Run any Skill in Manus with one click

instagram-seo

Stars3

Forks1

UpdatedJuly 18, 2026 at 10:36

The Instagram SEO / keyword-search skill -- IG-specific search depth, distinct from the cross-cutting social-seo. Use when someone wants an Instagram post/Reel to rank in search, needs IG keyword research, or wants a searchable caption/profile. Instagram shifted from hashtag-based discovery to keyword-based search (hashtags deprioritized to 3-5 topic labels). Search runs semantic analysis -> metadata matching -> visual recognition (checks alt text + visual MATCH the caption). Uses the MATCH framework. Reads brand-profile + the post's topic first. The agent researches the keyword cluster (never fabricates volume), writes the search-first caption (primary keyword first, no stuffing), specs on-screen text + spoken keyword, and advises profile fields/alt text. WoopSocial publishes the caption; profile fields, alt text, and IG Search/Insights stay native. No keyword stuffing; caption must match the visual. Distinct from social-seo, pinterest-seo, and hashtag-strategy.

Installation

Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.

Run Skill in Manus

Source

social-media-skills

social-media-skills/skills

View GitHub Repository View Creator Repositories

Download

Run Skill in Manus

Related occupationsSOC

Based on SOC occupation classification

Market Research Analysts and Marketing SpecialistsBusiness and Financial Operations Occupations·SOC 13-1161

File Explorer

6 files

SKILL.md

readonly

name	instagram-seo
description	The Instagram SEO / keyword-search skill -- IG-specific search depth, distinct from the cross-cutting social-seo. Use when someone wants an Instagram post/Reel to rank in search, needs IG keyword research, or wants a searchable caption/profile. Instagram shifted from hashtag-based discovery to keyword-based search (hashtags deprioritized to 3-5 topic labels). Search runs semantic analysis -> metadata matching -> visual recognition (checks alt text + visual MATCH the caption). Uses the MATCH framework. Reads brand-profile + the post's topic first. The agent researches the keyword cluster (never fabricates volume), writes the search-first caption (primary keyword first, no stuffing), specs on-screen text + spoken keyword, and advises profile fields/alt text. WoopSocial publishes the caption; profile fields, alt text, and IG Search/Insights stay native. No keyword stuffing; caption must match the visual. Distinct from social-seo, pinterest-seo, and hashtag-strategy.
version	1.0.0

instagram-seo

The IG keyword-search layer — research the queries and write the keyworded caption (and advise the profile labels + visual signals) that make a post rank in Instagram search. The agent researches + writes the search-first caption + specs the on-screen/spoken keyword + advises the profile/alt text; WoopSocial publishes the caption; the Name field, handle, bio, alt text, category, and auto-captions are native/ advised, and on-screen text/audio come from other tools/the creator.

The POV: Instagram is a keyword search engine — keywords replaced hashtags

Since late 2024 (official in 2026), IG shifted from hashtag-based discovery to keyword-based search — hashtags are deprioritized to 3–5 topic labels, and a large and growing share of discovery/new followers now starts from search (verify-quarterly; never quote a precise share). It's a closed system (no external crawl/backlinks) but Google + Bing index IG captions. Search runs semantic analysis → metadata matching (Name field/bio/caption keyword cluster) → visual recognition (Computer Vision checks the alt text + visual match the caption — a mismatch lowers ranking). WoopSocial publishes the caption; the profile labels, alt text, on-screen text, audio, and settings are native/ advised/other-tools. Pairs with caption-writer (the keyword goes in the searchable caption).

Read these first

brand-profile — niche/voice.
the post topic/destination.

The framework: MATCH

(Depth: references/the-match-framework.md.)

M — Mine the real queries: scan top Reels' captions/on-screen text + competitor Name fields + Google "People Also Ask"; build a 3–5 keyword cluster. Method only; never fabricate volume.
A — Anchor the caption to search: lead the first sentence / ~125 chars with the primary keyword (natural long-tail); weave the cluster; 3–5 hashtag labels — the publishable surface (content.text).
T — Tag the profile labels: Name field ("Name | Niche"), keyworded handle, indexable bio (niche/offer/ location/CTA). Profile-level — native/advised.
C — Confirm the visual matches: alt text + on-screen text + first-3-sec spoken keyword reinforce and match the caption (Computer Vision); auto-captions on; remove other-platform watermarks. On-screen → image/video tool; script → reels-script; alt text → native.
H — Harvest over time across search + Explore: search = keyword-driven, Explore = behaviour-driven; optimize for saves/shares/watch-time; compounds over 90–120 days; no stuffing / irrelevant tags.

The reality (verify-quarterly)

Keyword-based since late 2024 (official 2026); hashtags 3–5 labels; a growing share of discovery from search; closed system but Google/Bing index captions; 3-step search (semantic → metadata cluster → Computer Vision alt-text/ visual match); surfaces (Name field high weight, handle, indexable bio, search-first captions [primary keyword first sentence/125 chars, 150–300 words], alt text [must match], on-screen text transcribed, audio transcribed [first-3-sec keyword], auto-captions lift watch time + are indexed, category/location, 3–5 cluster); search vs Explore; engagement (saves/shares/watch-time/replays > likes; completion); Reels deprioritized (watermarks/ low-res); the Raw Content Revolution (human-made, retention/sends); research method + slow-burn timeline (2–4 wk / 30–60 day / 90–120 day): references/instagram-seo-2026-reality.md. The research method, the surface map (publishable vs native vs other-tools), the caption template, the must-match checklist, the publish block + worked examples: references/keyword-research-and-surfaces.md.

Honest scope (never violate)

The agent researches keywords (advises the method, never fabricates volume), writes the search-first caption (content.text, primary keyword first, no stuffing, 3–5 hashtag labels), specs the on-screen text + first-3-sec spoken keyword, and advises Name field/handle/bio/alt text/category.
WoopSocial publishes the IG post's caption (POST/REEL/STORY via content.text).
WoopSocial does NOT: set Name field/handle/bio (profile — native), alt text (native/at-post), category/location (native), toggle auto-captions (native), read IG Search/Insights (native), render the on-screen text (image/video tool), or record the spoken audio (creator/reels-script).
No keyword stuffing (suppressed); no irrelevant hashtags (hurt credibility); the caption must MATCH the visual (Computer Vision — no misleading); remove other-platform watermarks; never fabricate volume or rankings. (Scope, distinctions + connections: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

instagram-seo (this) = IG-specific keyword search (Name field, closed-system + Google-indexed, Computer Vision caption-visual match, first-3-sec spoken keyword) · social-seo = the cross-cutting framework · pinterest-seo = Pinterest (boards/Trends/Rich Pins, an open web-indexed system) · hashtag-strategy = deprioritized to 3–5 (they pair: tags label, keywords discover) · caption-writer = the craft (pairs) · reels-script = the Reel script.

Where this connects

Reads first: brand-profile + the post topic. Pairs with: caption-writer (the caption), hashtag-strategy (the 3–5 labels), reels-script (the first-3-sec spoken keyword), ideogram/the video tools (the on-screen text overlay). Routes to/from: instagram-growth (the strategy), social-seo/ ai-search-optimization (the cross-platform + AI search picture), content-recycling (re-cut a winning Reel into a keyworded carousel). Publishes via: scheduling-and-queue → WoopSocial (the caption; POST/REEL/ STORY) + platform-specs-and-validation. Measures with: native IG Insights + analytics-and-reporting (profile visits from search, saves, non-follower reach). Profile, alt text, settings + IG Search stay native.

Definition of done

Real queries mined via top-Reel scans + competitor Name fields + Google "People Also Ask" into a 3–5 keyword cluster (method advised, no fabricated volume); a search-first caption with the primary keyword in the first sentence (natural long-tail, no stuffing, 3–5 hashtag labels) written as the publishable surface; the Name field ("Name | Niche"), handle, bio, and alt text advised; the on-screen text + first-3-sec spoken keyword specced (to reels-script + an image/video tool) and confirmed to MATCH the caption with auto-captions on and no watermark; the caption published via WoopSocial while profile/alt-text/category/auto-captions/IG-Search stay native; no keyword stuffing, no irrelevant tags, no caption-visual mismatch, nothing fabricated; correctly distinguished from social-seo and pinterest-seo and paired with caption-writer.

