WordPress REST API client — connect to a live WP site to publish/update posts & pages (draft→publish), upload media, manage categories/tags, write Yoast/RankMath SEO meta, and audit existing content. Use when pushing generated marketing content to WordPress…
Conversion Rate Optimization — landing pages, signup flows, popups, A/B tests. 25-point framework.
End-to-end SEO article production pipeline — from keyword strategy to published post. Standardizes a 6-stage flow (research/strategy → competitor analysis + outline → section-by-section writing → on-page optimization → media → internal-link + publish) into a…
Generate, iterate, and scale paid ad creative — headlines, descriptions, primary text, static concepts, hooks, and video scripts for Google, Meta, LinkedIn, TikTok, and X. Triggers on "ad copy variations", "generate headlines", "RSA headlines", "bulk ad…
Paid advertising strategy and operations — Google Ads, Meta, LinkedIn, TikTok, X. Campaign structure, audience targeting, bidding, budget pacing, kill/scale decisions, conversion tracking, and account audits. Triggers on "PPC", "paid media", "ROAS", "CPA",…
Marketing measurement methodology — tracking plans, event taxonomy and naming, funnel models, attribution models, UTM conventions, dashboards and reporting cadence, and reading the numbers. Use when the user says "set up tracking", "GA4", "conversion…
B2B cold outreach that gets replies — subject lines, opening lines, body copy, low-friction CTAs, personalization tiers, multi-touch follow-up sequences, and deliverability. Use for cold email, prospecting email, outbound email, SDR/sales-development email,…
Alternatives pages — singular "<Competitor> alternative" (you as the alternative) and plural "<Competitor> alternatives" (roundup). Covers why-people-switch framing, the criteria framework, honest competitor representation, migration sections, switcher social…