ship-it

name	ship-it
description	Ship a product end to end — render marketing assets with the animations studio, then run the launch-engine flow with videos attached to X and LinkedIn posts. Run from the product's repo.

/ship-it — develop → public, one command

Run from the product repo you want to ship. Engines: the animations studio at C:\Projects\animations (rendering) and launch-engine at C:\Projects\launch-engine (distribution). Repos stay separate; this skill is the pipeline.

Steps

1. Find the brand + kit. Brand id = the product's brand in C:\Projects\animations\brands\<id>.json (ask the user if ambiguous). Kit = C:\Projects\animations\out\<brand>\postkit\manifest.json.
2. Render if needed. If the manifest is missing, run /marketing first (full pipeline, its own approval gates). If it exists, show its generatedAt and ask: reuse or re-render? Staleness is the user's judgment call, never a heuristic.
3. Launch flow. In the product repo, run the launch-engine sequence — launch init (if no .launch/launch.config.json), then research, copy scaffold/fill, validate. Wire the kit: either set postkitDir in the config (the dashboard marketing tab does this with a picker) or pass --kit C:\Projects\animations\out\<brand>\postkit to launch post.
4. Dry-run, then post. launch post <dir> --all --dry-run and show the user the previews — X and LinkedIn must show the video upload step. Live posting only after the user confirms, through the normal gates (ledger, validation, typed confirmation in the dashboard).
5. Manual platforms. TikTok / Shorts / YouTube / Instagram are manual by design. Point the user at the dashboard marketing tab (Open folder per platform) or the kit's POST.md checklists.

Rules

• Never skip the dry-run step. Never post live without explicit user confirmation.
• If the kit manifest promises a video whose file is missing, posting refuses — fix by re-running render-matrix.mjs + build-postkit.mjs in the animations repo, not by unwiring the kit silently.
• Drafts own the copy; the kit contributes media. Do not paste kit captions over validated drafts.