More from this repository

same repository

ai-image-editing

social-media-skills/skills

The AI image-editing router — inpainting/object removal, background removal, upscaling, outpainting, old-photo restoration, and retouch, routed task-first to the right engine. Use when someone wants to remove an object/person from a photo, cut out backgrounds, upscale an image, extend an image to new aspect ratios, restore an old photo, fix a generated image, or asks which editing tool to use. Uses the TOUCH framework. Reads brand-profile + design-and-templates first. The agent names the task, routes to the right engine, writes the spec, and can call APIs where connected; the HUMAN judges every result at 100%; WoopSocial publishes. Honesty spine: an edited real photo is an edited claim — creative upscalers hallucinate detail (never on products/documents), no defect concealment, body-retouch disclosure honored, no watermark/provenance stripping. Distinct from image-prompt/flux/nano-banana (generation), canva (the design workflow), and before-after-and-transformation (the claim rules).

2026-07-183

ai-music-and-sound

social-media-skills/skills

The AI music + sound-design skill for social -- original/licensed audio beds and sound design for Reels/TikToks/Shorts/videos. Use when someone needs background music, a track, or sound effects for a social video, asks which AI music tool is safe to use, or asks "can I use this trending sound/song on my brand video?". The real brief is "audio that won't get muted, claimed, or sued," so it picks the safest licensed source and never uses copyrighted or trending music without a license. Uses the SCORE framework. Reads brand-profile + the video it scores first. The agent briefs the music + sound design, picks the safest licensed source (ElevenLabs Music/SFX or stock libraries over Suno/Udio; paid tier for commercial rights), and advises licensing/Content-ID/disclosure. The tool generates/licenses the audio; the creator bakes it in; WoopSocial publishes the video and does NOT generate music. Pure AI music may not be copyrightable; never "100% legally safe." Pairs with ai-voiceover.

2026-07-183

ai-search-optimization

social-media-skills/skills

Use to get a brand and its content CITED and RECOMMENDED by AI answer engines — the GEO (Generative Engine Optimization) / AI-search-visibility skill. Run when the user says "GEO," "get cited by ChatGPT/Perplexity/Google AI," "ChatGPT SEO," "LLM SEO / LLMO," "AI Overviews," "answer engine optimization (AEO)," "will AI recommend my brand," or wants to show up in AI-generated answers, not just the feed or Google links. Reads brand-profile and audience first. AI engines retrieve + fan-out and cite community/social sources heavily (Reddit, YouTube, Wikipedia); platforms disagree; earned media beats product pages; extractable, fresh content drives citation. Covers the four GEO levers (retrievable, earned mentions, extractable content, entity clarity), authentic social plays, and the manual prompt-audit method. Refuses astroturfing; never fabricates "share of voice." Sibling of social-seo (platform + Google search). Judges via the audit + GEO tools + AI referral traffic.

2026-07-183

before-after-and-transformation

social-media-skills/skills

The transformation / before-after content format — structure a credible, honest, satisfying transformation (fitness, beauty, business results, skill progress, makeovers, client glow-ups, product before/after). Use when someone wants a before/after, a transformation post, a client-results reveal, a progress/journey story, or a makeover. Most powerful format AND most abused/distrusted — honesty is the edge; FTC enforcement is live. Uses the SHIFT framework. Reads brand-profile + social-proof-and-testimonials (consent + FTC substantiation) + short-form-video-script first. Agent structures + specs; human/tool produces the real media; WoopSocial publishes. Never stages/exaggerates the before, hides aids, cherry-picks, or fabricates a result; "results not typical" alone is insufficient — disclose the actual typical result; consent + YMYL required. Distinct from social-proof-and-testimonials, short-form-video- script, infographic-and-data-viz, and storytelling-and-narrative.

2026-07-183

behind-the-scenes-and-founder

social-media-skills/skills

The transparency content type — turn what's actually happening inside the business into founder/personal-brand content that builds trust: build-in-public updates, founder story, how-it's-made content, team culture, and honest struggle posts. Use when someone wants behind the scenes, build in public, founder content, a personal brand post, or a day in the life. People follow people — founder-voice content out-performs brand-page content because it's specific and true. Uses the REVEAL framework. Reads brand-profile + voice-builder first. The agent finds the real moment, sharpens specifics + stakes, checks the transparency tier (share vs never: customer data, team conflicts, legal), and frames it in founder-voice; the human owns the reveal permanently; WoopSocial publishes. Never fabricates a struggle, performs vulnerability for reach, or exposes customer/team/legal matters. Distinct from contrarian-and-opinion, storytelling-and-narrative, social-proof, and the format writers.

