| name | brand-channel-analytics-and-reporting |
| description | Use when measuring brand channel performance. Analytics inform content strategy.
|
Brand Channel Analytics and Reporting
Per-channel analytics: reach, engagement, conversion. Weekly review, monthly deep-dive, quarterly strategy.
Per-platform metrics
Video platforms (YouTube, TikTok, Reels, Shorts):
- Views, reach
- Engagement rate (likes/views, comments/views, shares/views)
- Watch time
- Average view duration (AVD)
- Click-through rate (CTR)
- Subscriber/follower growth
Text platforms (X, LinkedIn, Threads):
- Impressions
- Engagement rate
- Profile clicks
- Follower growth
Visual (Instagram, Pinterest):
- Reach
- Engagement rate
- Saves (very valuable signal)
- Profile clicks
Reporting cadence
Weekly:
- Top-performing post per platform
- Bottom-performing post per platform (learn from)
- Engagement vs previous week
Monthly:
- Total followers + growth rate
- Engagement trends
- Top content categories
- Channel revenue (if monetized)
Quarterly:
- Strategic review
- Channel mix shift if needed
- Content category effectiveness
- ROI per platform
- Plans for next quarter
Tools
- Per-platform native — YouTube Studio, TikTok Creator Center, Meta Business Suite
- Buffer / Hootsuite analytics
- Sprout Social (enterprise)
- Google Analytics 4 (for website traffic from social)
- Custom dashboard — D1 + JS for full control
Where this fits in the X3 empire
Analytics + reporting for CardPrepAI brand channels.
