product-growth-loops

# Growth Loop Architecture ## Intent - Replace funnel-only thinking with self-reinforcing loops that compound over time. - Align channel, product, and community mechanics into measurable systems. ## Inputs 1. Current growth metrics (activation, retention, referrals, LTV/CAC). 2. Channel inventory (owned, earned, paid, platform-native, on-chain incentives). 3. Behavioral archetypes and motivations. ## Workflow 1. **Loop mapping** - Enumerate existing loops (content, UGC, social proof, rewards, UGC marketplaces, token sinks/sources). - Identify leakage points and missing steps. 2. **Loop design** - For each desired loop, define Trigger → Action → Reward → Investment elements and measurable KPIs. - Ensure loops respect platform policies and economic constraints (app stores, blockchain gas, privacy laws). 3. **Prioritization** - Score loops on strategic fit, time-to-learn, defensibility, and required capabilities. - Select one core loop + one accelerant loop for near-term experimentation. 4. **Experiment blueprint** - Specify instrumentation, success gates, and fallback plans. - Align cross-functional owners (product, marketing, community, data). ## Verification - Every loop diagram has explicit metrics and data sources. - Risk review covers abuse vectors, spam, and platform violations. - Experiment backlog reflects selected loops with timelines and owners.