brand-deals-and-sponsorships

name	brand-deals-and-sponsorships
description	Use when negotiating brand deals. Brand deals = paid integration with creator content.

Brand Deals and Sponsorships

Brand deals pay creators per video or per campaign. Negotiate: rate, exclusivity, deliverables, timeline.

Brand deal types

1. Pre-roll ad — 5-30 second mention at start
2. Mid-roll integration — 30-90 second mid-video
3. Dedicated video — entire video focused on brand
4. Affiliate integration — promote with link
5. Sponsored series — multi-video commitment
6. Long-term partnership — months/year exclusivity
7. Product seeding — free product in exchange for content

Rate benchmarks

Per 100K views:

• Pre-roll mention: $300-1,500
• Mid-roll integration: $1,500-7,500
• Dedicated video: $5,000-30,000

Niche premiums:

• Card collectors: $500-2,500 per 100K niche-targeted views
• General: $200-1,000 per 100K

Negotiation tactics

1. Niche premium — collectibles audience commands higher rates
2. Engagement premium — high comments/likes vs view count
3. Long-term contract — annual deals 20-50% premium
4. Exclusivity — premium for not promoting competitors
5. Content rights — who owns the video, can brand reuse?
6. Timeline flexibility — negotiate for production lead time

Where this fits in the X3 empire

Brand deal strategy for CardPrepAI content sponsorships.