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running-marketing-campaigns Plans, creates, and optimizes digital marketing campaigns including content strategy, social media, email marketing, SEO, and AI visibility (GEO). Generates UTM parameters and tracking URLs. Helps develop go-to-market strategies, campaign messaging, content calendars, and performance measurement frameworks. Use when asked to "create a marketing campaign", "plan content strategy", "build email sequences", "set up UTM tracking", "analyze marketing metrics", "launch a product", "optimize for SEO", "improve AI visibility", "optimize for voice search", "set up IndexNow", "check accessibility for SEO", or "create social media previews". Supports both marketing beginners and experienced marketers needing templates.
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name running-marketing-campaigns description Plans, creates, and optimizes digital marketing campaigns including content strategy, social media, email marketing, SEO, and AI visibility (GEO). Generates UTM parameters and tracking URLs. Helps develop go-to-market strategies, campaign messaging, content calendars, and performance measurement frameworks. Use when asked to "create a marketing campaign", "plan content strategy", "build email sequences", "set up UTM tracking", "analyze marketing metrics", "launch a product", "optimize for SEO", "improve AI visibility", "optimize for voice search", "set up IndexNow", "check accessibility for SEO", or "create social media previews". Supports both marketing beginners and experienced marketers needing templates.
license MIT metadata {"version":"1.3.0","domains":["content","social","email","analytics","gtm","brand","seo","geo","voice-search","accessibility"],"author":"Claude Skills"}
Marketing Campaign Execution
Plan, execute, and measure digital marketing campaigns across content, social, email, and analytics.
Contents
Quick Start
Generate UTM Parameters Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)
Format: lowercase, hyphens, no spaces
Input: "Spring Sale 2025" → Output: "spring-sale-2025"
Input: "Q1 Launch Campaign" → Output: "q1-launch-campaign"
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch
Create Email Sequence
Welcome (immediate): Set expectations, deliver promised value
Value (day 2-3): Best content or quick win
Engagement (day 5-7): Encourage reply or action
Offer (day 10): Clear CTA with incentive
Plan Content Calendar Essential fields: Title, Target keyword, Funnel stage (TOFU/MOFU/BOFU), Format, Owner, Publish date, Distribution channels.
Check Campaign Performance Primary metrics by channel:
Email: Open rate (43% avg), CTR (2% avg), Conversion rate
Social: Engagement rate, Reach, Click-through
Paid: ROAS, CPA, CTR
Content: Traffic, Time on page, Conversions
Domain Reference Guide Need Reference When to Load Plan content strategy content-strategy.md Topic clusters, calendars, funnel mapping, repurposing Execute social media social-media.md Platform tactics, posting times, engagement benchmarks Build email campaigns email-marketing.md Sequences, subject lines, segmentation, deliverability Track campaigns utm-tracking.md UTM formatting, naming conventions, GA4 alignment Measure performance analytics-measurement.md KPIs, GA4 setup, attribution, ROI calculations Launch products gtm-tools.md GTM frameworks, positioning, tool selection Define brand voice brand-guidelines.md Voice dimensions, tone, messaging framework, terminology Optimize for search seo-optimization.md Technical SEO, on-page, content SEO, link building, E-E-A-T Optimize for AI geo-optimization.md GEO, LLMO, AEO, AI Overviews, chatbot visibility
Scripts Python utilities for campaign automation:
Script Purpose Usage utm_tools.py UTM generation, validation, batch processing, QR codes python utm_tools.py generate --source facebook --medium paid-social --campaign q1-launchbrand_checker.py Brand voice compliance, readability scoring, banned words python brand_checker.py check --file copy.txt
Script Quick Reference Generate and validate UTMs:
python scripts/utm_tools.py generate -s facebook -m paid-social -c spring-2025
python scripts/utm_tools.py build -u https://example.com -s email -m newsletter -c q1-launch
python scripts/utm_tools.py validate -u "https://example.com?utm_source=email&utm_medium=cpc"
python scripts/utm_tools.py batch -f campaigns.csv -u https://example.com -o tracking.csv
python scripts/utm_tools.py ga4-check -s facebook -m paid-social
python scripts/brand_checker.py check --file marketing_copy.txt
python scripts/brand_checker.py readability --text "Your marketing copy here"
python scripts/brand_checker.py banned --file email_draft.txt
python scripts/brand_checker.py full-audit --file campaign.txt --output report.json
Workflow Decision Tree Creating or planning content?
├─ Yes → content-strategy.md
│ • Topic clusters, pillar pages
│ • Content calendars (annual/quarterly/weekly)
│ • TOFU/MOFU/BOFU mapping
│ • Repurposing workflows
└─ No ↓
Platform-specific social guidance?
├─ Yes → social-media.md
│ • Instagram, LinkedIn, TikTok, X, Facebook
│ • Posting cadence and timing
│ • Algorithm priorities
│ • Engagement benchmarks
└─ No ↓
Email campaigns or sequences?
├─ Yes → email-marketing.md
│ • Welcome, drip, re-engagement sequences
│ • Subject line optimization
│ • Segmentation strategies
│ • Deliverability requirements
└─ No ↓
UTM parameters or tracking URLs?
├─ Yes → utm-tracking.md + scripts/utm_tools.py
│ • Parameter formatting rules
│ • Naming conventions
│ • GA4 channel alignment
│ • Dynamic parameters for ads
│ • Batch URL generation
└─ No ↓
Analytics, metrics, or reporting?
├─ Yes → analytics-measurement.md
│ • KPIs by channel
│ • GA4 configuration checklist
│ • Attribution models
│ • ROI formulas
└─ No ↓
Product launch or go-to-market?
├─ Yes → gtm-tools.md
│ • SOSTAC, RACE, AARRR frameworks
│ • Launch campaign structure
│ • Positioning methodology
│ • Marketing tool selection
└─ No ↓
Brand voice, tone, or messaging?
├─ Yes → brand-guidelines.md + scripts/brand_checker.py
│ • Voice dimension matrix
│ • This-but-not-that chart
│ • Messaging framework
│ • Terminology standards
│ • Compliance checking
└─ No ↓
SEO or search engine optimization?
├─ Yes → seo-optimization.md
│ • Technical SEO (crawling, indexing, speed)
│ • On-page SEO (titles, headers, content)
│ • Content SEO (E-E-A-T, topic clusters)
│ • Link building strategies
│ • Core Web Vitals
└─ No ↓
AI visibility, GEO, or chatbot optimization?
├─ Yes → geo-optimization.md
│ • Generative Engine Optimization (GEO)
│ • LLMO (Large Language Model Optimization)
│ • AEO (Answer Engine Optimization)
│ • ChatGPT, Perplexity, AI Overviews visibility
│ • Content structure for AI citation
└─ No → Clarify the specific marketing need
Multi-Domain Loading Order For requests spanning multiple domains, load references in priority order:
Request Type Primary Secondary Supporting Product launch gtm-tools.md brand-guidelines.md, content-strategy.md email-marketing.md, social-media.md Campaign tracking utm-tracking.md analytics-measurement.md — Quarterly plan content-strategy.md social-media.md, email-marketing.md analytics-measurement.md Performance optimization analytics-measurement.md (channel-specific) — Brand voice brand-guidelines.md brand_checker.py — Search rankings seo-optimization.md content-strategy.md analytics-measurement.md AI visibility geo-optimization.md seo-optimization.md content-strategy.md Full strategy seo-optimization.md, geo-optimization.md content-strategy.md, social-media.md email-marketing.md, analytics-measurement.md
Campaign Validation Checklist Before launching any campaign, verify:
Strategy
Tracking
Content
Technical
Persona Adaptation Beginner signals: Asks "what is," "how do I," "why should I," unfamiliar terminology, requests explanations.
→ Provide concept context before tactics. Explain frameworks. Offer templates.
Experienced signals: Uses correct terminology, asks for benchmarks, requests templates, mentions specific tools.
→ Skip fundamentals. Provide benchmarks, templates, advanced tactics directly.
Boundaries
Campaign strategy and planning
Content calendars and topic clusters
Social media tactics and scheduling guidance
Email sequences and copy frameworks
UTM parameter generation and governance
Marketing analytics and KPI frameworks
Go-to-market planning and positioning
Marketing tool recommendations
Brand voice and messaging frameworks
Copy compliance checking
SEO optimization (technical, on-page, content, E-E-A-T)
GEO/AI visibility optimization (ChatGPT, Perplexity, AI Overviews)
Out of scope (suggest alternatives):
Paid ad campaign management (bid strategies, audience targeting)
CRM workflow implementation
Website design/development
Brand identity design (logos, colors, visual design)
PR and media relations
General copywriting (not campaign-specific)
Clarify before proceeding:
"Help with marketing" → Which domain?
"Improve my ads" → Creative/copy (in scope) or campaign management (out of scope)?
"Analytics setup" → Marketing analytics or general web analytics?
"Brand guidelines" → Voice/messaging (in scope) or visual identity (out of scope)?
