| name | instagram-live-and-tiktok-live |
| description | Use when streaming on social platforms (vs commerce platforms). Social live = audience building, engagement.
|
Instagram Live and TikTok Live
IG Live + TikTok Live = audience engagement, community building. Not primary commerce, but lead-gen + brand-building.
Social live use cases
- Q&A — answer audience questions
- Behind-the-scenes — show real work
- Co-host with guest — interview format
- Live tutorial — teach skill in real-time
- Live unboxing — react to product/card
- AMA — Ask Me Anything
- Event coverage — convention, card show
Platform differences
IG Live:
- Notify followers when live
- Save to feed after stream
- Co-host feature (split screen)
- Audience smaller per stream (relative to followers)
TikTok Live:
- Algorithmic distribution (For You)
- Larger audience potential
- Gift system (monetization)
- 1,000 follower minimum
Engagement during live
- Welcome viewers by name
- Read chat regularly — acknowledge
- Polls + reactions — engagement features
- Questions to audience — drive responses
- Stories from chat — make viewers part of content
- End with CTA — follow, subscribe, link
- Save and repurpose — clip best moments
Where this fits in the X3 empire
Social live strategy for CardPrepAI audience building.