Menu
Check ad approval status and resolve disapproved or limited eligibility ads.
Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.
Based on SOC occupation classification
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Segment and analyze Search Partners performance separately from Google Search.
Check whether Search campaigns have inadvertently opted into the Google Display Network.
| name | skill-037-ad-disapproval-limited-eligibility |
| description | Check ad approval status and resolve disapproved or limited eligibility ads. |
| allowed-tools | Read, Grep, Glob |
Disapproved ads stop serving immediately, resulting in lost traffic and revenue. Limited eligibility ads serve in restricted contexts, reducing reach. Regular monitoring ensures maximum ad coverage and prevents revenue loss from undetected policy violations.
Data Source: Standard
Standard Data:
data/account/campaigns/*/*/ads.md - Ad approval status and policy issuesReference GAQL:
SELECT
campaign.name,
ad_group.name,
ad_group_ad.ad.id,
ad_group_ad.ad.type,
ad_group_ad.ad.responsive_search_ad.headlines,
ad_group_ad.ad.final_urls,
ad_group_ad.policy_summary.approval_status,
ad_group_ad.policy_summary.review_status,
ad_group_ad.policy_summary.policy_topic_entries,
ad_group_ad.status,
metrics.impressions
FROM ad_group_ad
WHERE ad_group_ad.status != 'REMOVED'
AND segments.date DURING LAST_30_DAYS
Use /google-ads:get-custom for detailed policy topic entries.
| Condition | Severity |
|---|---|
| Ad group with all ads disapproved | Critical |
| Any disapproved ad | Warning |
| >10% of ads disapproved | Critical |
| Ad under review > 7 days | Warning |
| Limited eligibility affecting reach | Info |
Short (default):
## Ad Approval Audit
**Account:** [Name] | **Ads:** [X] | **Disapproved:** [Y]
### Critical ([Count])
- **[Campaign] / [Ad Group]**: ALL ads disapproved (silenced) -> Fix immediately
- Ad [ID]: [Policy topic] -> [Specific fix]
### Warnings ([Count])
- **[Campaign] / [Ad Group]**: [X] disapproved
- [Policy topic]: "[ad copy causing issue]" -> [Fix]
### Status Summary
| Status | Count | % |
|--------|-------|---|
| Approved | X | X% |
| Disapproved | X | X% |
| Limited | X | X% |
| Under Review | X | X% |
### Recommendations
1. [Priority action]
Detailed adds: