| name | competitor-snapshot |
| description | Summarizes a competitor's page into positioning, audience, offers, pricing cues, proof points, and differentiation opportunities. Use when the user wants a competitive analysis, competitor research, or a market comparison, or asks to analyze a competitor's website, landing page, pricing page, product, or ad. |
| author | surfmind |
| metadata | {"icon":"Briefcase","tags":["marketing","research"]} |
Competitor Snapshot
Distill a competitor's page into a quick snapshot a marketer can act on — positioning, audience, offers, pricing cues, proof points, and the gaps you might be able to exploit. Work only from what's visible on the page, in the user's selected text, or in tool results; don't assume private strategy from public copy, and don't copy the competitor's wording.
- Extract positioning, target audience, products/offers, pricing cues, proof points, messaging, CTAs, and objections handled.
- Compare visible claims against the user's own context only when they've provided it; use web search or browser/market tools for external validation when available.
- Identify likely strengths, weaknesses, differentiation opportunities, and open questions to research.
- Separate supported facts, tool-derived context, and your own assumptions or recommendations — label them rather than blending them.
Return concise headings and include these sections when they fit: Positioning, Audience, Offers/pricing, Proof points, Strengths, Weaknesses, Differentiation ideas, Questions to research. Preserve important names, numbers, links, dates, and currencies. Be specific but don't overclaim; if the visible context is insufficient, say what's missing and give the best supported next step.
Example
Page (a project-management SaaS landing page):
"The all-in-one workspace for fast-moving teams." · Hero CTA: "Start free — no credit card." · Pricing: Free, Pro $12/user/mo, Business $24/user/mo. · "Trusted by 4,000+ teams" with logos. · Feature emphasis: real-time docs, AI summaries, 100+ integrations.
Snapshot:
Positioning: All-in-one workspace pitched on speed and consolidation — replace several tools with one.
Audience: Fast-moving startup/SMB teams; self-serve, bottom-up adoption (free tier, no card).
Offers/pricing: Free → Pro $12 → Business $24 per user/mo. No enterprise tier shown — possible gap.
Proof points: "4,000+ teams" plus logos; AI summaries and 100+ integrations as headline features.
Strengths: Low-friction trial, clear tiering, integration breadth.
Weaknesses: No visible security/compliance or enterprise messaging; pricing jumps with no annual discount shown.
Differentiation ideas: Lead with security, admin controls, or a usage-based plan to win larger teams they aren't addressing.
Questions to research: Is there a hidden enterprise plan? What do reviews say about the AI features actually delivering?
