content-calendar-codex

name	content-calendar-codex
description	Creates monthly social media content calendars for SMB clients in Codex. Use when planning a month of posts, selecting content pillars, platform mix, formats, hooks, objectives, and visual directions saved to context/content-calendar.md.

Content Calendar For Codex

Build a monthly content plan from context/brand-style.md, goals, events, and recent performance.

Inputs

Read if present:

• context/brand-style.md
• context/best-performers.md
• context/upcoming-events.md
• context/compliance-rules.md
• Existing context/content-calendar.md

Ask for missing essentials: month, platforms, posting frequency, goals, offers, launches, events, and constraints.

Planning Rules

Balance:

• Education
• Proof and trust
• Behind the scenes
• Product/service spotlight
• Community and conversation
• Offer or conversion
• Founder/point-of-view content

Do not overfill the calendar with direct selling. Match platform-native behavior.

Use prior performance if available:

• Repeat proven pillars and formats from context/best-performers.md.
• Reduce formats that consistently underperformed.
• Turn high-save educational posts into carousels or short videos.
• Turn high-comment opinion posts into Threads, X, or LinkedIn prompts.

Recommended default mix for SMBs unless brand context suggests otherwise:

• 35% education/useful advice
• 20% proof, case studies, testimonials, or results
• 15% product/service spotlight
• 15% behind the scenes or founder POV
• 10% community/conversation
• 5% direct offer

Output

Save context/content-calendar.md:

# Content Calendar - [Month]

## Strategy
Goals:
Platforms:
Posting cadence:
Pillar mix:
Campaigns/events:

## Calendar
| Date | Platform | Pillar | Format | Topic | Angle | Objective | Caption brief | Visual direction | CTA | Status |
|---|---|---|---|---|---|---|---|---|---|---|

End with approval questions: what to keep, cut, move, or add.

Do not write full captions in the calendar. Write a useful caption brief and visual direction so the specialist skills have clean inputs.