| name | skill-008-label-organizational-structure |
| description | Verify that campaigns, ad groups, keywords, and ads are properly labeled for segmentation, reporting, and automated rule targeting. |
| allowed-tools | Read, Grep, Glob |
Skill 008: Label and Organizational Structure Review
Purpose
Verify that campaigns, ad groups, keywords, and ads are properly labeled for segmentation, reporting, and automated rule targeting. Labels enable powerful automation and reporting but only if consistently applied.
Data Requirements
Data Source: Custom GAQL Required
Standard export may not include label details. Custom GAQL required for label inventory and application.
GAQL Query (label inventory):
SELECT
label.id,
label.name,
label.status
FROM label
WHERE label.status = 'ENABLED'
GAQL Query (campaign labels):
SELECT
campaign.id,
campaign.name,
campaign.labels
FROM campaign
WHERE campaign.status != 'REMOVED'
Run via /google-ads:get-custom with query names label_inventory and campaign_labels.
Analysis Steps
- Inventory all labels: List all account labels; categorize by purpose (Performance tier, Product, Region, Test, Status)
- Check label coverage: Calculate % of campaigns and ad groups with labels applied
- Assess consistency: Check for duplicates ("Priority" vs "priority"), orphaned labels (not applied anywhere)
- Evaluate taxonomy: Are labels organized by clear categories? Do they support reporting and automation?
- Identify gaps: High-spend entities without labels, new campaigns not labeled
Thresholds
| Condition | Severity |
|---|
| No labeling system in place (0 labels) | Critical |
| Duplicate/similar labels exist | Warning |
| Campaign label coverage < 50% | Warning |
| Orphaned labels exist | Info |
| Ad group label coverage < 30% | Info |
Output
Use Short format by default. Use Detailed if user requests comprehensive analysis.
Short:
## Label Structure Audit
**Account:** [Name] | **Labels:** [X] | **Campaign Coverage:** [Y]%
### Critical ([Count])
- **No labeling system**: 0 labels found → Implement label taxonomy
### Warnings ([Count])
- **Duplicate labels**: "[Label1]" and "[Label2]" → Consolidate
- **Low coverage**: [X] campaigns unlabeled → Apply appropriate labels
### Recommendations
1. Consolidate duplicate labels
2. Label remaining [X] campaigns
3. Delete [X] orphaned labels
Detailed adds:
- What Was Checked (label inventory, coverage analysis, naming patterns)
- Label inventory table (Label, Purpose, Usage Count)
- Coverage breakdown by entity type
- Recommended label taxonomy structure
