Use when launching a course. 4-week playbook = pre-launch + launch + close + post-launch.
x3allamerican/ai-program-skills
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Use when adding accountability to cohort. Pods/buddies = small-group support within larger cohort.
Use when designing course content. Adult learners (andragogy) differ from children (pedagogy).
Use when leveraging existing customers for growth. Referral = customer-driven acquisition.
Use when building affiliate network for courses. Affiliate = pays for performance.
Use when scaling grading. AI grading = consistent + fast + scalable.
Use when scaling course content creation. AI co-author = drafts, edits, iterations.
Use when supplementing peer interaction with AI. AI 'cohort mate' simulates peer discussion.
Use when scaling support beyond instructor capacity. AI handles 70-80% of routine questions.
Use when adding AI feedback to courses. AI provides personalized feedback at scale.
Use when scaling quiz production. AI generates quizzes from lesson content.
Use when AI generates supplementary materials. AI summaries + supporting content scale course offerings.
Use when adding AI tutoring. AI tutor = on-demand conversational learning support.
Use when creating voiceover content. AI voiceover = scalable, consistent, no recording session.
Use when keeping alumni engaged. Alumni events = lifetime relationship building.
Use when building alumni community structure. Mentor program = alumni teach new students.
Use when building lasting community. Alumni = lifetime customers + advocates.
Use when designing pricing tiers. Anchor + decoy = psychological pricing that improves conversion.
Use when retaining annual subscribers. Anniversary = decision moment for renewal.
Use when designing course motivation. ARCS = Attention, Relevance, Confidence, Satisfaction.
Use when designing course assessments. Assessment = measure of mastery, not punishment.
Use when setting cohort participation expectations. Norms = explicit rules; completion = measurable outcome.
Use when classifying learning objectives. Bloom's = hierarchy of cognitive skills.
Use when packaging multiple offerings. Bundles increase perceived value + ARPU.
Use when designing course finales. Capstone = culminating project demonstrating mastery.
Use when making courses accessible. Captioning + accessibility = wider audience + legal compliance.
Use when adding certification to course. Certification = retention + completion incentive.
Use when adding credentialing to courses. Certification adds prestige + commercial value to course completion.
Use when customers leaving. Churn analysis reveals patterns; prevention saves revenue.
Use when analyzing course economics. COGS = cost of delivering each sale. Gross margin = remaining for profit + reinvestment.
Use when designing cohort programs. Length affects intensity, completion, price.
Use when choosing cohort or evergreen model. Trade-offs in revenue + intensity.
Use when choosing course format. Cohort = group + schedule; self-paced = individual + flexible.
Use when expanding course distribution. Licensing = let others teach your content (revenue share or flat fee).
Use when keeping course content current. Reinvestment = updates, new lessons, refresh.
Use when modeling course business holistically. Stack = layers of revenue streams.
Use when designing for completion. Completion drives outcomes, advocacy, retention.
Use when delivering course content efficiently. CDN = global content distribution.
Use when choosing where to host course. Platforms vary on price, features, customization.
Use when positioning a course in the market. Positioning = how your course differs from alternatives.