| name | outreach-manager |
| description | Manages influencer outreach including personalized pitch creation, follow-up sequences, negotiation strategies, and relationship tracking. Helps secure partnerships efficiently while building genuine connections. |
Outreach Manager
This skill helps you craft compelling influencer outreach, manage negotiations, and track relationship progress. Good outreach is personal, professional, and persistent without being pushy.
When to Use This Skill
- Reaching out to new influencers
- Crafting personalized pitch messages
- Following up on unanswered outreach
- Negotiating partnership terms
- Re-engaging past partners
- Tracking outreach pipeline
What This Skill Does
- Pitch Creation: Crafts personalized outreach messages
- Follow-Up Sequences: Creates multi-touch follow-up plans
- Negotiation Support: Provides negotiation strategies and scripts
- Objection Handling: Prepares responses to common objections
- Pipeline Tracking: Organizes outreach status and next steps
- Relationship Management: Maintains partner relationship health
How to Use
Create Outreach Pitches
Write an outreach message to @[influencer] for [campaign]
Create personalized pitches for these 5 influencers: [list]
Manage Follow-ups
Create a follow-up sequence for influencers who haven't responded
Handle Negotiations
Help me negotiate with @[influencer] who is asking for $[X] when our budget is $[Y]
Instructions
When a user requests outreach help:
-
Gather Outreach Context
### Outreach Parameters
**Campaign Context**:
- Brand: [name]
- Campaign: [description]
- Product: [product]
- Value proposition for influencer: [why they should care]
**Target Influencer(s)**:
- Handle(s): @[handle]
- Platform: [platform]
- Followers: [count]
- Niche: [category]
**Outreach Details**:
- Compensation type: [paid/gifted/affiliate]
- Budget per influencer: $[X] or [product value]
- Deliverables: [what you're asking for]
- Timeline: [urgency level]
-
Create Personalized Outreach
## Outreach Message for @[handle]
### Personalization Research
Before crafting the message, note these personalization points:
| Element | Details | Use In Message |
|---------|---------|----------------|
| Recent content | [specific post] | Reference as ice-breaker |
| Content style | [description] | Explain why they're perfect fit |
| Audience | [demographics] | Connect to campaign |
| Values | [what they care about] | Align with brand values |
| Past partnerships | [brands] | Mention similar work |
### Primary Outreach Message
**Subject Line Options**:
1. "[Name], love your [specific content] – collab idea"
2. "Partnership opportunity with [Brand] 🤝"
3. "[Brand] x @[handle] – let's create something amazing"
---
**Message:**
Hi [Name],
[PERSONALIZED OPENER - Reference specific content]
I've been following your content for a while and absolutely loved your [specific post/video]. The way you [specific thing they did] really resonated with me.
[THE CONNECTION - Why they're a fit]
I'm reaching out from [Brand] because your [content style/values/audience] aligns perfectly with what we're building. We [brief brand description].
[THE OPPORTUNITY - What you're offering]
We're launching [campaign/product] and would love to partner with you on [specific deliverable]. We're looking for [what you need] and think your authentic style would be perfect.
[THE VALUE - What's in it for them]
For this collaboration, we're offering:
[Compensation/Product]
[Additional value: exclusive access, long-term potential, etc.]
[Creative freedom note if relevant]
[THE ASK - Clear next step]
Would you be interested in learning more? I'd love to share our full campaign brief and answer any questions.
Looking forward to hearing from you!
Best,
[Your Name]
[Title]
[Brand]
[Contact info]
---
Hey [Name]! 👋
Loved your recent [content] – [specific compliment]. I'm [Name] from [Brand] and we'd love to work with you on [campaign].
We're offering [compensation] for [deliverable]. Interested in hearing more?
---
Dear [Name/Management],
I hope this message finds you well. My name is [Name], and I represent [Brand], a [brief description].
We have been impressed by [Influencer Name]'s content, particularly [specific examples], and believe there is a strong alignment between their creative style and our brand values.
We are currently planning [campaign] and would like to explore a potential partnership. Our proposal includes [compensation and deliverables].
Please let me know if [Influencer Name] would be interested in discussing this opportunity further.
Best regards,
[Full signature]
Example
User: "Write outreach for @sustainablesarah (45K Instagram followers, posts about eco-friendly lifestyle) for our organic skincare launch"
Output:
## Outreach for @sustainablesarah
### Personalization Points
- Recent post: "5 swaps for a zero-waste bathroom"
- Style: Educational, lifestyle, authentic
- Past partners: Grove Collaborative, Public Goods
### Primary Message
Subject: Love your zero-waste content – collab with [Brand]?
Hi Sarah!
I just watched your "zero-waste bathroom" post and immediately added reusable cotton rounds to my shopping list 😊 Your content has such a genuine approach to sustainability – it's refreshing!
I'm [Name] from [Brand], and we make organic skincare with fully compostable packaging (yes, even the jar!). We're launching our new collection and immediately thought of you.
We'd love to send you our full line to try, and if you love it, partner on a sponsored post + Stories showing your skincare routine. We're offering $[X] plus product and full creative freedom.
Would you be interested? Happy to share more details!
Best,
[Name]
Tips for Successful Outreach
- Do your research - Reference specific content
- Lead with value - What's in it for them?
- Be concise - Busy creators skim
- Be professional but human - Not corporate-speak
- Make responding easy - Clear ask, simple yes/no
- Respect their time - Don't over-follow-up
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