settings, cover brief, and specs/safe-zone checklist, and advises audio/tags. WoopSocial publishes postType REEL + video + caption + cover on a schedule; trending audio, Share-to-Feed, tags, and Reel Insights stay native/in-app; the video/cover come from other tools. Remove other-platform watermarks; metrics never fabricated.

The Instagram SEO / keyword-search skill -- IG-specific search depth, distinct from the cross-cutting social-seo. Use when someone wants an Instagram post/Reel to rank in search, needs IG keyword research, or wants a searchable caption/profile. Instagram shifted from hashtag-based discovery to keyword-based search (hashtags deprioritized to 3-5 topic labels). Search runs semantic analysis -> metadata matching -> visual recognition (checks alt text + visual MATCH the caption). Uses the MATCH framework. Reads brand-profile + the post's topic first. The agent researches the keyword cluster (never fabricates volume), writes the search-first caption (primary keyword first, no stuffing), specs on-screen text + spoken keyword, and advises profile fields/alt text. WoopSocial publishes the caption; profile fields, alt text, and IG Search/Insights stay native. No keyword stuffing; caption must match the visual. Distinct from social-seo, pinterest-seo, and hashtag-strategy.

The participation content format — polls, quizzes, Q&A / scoped AMAs, this-or-that, emoji sliders, question boxes, caption-this, Add-Yours, and challenges. Use when someone wants interactive posts, Story stickers, a poll/quiz/AMA, a challenge or contest, or to turn passive scrollers into participants. Low-friction taps are high-value algorithmic signals, and every interaction doubles as audience research. Uses the REACT framework. Reads brand-profile + audience-research + voice-builder first. The agent designs the mechanic, questions, copy, and the close-the-loop plan; the HUMAN adds native interactive elements in-app — stickers and live AMAs are NATIVE-ONLY (WoopSocial cannot attach stickers or read results); WoopSocial publishes the feed-post versions. NEVER fabricates or rigs results or fakes participation; consent before sharing anyone's answer. Distinct from community-management, reply-and-comment-writer, livestream-and-realtime, and ugc-and-influencer.

Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and customers. Use when someone wants to "create a lead magnet," "build a funnel," "design a freebie/opt-in," "make a quiz/calculator/template to grow my list," or turn social traffic into qualified leads and customers. Designs the magnet the capture paths deliver PLUS the whole social->capture->nurture funnel, using the MAGNET framework. Reads brand-profile + goals-and-kpis first. WoopSocial has no landing/form/email/quiz builder: the agent designs the magnet + funnel and drafts the nurture and promo posts; WoopSocial publishes the promo posts; capture/delivery/nurture run in external tools; metrics from those + GA4, never fabricated; no dark patterns. Distinct from link-in-bio-and-traffic / social-selling-and-dm (the capture paths) and email-and-newsletter (the owned channel).

The LinkedIn company-page (LINKEDIN_PAGES) growth strategy skill -- a separate platform from personal LINKEDIN. Use when someone wants to grow a company/business page, fix low page reach ("our LinkedIn page gets no engagement"), set up employee advocacy, or plan company-page content. In 2026 pages get a tiny share of feed reach, so the page is a credibility hub + paid launchpad (Ads + Thought Leader Ads), NOT the reach engine -- the growth lever is employee advocacy (people, not logos). Uses the HUMAN framework. Reads brand-profile + goals-and-kpis first. The agent strategizes, designs the advocacy program, and drafts page posts + advocacy content; WoopSocial publishes the page's own posts on a schedule; employees post from their OWN profiles (routes to linkedin-growth); first-hour engagement, Ads, and analytics stay human/native. No bait, pods, or bought followers; never fabricates metrics. Distinct from linkedin-growth (personal profile) and linkedin-post-writer (the post craft).

The list/roundup content type — design honestly-curated, scannable, AI-citable listicles ("7 ways to X", "best tools for Y") and expert / product / link roundups. Use when someone wants a listicle, a "best of" or "top N" list, a ranked recommendation list, an expert roundup, a product/affiliate roundup, or a curated resource list. Ranked "best-of" lists are among the most-cited formats in AI search. Uses the RANKS framework. Reads brand-profile + audience-research first. The agent designs the list and frames the cuts; for roundups it drafts the contributor ask; the human secures real contributor quotes/consent and verifies product facts; WoopSocial publishes the cuts. Feeds the format writers and ai-search-optimization + social-seo. NEVER fabricates items, quotes, or rankings, or pads to a number; discloses affiliate/own-product. Distinct from carousel-writer/thread-writer, educational-content-and-how-to, data-and-original-research, and competitor-analysis.

