instagram-live-and-tiktok-live

name	instagram-live-and-tiktok-live
description	Use when streaming on social platforms (vs commerce platforms). Social live = audience building, engagement.

Instagram Live and TikTok Live

IG Live + TikTok Live = audience engagement, community building. Not primary commerce, but lead-gen + brand-building.

Social live use cases

1. Q&A — answer audience questions
2. Behind-the-scenes — show real work
3. Co-host with guest — interview format
4. Live tutorial — teach skill in real-time
5. Live unboxing — react to product/card
6. AMA — Ask Me Anything
7. Event coverage — convention, card show

Platform differences

IG Live:

• Notify followers when live
• Save to feed after stream
• Co-host feature (split screen)
• Audience smaller per stream (relative to followers)

TikTok Live:

• Algorithmic distribution (For You)
• Larger audience potential
• Gift system (monetization)
• 1,000 follower minimum

Engagement during live

1. Welcome viewers by name
2. Read chat regularly — acknowledge
3. Polls + reactions — engagement features
4. Questions to audience — drive responses
5. Stories from chat — make viewers part of content
6. End with CTA — follow, subscribe, link
7. Save and repurpose — clip best moments

Where this fits in the X3 empire

Social live strategy for CardPrepAI audience building.