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Audit RSAs for Ad Strength ratings and identify improvements needed to reach Good or Excellent.
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Based on SOC occupation classification
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Segment and analyze Search Partners performance separately from Google Search.
Check whether Search campaigns have inadvertently opted into the Google Display Network.
| name | skill-027-ad-strength-improvement |
| description | Audit RSAs for Ad Strength ratings and identify improvements needed to reach Good or Excellent. |
| allowed-tools | Read, Grep, Glob |
Ad Strength is Google's assessment of RSA quality based on relevance, quantity, and diversity of assets. RSAs rated Average or Poor receive fewer impressions and miss optimization opportunities. Improving to Good or Excellent can increase impressions by 5-15%.
Data Source: Standard
Standard Data:
data/account/campaigns/*/*/ads.md - RSA ad strength, headlines, descriptionsReference GAQL:
SELECT
campaign.name,
ad_group.name,
ad_group_ad.ad.id,
ad_group_ad.ad_strength,
ad_group_ad.ad.responsive_search_ad.headlines,
ad_group_ad.ad.responsive_search_ad.descriptions,
ad_group_ad.status,
metrics.impressions,
metrics.clicks,
metrics.conversions
FROM ad_group_ad
WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'
AND ad_group_ad.status = 'ENABLED'
AND segments.date DURING LAST_30_DAYS
ORDER BY ad_group_ad.ad_strength ASC
Use /google-ads:get-custom for performance correlation analysis.
| Condition | Severity |
|---|---|
| Ad Strength = Poor | Critical |
| Ad Strength = Average | Warning |
| >50% of RSAs below Good | Critical |
| High-spend campaign with Poor Ad Strength | Critical |
Short (default):
## Ad Strength Audit
**Account:** [Name] | **RSAs:** [X] | **Below Good:** [Y]%
### Critical (Poor) ([Count])
- **[Campaign] / [Ad Group]**: Headlines [X]/15, Descriptions [Y]/4 -> Add [Z] headlines, [W] descriptions
### Warnings (Average) ([Count])
- **[Campaign] / [Ad Group]**: [Specific issue] -> [Fix]
### Distribution
| Ad Strength | Count | % |
|-------------|-------|---|
| Excellent | X | X% |
| Good | X | X% |
| Average | X | X% |
| Poor | X | X% |
### Recommendations
1. [Priority action with time estimate]
Detailed adds: