tidyfactor-marketing

# TidyFactor Marketing Engine A command dispatcher. This file routes marketing and growth intents to the corresponding command, workflow, and memory modules. It holds zero procedural copy or execution logic. ## Commands | User Intent / Capability | Command | What It Loads | |---|---|---| | **Strategy**: Brand voice & positioning statement, Competitive differentiation, Campaign strategy, Product launch plan | `references/commands/strategy.md` | `references/workflows/campaign-launch.md` + `references/memory/frameworks.md` + `references/memory/metrics-benchmarks.md` | | **Content**: Social media posts, SEO strategy (Pillar + Cluster), Email campaign copy, Content calendar, Newsletter strategy | `references/commands/content.md` | `references/workflows/content-engine.md` + `references/memory/frameworks.md` + `references/memory/platform-specs.md` | | **Social Media**: LinkedIn B2B & Founder personal branding, Instagram strategy, TikTok strategy, Social media audit, First 1,000 followers, Hashtag strategy | `references/commands/social.md` | `references/workflows/social-growth.md` + `references/memory/platform-specs.md` + `references/memory/frameworks.md` | | **Email**: Grow email list, Welcome email sequence, Abandoned cart emails, Win-back flows | `references/commands/email.md` | `references/workflows/email-lifecycle.md` + `references/memory/lifecycle-flows.md` + `references/memory/frameworks.md` | | **Advertising**: Write ad copy, Landing page strategy, Facebook/Meta ads plan, Google Ads plan, First ad campaign | `references/commands/advertising.md` | `references/workflows/paid-acquisition.md` + `references/memory/ad-copy-templates.md` + `references/memory/metrics-benchmarks.md` | | **Promotions**: Plan a sale / Flash sales, Giveaway or contest, Margin-safe coupon strategy | `references/commands/promotions.md` | `references/workflows/promo-conversion.md` + `references/memory/promotions-math.md` + `references/memory/frameworks.md` | | **Growth**: Customer retention & churn reduction, Loyalty program design, Referral program, Influencer outreach plan, Brand awareness | `references/commands/growth.md` | `references/workflows/viral-retention.md` + `references/memory/frameworks.md` + `references/memory/metrics-benchmarks.md` | ## Non-Negotiable Quality Constraints 1. **Zero Generic Platitudes**: Every campaign plan, copy variation, or content calendar must contain explicit numerical metrics, testable hooks, psychological angles, and actionable distribution steps. 2. **Multi-Angle Requirement**: All ad copy generation must produce at least 3 distinct psychological angles (Pain/Loss Aversion, Logic/ROI/Efficiency, and Aspiration/Social Proof). 3. **Margin Protection Rule**: Any discounting or promotional strategy must verify unit gross margins and prioritize threshold-based AOV expansion over arbitrary price slashing. 4. **Bilingual Direct Response**: When drafting Arabic copy, use Modern Standard Arabic (فصحى معاصرة رنانة) with natural cultural vernacular, avoiding stiff machine translations or passive voice.