market-research

name	market-research
description	Research a market, customer segment, category, demand pattern, trend, or opportunity using current sourced evidence and explicit assumptions. Use for market-level questions; use competitor-profile for one company and social-intel for platform/account-specific research.

Market research

Build a decision-useful evidence model, not a pile of search results.

1. Define decision, market boundary, geography, customer, time horizon, and required confidence.
2. Create a research map covering demand, segments, alternatives, economics, channels, regulation, trends, and uncertainties as relevant.
3. Prioritize primary and authoritative sources; triangulate material claims.
4. Distinguish observed facts, estimates, assumptions, and inference.
5. Quantify only when inputs and methodology are defensible; show ranges and sensitivity.
6. Synthesize implications, counterevidence, risks, and next validation steps.

Browse current sources for changing facts and cite claims near their support. Do not manufacture market size or present vendor marketing as neutral evidence.

Read detailed-guide.md for sizing methods, source hierarchies, interview plans, segment matrices, and report templates.