nap-consistency-and-citations

name	nap-consistency-and-citations
description	Use when building local SEO citation portfolio. NAP (Name, Address, Phone) must be identical across all directories.

NAP Consistency and Citations

NAP consistency = identical business info on every directory. Inconsistency confuses Google = lower rankings.

Standardized NAP format

Decide on exact format:

• Name: 'CardPrepAI' (not 'Card Prep AI' or 'CardPrep AI')
• Address: '123 Main St, Suite 100' (not '123 Main Street, Ste 100')
• Phone: '[phone]' (not '517-555-1234' or '[phone]')

Use this exact format on EVERY directory.

Citation directories

Top local citation sources:

1. Google Business Profile (most important)
2. Bing Places
3. Apple Maps
4. Yelp
5. Facebook
6. LinkedIn (for businesses)
7. Industry-specific directories (PSA, eBay, etc.)
8. Yellow Pages, Yellowbook
9. Chamber of Commerce
10. Local newspapers

Citation audit tools

1. Moz Local — citation tracking + auto-fix
2. BrightLocal — citation audit
3. Yext — citation management platform
4. Whitespark — local citation finder
5. Manual audit — list 30 sites, check NAP

Quarterly: audit and fix inconsistencies.

Where this fits in the X3 empire

NAP discipline for X3 entities with local presence.