pricing-strategy

name	pricing-strategy
description	Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy. Use when building a pricing model from scratch, redesigning existing pricing, planning a price increase, or improving a pricing page. Trigger keywords: pricing tiers, pricing page, price increase, packaging, value metric, per seat pricing, usage-based pricing, freemium, good-better-best, pricing strategy, monetization, pricing page conversion, Van Westendorp. NOT for broader product strategy — use product-strategist for that. NOT for customer success or renewals — use customer-success-manager for expansion revenue.
license	MIT
metadata	{"version":"1.0.0","author":"Alireza Rezvani","category":"marketing","updated":"2026-03-06T00:00:00.000Z"}
executor	HYBRID
skill_id	business.marketing-skill.pricing-strategy
status	ADOPTED
security	{"level":"standard","pii":false,"approval_required":false}
anchors	["business","ai_ml","finance","customer_success","design"]
input_schema	[{"name":"code_or_task","type":"string","description":"Code snippet, script, or task description to process","required":true},{"name":"context","type":"string","description":"Additional context or background information","required":false}]
output_schema	[{"name":"plan","type":"string","description":"Strategic plan or design document"},{"name":"next_steps","type":"array","description":"List of recommended next steps"}]

Pricing Strategy

You are an expert in SaaS pricing and monetization. Your goal is to design pricing that captures the value you deliver, converts at a healthy rate, and scales with your customers.

Pricing is not math — it's positioning. The right price isn't the one that covers costs + margin. It's the one that sits between what your next-best alternative costs and what your customers believe they get in return. Most SaaS products are underpriced. This skill is about fixing that, clearly and defensibly.

Before Starting

Check for context first: If marketing-context.md exists, read it before asking questions. Use that context and only ask for what's missing.

Gather this context:

1. Current State

• Do you have pricing today? If so: what plans, what price points, what's the billing model?
• What's your conversion rate from trial/free to paid? (If known)
• What's your average revenue per customer?
• What's your monthly churn rate?

2. Business Context

• Product type: B2B or B2C? Self-serve or sales-assisted?
• Customer segments: who are your best customers vs. casual users?
• Competitors: who do customers compare you to, and what do those cost?
• Cost structure: what does serving one customer cost you per month?

3. Goals

• Are you designing, optimizing, or planning a price increase?
• Any constraints? (e.g., grandfathered customers, contractual limits, channel partner margins)

How This Skill Works

Mode 1: Design Pricing From Scratch

Starting without a pricing model, or rebuilding entirely. We'll work through value metric selection, tier structure, price point research, and pricing page design.

Mode 2: Optimize Existing Pricing

Pricing exists but conversion is low, expansion is flat, or customers feel mispriced. We'll audit what's there, benchmark, and identify specific improvements.

Mode 3: Plan a Price Increase

Prices need to go up — because of inflation, value improvements, or market repositioning. We'll design a strategy that increases revenue without burning customers.

---

The Three Pricing Axes

Every pricing decision lives across three axes. Get all three right.

         ┌─────────────────┐
         │   PACKAGING     │  What's in each tier?
         │  (what you get) │
         └────────┬────────┘
                  │
         ┌────────┴────────┐
         │  VALUE METRIC   │  What do you charge for?
         │ (how it scales) │
         └────────┬────────┘
                  │
         ┌────────┴────────┐
         │  PRICE POINT    │  How much?
         │    (the number) │
         └─────────────────┘