Use when you need to plan technical solutions that are scalable, secure, and maintainable.
Conversion Rate Optimization — landing pages, signup flows, popups, A/B tests. 25-point framework.
WordPress REST API client — connect to a live WP site to publish/update posts & pages (draft→publish), upload media, manage categories/tags, write Yoast/RankMath SEO meta, and audit existing content. Use when pushing generated marketing content to WordPress or auditing live WP articles. Auth via Application Passwords (env vars only). Consumer/client skill (not for building WP plugin endpoints).
WordPress MCP wrapper. Activate for WordPress content ops via an MCP server when available; else falls back to the wordpress-rest curl path. Manages posts, pages, media, taxonomies, SEO meta.
Multi-MCP marketing orchestrator. Activated by /mk:campaign and Phase 9 (Measure) of the marketing workflow. Coordinates across GA4, GSC, SendGrid/Resend, and ReviewWeb MCP wrappers for full-funnel campaign execution + measurement.
Google Analytics 4 MCP wrapper. Activate when user needs traffic reports, real-time data, attribution, or any GA4 metrics. Routes to MCP tools if available, else falls back to manual CSV export.
Google Search Console MCP wrapper. Activate for SEO analytics — search queries, indexing status, sitemaps, keyword rankings. Routes to MCP tools if available, else manual CSV export fallback.
Resend MCP wrapper. Activate for developer-first transactional email with React Email components. Routes to MCP tools if available, else generates React Email components for local rendering.