ai-gtm-skill-library

Customer analytics framework - cohort retention, lifecycle funnels, engagement scoring, segmentation, and behavioral diagnostics for product and CS teams. Use when: customer analytics, cohort analysis, retention curve, engagement score, customer segmentation, behavioral analysis, lifecycle funnel, RFM, activation diagnostics, usage analysis.

Account-Based Marketing playbook builder - tiered account list (1:1, 1:few, 1:many), buying-group mapping, coordinated multi-channel plays per account, and pipeline acceleration plays for in-cycle accounts. Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying group, named-account strategy, ABM plays, pipeline acceleration, in-cycle account acceleration.

On-demand sales battlecards for live competitive deals - positioning matrix, top objections with responses, trap questions, proof points, and a "do not say" list. Use when: competitor surfaced in deal, sales battlecard, competitive enablement, deal-specific battlecard, objection handling, competitive trap questions, why we win against, why we lose to, displacement playbook.

Customer advocacy program design - advocate identification, reference orchestration, case study pipeline, community amplification, and influence-to-revenue attribution. Use when: customer advocacy, customer reference program, case study program, advocate identification, customer marketing, peer review acceleration, G2 / Gartner Peer Insights, customer-led growth, reference architecture.

Customer Success operating system - segmented coverage model, health scoring, risk playbooks, value reviews, and expansion motions tied to net revenue retention. Use when: customer success strategy, CS operating model, health score, risk playbook, EBR / QBR design, churn prevention, net retention, NRR, GRR, success plan, value realization, customer journey post-sale.

Lead nurture orchestration - multi-track nurture design by intent stage, scoring, behavioral triggers, MQL→SQL handoff, and revival of cold leads. Use when: lead nurture, drip campaign, nurture track, lead scoring, MQL to SQL, lifecycle marketing, nurture sequence, behavioral trigger, lead revival, MQL handoff.

Customer loyalty and lifecycle orchestration - tiered loyalty design, lifecycle journey programs, milestone triggers, and retention economics for B2B and B2C. Use when: loyalty program, customer lifecycle program, tiered loyalty, milestone marketing, retention program design, lifecycle journey, loyalty economics, member tiers, retention motion.

Referral program design - referrer / referee incentive structure, viral mechanics, fraud and abuse controls, attribution, and channel placement. Use when: referral program, refer a friend, viral loop design, K-factor, advocacy referrals, partner referrals, customer referral incentives, referral attribution, viral coefficient.

Renewal orchestration playbook - risk identification, renewal motion design, multi-thread engagement, commercial negotiation, and expansion-at-renewal plays. Use when: renewal playbook, renewal forecast, renewal risk, multi-year renewal, NRR, GRR, churn save, contract negotiation, expansion at renewal, renewal handoff.

Revenue analytics architecture - ARR / NRR / GRR decomposition, cohort retention, expansion drivers, segment economics, and CAC payback diagnostics. Use when: revenue analytics, ARR waterfall, NRR analysis, GRR, expansion analysis, cohort revenue retention, CAC payback, magic number, segment economics, revenue diagnostics.

Revenue forecasting pipeline - bottoms-up pipeline forecast, tops-down model, ensemble blending, scenario analysis, and forecast calibration loop. Use when: revenue forecast, sales forecast, pipeline forecast, bookings forecast, NRR forecast, ARR forecast, forecast calibration, scenario planning, ensemble forecasting, board forecast.

Voice of Customer program - multi-source signal collection, theming and prioritization, evidence-to-action routing, and product / CS / marketing feedback loop closure. Use when: voice of customer, VoC program, customer feedback, NPS / CSAT / CES, qualitative theming, feedback synthesis, product feedback loop, customer insight engine.

Creates a polished 3-4 page GTM executive brief and plan with a 4-slide PowerPoint deck. Orchestrates market analysis, positioning, competitive intel, channel strategy, and launch planning into exec-ready deliverables. Use when: GTM plan, go-to-market plan, GTM strategy, GTM brief, executive GTM plan, GTM deck, GTM presentation, launch plan deck, product GTM strategy, platform GTM, developer platform GTM, new product GTM.

