| name | livestream-marketing-and-promotion |
| description | Use when promoting upcoming streams. Promotion = audience pre-built before stream.
|
Livestream Marketing and Promotion
Pre-stream marketing: announce 2-7 days ahead, build anticipation. Pre-stream content + post-stream content amplifies live time.
Pre-stream marketing
- 1 week ahead: announce on all platforms
- 3 days ahead: teaser content (what to expect)
- 1 day ahead: 'Tomorrow at [time]' reminder
- 30 min ahead: 'Going live in 30' across socials
- At live: post on all socials with link
Anticipation building
- Tease content — 'Showing my biggest pull tomorrow'
- Behind-the-scenes setup — prep on social
- Q&A signups — viewers submit questions in advance
- Giveaway during live (incentive to attend)
- Guest announcement if applicable
- Topic announcement — 'PSA vs BGS comparison live'
Post-stream marketing
- 'That was incredible' immediately post — momentum
- Highlights within 24 hours — short-form clips
- Recap email next day — for subscribers
- Cross-promote on other platforms — drive to replay
- Anticipate next stream — 'Same time next week'
- Community engagement — discuss in chat, Discord
Where this fits in the X3 empire
Stream marketing for CardPrepAI audience building.