2026-07-183

campaign-and-launch-planning

social-media-skills/skills

Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel. Use when someone wants to plan a launch, product drop, campaign, big announcement, waitlist/pre-launch push, or coordinated multi-platform moment. Plans a time-boxed campaign as ONE story across three phases (tease -> launch -> sustain) toward a single goal, and schedules the coordinated social posts via WoopSocial. Uses the STORY framework. Reads brand-profile + goals-and-kpis first. WoopSocial schedules + publishes the social posts on the timeline; the waitlist/hub, email sequence, checkout, paid ads, press/creator outreach, and livestream are external/native, and conversion/ROI come from native analytics + the store (never fabricated). Urgency must be credible (no fake countdowns/scarcity). Distinct from content-calendar (the ongoing always-on cadence) and goals-and-kpis (the targets a campaign serves).

2026-07-183

name	instagram-seo
description	The Instagram SEO / keyword-search skill -- IG-specific search depth, distinct from the cross-cutting social-seo. Use when someone wants an Instagram post/Reel to rank in search, needs IG keyword research, or wants a searchable caption/profile. Instagram shifted from hashtag-based discovery to keyword-based search (hashtags deprioritized to 3-5 topic labels). Search runs semantic analysis -> metadata matching -> visual recognition (checks alt text + visual MATCH the caption). Uses the MATCH framework. Reads brand-profile + the post's topic first. The agent researches the keyword cluster (never fabricates volume), writes the search-first caption (primary keyword first, no stuffing), specs on-screen text + spoken keyword, and advises profile fields/alt text. WoopSocial publishes the caption; profile fields, alt text, and IG Search/Insights stay native. No keyword stuffing; caption must match the visual. Distinct from social-seo, pinterest-seo, and hashtag-strategy.
version	1.0.0

instagram-seo

The POV: Instagram is a keyword search engine — keywords replaced hashtags

Read these first

brand-profile — niche/voice.
the post topic/destination.

The framework: MATCH

(Depth: references/the-match-framework.md.)

M — Mine the real queries: scan top Reels' captions/on-screen text + competitor Name fields + Google "People Also Ask"; build a 3–5 keyword cluster. Method only; never fabricate volume.
A — Anchor the caption to search: lead the first sentence / ~125 chars with the primary keyword (natural long-tail); weave the cluster; 3–5 hashtag labels — the publishable surface (content.text).
T — Tag the profile labels: Name field ("Name | Niche"), keyworded handle, indexable bio (niche/offer/ location/CTA). Profile-level — native/advised.
C — Confirm the visual matches: alt text + on-screen text + first-3-sec spoken keyword reinforce and match the caption (Computer Vision); auto-captions on; remove other-platform watermarks. On-screen → image/video tool; script → reels-script; alt text → native.
H — Harvest over time across search + Explore: search = keyword-driven, Explore = behaviour-driven; optimize for saves/shares/watch-time; compounds over 90–120 days; no stuffing / irrelevant tags.

The reality (verify-quarterly)

Honest scope (never violate)

The agent researches keywords (advises the method, never fabricates volume), writes the search-first caption (content.text, primary keyword first, no stuffing, 3–5 hashtag labels), specs the on-screen text + first-3-sec spoken keyword, and advises Name field/handle/bio/alt text/category.
WoopSocial publishes the IG post's caption (POST/REEL/STORY via content.text).
WoopSocial does NOT: set Name field/handle/bio (profile — native), alt text (native/at-post), category/location (native), toggle auto-captions (native), read IG Search/Insights (native), render the on-screen text (image/video tool), or record the spoken audio (creator/reels-script).
No keyword stuffing (suppressed); no irrelevant hashtags (hurt credibility); the caption must MATCH the visual (Computer Vision — no misleading); remove other-platform watermarks; never fabricate volume or rankings. (Scope, distinctions + connections: references/scope-and-connections.md.)