marketing-orchestrator

name	marketing-orchestrator
description	Multi-MCP marketing orchestrator. Activated by /mk:campaign and Phase 9 (Measure) of the marketing workflow. Coordinates across GA4, GSC, SendGrid/Resend, and ReviewWeb MCP wrappers for full-funnel campaign execution + measurement.
allowed-tools	Read, Write, Glob, Grep, Bash

Marketing Orchestrator

Multi-MCP coordinator for end-to-end marketing campaigns. Not a single-MCP wrapper — activates multiple wrappers in sequence based on workflow phase.

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When this skill activates

• Implicit: /mk:campaign (full 10-phase marketing workflow) — orchestrator runs the entire pipeline.
• Implicit: Phase 9 (Measure) of marketing-workflow.md — pulls metrics from multiple sources.
• Explicit: "Orchestrate the marketing campaign" or "Coordinate GA4 + email + reviews for the launch."

What it does

Coordinates across:

MCP / Source	Used for	Phase
mcp-ga4	Traffic, conversions, attribution	9 (Measure)
mcp-gsc	SEO rankings, indexing, CTR	9 (Measure)
mcp-sendgrid / mcp-resend	Email campaign execution	7 (Publish)
mcp-reviewweb	Review sentiment, competitor comparison	9 (Measure)

Workflow integration

Orchestrator runs the full 10-phase marketing workflow:

Phase 0  Setup (verify marketing-context.md)
Phase 1  Research (customer + trends, parallel)
Phase 2  Insights (synthesize)
Phase 3  Strategy (define pillars, channels, metrics)
Phase 4  Plan (assets, owners, deadlines)
Phase 5  Create (copy + visuals + video, parallel)
Phase 6  Edit (copy + SEO + CRO review)
Phase 7  Publish (deploy to channels; uses email MCPs)
Phase 8  Promote (paid + influencer)
Phase 9  Measure (uses GA4 + GSC + ReviewWeb MCPs)
Phase 10 Optimize (decisions → loop to Phase 3)

Decision logic

Phase	Action	MCP / Skill
0	Check plans/marketing-context.md exists	—
1A	Customer interviews + jobs-to-be-done	customer-research
1B	Competitor + trend scan	competitor-profiling, marketing-ideas
2	Synthesize insights	content-strategist agent
3	Strategy + positioning	content-strategist agent
4	Build execution plan	planner agent
5A	Copywriting (parallel)	copywriting, content-strategy
5B	Visuals (parallel)	ai-artist, video-producer
6	Multi-track review	copy-editing, seo-content, cro
7	Email publish	mcp-sendgrid or mcp-resend (fallback: templates)
7	Blog/social publish	manual or mcp-buffer (future)
8	Paid amplification	ads, ad-creative, MCP ads (future)
9	Pull metrics	mcp-ga4 + mcp-gsc (fallback: CSV)
9	Sentiment check	mcp-reviewweb (fallback: paste)
10	Optimize decisions	analysis → loop

Output

All artifacts written to plans/marketing/<campaign-name>/:

• README.md — campaign brief
• research.md, insights.md, strategy.md, plan.md
• content/, visuals/, video/
• emails/, ads/
• metrics-report.md, optimize-decisions.md

Coordination rules

1. Sequential phases (0-4, 6, 9, 10) — wait for completion before next.
2. Parallel tracks (1, 5) — run concurrently, merge at end.
3. User confirmation — between each major phase transition.
4. Idempotency — re-runs must not duplicate resources.
5. Privacy — PII redacted in logs (per .claude/workflows/automation-rules.md).

Cross-references

• .claude/workflows/marketing-workflow.md — 10-phase pipeline (source of truth)
• .claude/workflows/automation-rules.md — MCP + idempotency + PII rules
• .claude/workflows/marketing-rules.md — content quality rules
• All mcp-* wrappers — coordinated by this skill
• agents/marketing/campaign-manager.md — primary agent persona
• plans/marketing-context.md — required input