Competitive intelligence engine that deconstructs competitor positioning, surfaces exploitable weaknesses, and predicts competitive responses. Use when: competitive analysis, competitor research, competitive landscape, competitive intelligence, who are our competitors, how do we compete against.

Launch budget optimization using portfolio theory and scenario analysis with experimentation reserves. Use when: budget allocation, marketing budget, launch budget, how much to spend, budget planning, channel budget.

Product-led growth and community strategy engine that designs viral loops, self-serve onboarding funnels, and user community programs. Use when: PLG strategy, product-led growth, community strategy, viral growth, referral program, developer community, user community, growth loops.

Creates an executive-ready competitive analysis brief with a 1-slide PPTX summary for leadership presentations. Use when: competitive brief, exec competitive summary, competitive slide, competitive pptx, board competitive update, leadership competitive briefing.

Multi-channel demand generation strategy builder that designs the full pipeline from awareness to hand-raise with channel scoring and budget allocation. Use when: demand generation, demand gen strategy, lead generation, pipeline strategy, marketing channels, how do we generate demand, channel strategy.

Sales and marketing enablement asset creation system that generates structured materials from pitch decks to objection handlers to ROI calculators. Use when: sales enablement, create battle cards, pitch deck, sales assets, talk tracks, objection handling, sales collateral, marketing assets.

Meta-skill that audits health of the entire product launch engine, identifies broken links between phases, and generates improvement roadmaps. Use when: system health, skill audit, launch engine health, are our skills working together, process audit, workflow health check.

Retention, expansion, and advocacy strategy that maximizes customer lifetime value through structured lifecycle programs. Use when: retention strategy, customer retention, expansion strategy, churn prevention, customer success, NRR, upsell, advocacy program.

End-to-end customer journey mapping engine with gated progression model that designs every touchpoint from awareness through advocacy. Use when: customer journey, buyer journey, journey map, touchpoints, conversion funnel, buying process, customer experience mapping.

Launch orchestration and readiness assessment engine with cross-functional workstream tracking and go/no-go gates. Use when: launch readiness, launch checklist, launch orchestration, go no go, launch plan, are we ready to launch.

Structured post-launch retrospective that produces quantified learnings and improvement playbooks. Use when: launch retrospective, post-launch review, what worked, launch debrief, post-mortem, lessons learned.

GTM analytics and measurement framework that builds metrics architecture, dashboard specs, and alert systems. Use when: GTM metrics, launch metrics, measurement framework, KPIs, dashboard design, what should we measure, analytics framework.

Comprehensive market analysis and sizing engine that goes beyond TAM/SAM/SOM to include growth drivers, risk factors, segment dynamics, and investment-grade market maps. Use when: market analysis, market sizing, market research, industry analysis, segment analysis, market opportunity, market landscape, how big is this market.

Partner and channel strategy architect that identifies, scores, and structures partnerships with mutual value propositions and co-GTM plans. Use when: partner strategy, channel partners, partnership, co-marketing, reseller strategy, integration partners, ecosystem strategy.

Brand positioning and messaging architecture engine that creates a defensible market position with cascading message hierarchy from tagline to feature copy. Use when: positioning, messaging, brand positioning, value proposition, messaging framework, how do we position, what is our message.

Product announcement and launch communications generator that creates coordinated multi-channel launch messaging from press releases to social posts to internal comms. Use when: product announcement, launch announcement, product launch comms, press release, launch communications, announce new feature, announce new product.

Continuous macro-market signal detection and classification engine that surfaces emerging trends, threats, and whitespace opportunities. Use when: market signals, market intelligence, trend analysis, emerging threats, market monitoring, what is changing in our market.

Systematic unmet-needs discovery engine that maps gaps between market demand and existing solutions with quantified opportunity scores. Use when: find opportunities, unmet needs, market gaps, opportunity discovery, what should we build, where is the whitespace.