The live + realtime-format skill -- plan, promote, run, and repurpose livestreams and realtime moments (IG Live, TikTok LIVE, YouTube Live, LinkedIn Live, X, live shopping). Use when someone wants to plan a livestream, go live, run a live Q&A/AMA, do live shopping, or repurpose a live recording. Live is the "human premium," but the value is the event around it: promo before, engagement during, repurposing after. Uses the STAGE framework. Reads brand-profile + the live's goal first. The agent plans the live (platform + run-of-show), writes + schedules the pre-live promo, advises the live playbook (the human broadcasts natively), and plans the repurposing (recording -> clips). WoopSocial schedules the promo and publishes the repurposed clips; it does NOT broadcast, moderate in realtime, or run live shopping. Never fabricates viewer numbers. Distinct from community-management (native live moderation), campaign-and-launch-planning, and captions-and-clipping (the clip craft it routes to).

The Luma Dream Machine craft skill — generate cinematic AI video shots (Ray3: text-to-video, image-to-video, keyframes, character reference, Modify V2V, HDR) with draft-first economics and the right rights. Use when someone wants to generate video with Luma/Dream Machine/Ray3, animate a still into video, keep a character consistent across shots, restyle real footage, control credit burn, pick a Luma model or plan, or build a multi-shot AI brand film. Uses the DREAM framework. Reads ai-video + brand-profile + short-form-video-script first. The agent writes shot briefs and can drive the API where connected; the HUMAN judges every clip; WoopSocial publishes. Generations are shots not films (no native audio); Draft Mode first, HDR only for finals; verify tiers in-app. Never use unpermitted likeness, generate fake-event footage, or state credit rates as fact. Distinct from ai-video, veo-3/kling/runway, flux (the stills this animates), heygen/synthesia, and capcut.

The cultural-fluency + meme-craft skill -- participate in internet culture and meme formats as a brand without being cringe, tone-deaf, or legally exposed. Use when someone wants to make a meme, join a cultural moment, build a meme/humor pillar, or decide whether to jump on a format. Meme marketing done wrong is worse than none. Uses the VIBES framework. Reads brand-profile + the meme/moment first. Two hard gates: brand-fit (would it work without your logo?) and safety + IP (never tragedies/divisive/ appropriation/punching-down; original visuals only, no copyrighted characters or celebrity likeness). The agent advises fit/safety/IP and writes the copy/concept; the human/creator makes the asset and adds the final wit pass; WoopSocial publishes/schedules (reactive ones often post in the moment). Sitting a meme out is valid; never fabricates relevance or virality. Distinct from trend-jacking, image-prompt/design-and-templates, community-management, and ai-music-and-sound.

Use to write great prompts for Nano Banana (Google's Gemini image model: Nano Banana Pro = Gemini 3 Pro Image) to generate or edit images for social media — the image-prompt-craft mini-skill. Run when the user wants a nano-banana / Gemini image prompt, an AI image for a post (quote graphic, carousel slide, thumbnail, infographic, product shot, ad creative), or conversational image editing. Reads brand-profile for brand colours/style. Strengths: best-in-class legible in-image text (route typography/layout-led design to ideogram), multi-image consistency, conversational editing, and Google's photoreal lane (Imagen deprecated); surreal art stays Midjourney's. Teaches prompt anatomy, the text-first approach, reference-image consistency, and per-platform aspect ratios. Honest: SynthID watermark + AI disclosure; never real identifiable people or copyrighted characters/logos; verify spelling/data. The API/connection and WoopSocial upload flow live in tools/integrations/nano-banana.md.

The OpusClip craft skill — turn long video (podcasts, webinars, interviews, streams) into publishable short clips with AI candidate-finding, honest triage, and a human-reviewed pipeline. Use when someone wants to use OpusClip, turn a podcast/webinar/VOD into shorts, understand the Virality Score, pick a plan, pull a moment from a long recording (ClipAnything moment search), or automate a clipping pipeline. Uses the CLIPS framework. Reads captions-and-clipping + the source skill + brand-profile first. The agent plans the pipeline, credit math, and QA; the HUMAN reviews every clip and approves; WoopSocial publishes the finished exports (it does not clip or edit video). Integrity spine: the Virality Score is a PREDICTION for triage, never truth; 1 credit = 1 SOURCE minute; no unreviewed auto-post pipelines; no out-of-context clips. Distinct from captions-and-clipping (general craft), descript (long-form edit), capcut (short-form polish), and the platform publishing skills.