google-business-profile-optimization

name	google-business-profile-optimization
description	Use when optimizing GBP (formerly Google My Business) for local SEO. GBP is the #1 local ranking factor.

Google Business Profile Optimization

GBP = local SEO foundation. Complete, accurate, photo-rich, review-heavy. Update weekly. Local Pack ranking depends on it.

GBP completion checklist

1. Business name (exact, consistent)
2. Category (primary + secondary)
3. Address (exact, consistent with website)
4. Phone number (local area code preferred)
5. Website URL
6. Hours of operation
7. Service areas (for service businesses)
8. Photos: 10+ exterior, interior, team, products
9. Description (750 chars max, keyword-rich)
10. Attributes (Wheelchair accessible, Free WiFi, etc.)
11. Q&A — answer common questions
12. Posts — weekly updates
13. Reviews — actively encourage, respond to all

Local Pack ranking factors

1. Proximity to searcher (highest weight)
2. Relevance (category match)
3. Prominence (reviews, links, mentions)
4. GBP signals (completeness, freshness)
5. Behavioral (clicks, calls, direction requests)

Common GBP mistakes

1. Inconsistent NAP (name/address/phone) across web
2. Missing photos
3. No recent posts
4. Few reviews / not responding
5. Multiple GBPs for same business
6. Wrong category

Where this fits in the X3 empire

GBP optimization for X3 Fleet Safety, CardPrepAI (when local presence relevant).