topic-evaluation

name	topic-evaluation
description	Evaluate topic ideas for 心情可可 WeChat public account using data-driven criteria. Use when brainstorming content topics, evaluating whether a topic is worth pursuing, or when the user mentions '选题', '选题评分', '这个话题行不行', 'topic evaluation', '评估选题', or wants to assess a content idea before writing.

Topic Evaluation

Evaluate content topic ideas for 心情可可 public account against data-driven criteria derived from competitor analysis.

Context

Read .claude/product-marketing-context.md for product positioning and target audience.

• Target platform: 微信公众号
• Target audience: 18-24 岁高敏感女性
• Content positioning: 上层娱乐，底层心理学（Entertainment on surface, psychology underneath）

References

视频类竞品 (YouTube: Psych2Go + TSOL)

• content-pillars-video.md — 6 content pillars with sub-topics and mix ratios
• psych-drivers-video.md — Psychological drivers, 7-dimension checklist, emotion triggers
• title-templates-video.md — 18 title templates with formulas and examples

图文类竞品 (Instagram: The Holistic Psychologist)

• content-pillars-instagram.md — Instagram 图文帖内容支柱与互动效率
• psych-drivers-instagram.md — 图文形式下的心理驱动力与互动模式
• title-templates-instagram.md — Instagram caption 开头句式与图片文案模板

Workflow

Input: A topic idea (e.g., "讨好型人格", "为什么深夜容易 emo")
                          ↓
Step 1 — PILLAR MATCH: Identify which content pillar this belongs to
Step 2 — ANGLE SEARCH: Find the most compelling angle using psych drivers
Step 3 — PSYCH CHECK: Run 7-dimension evaluation
Step 4 — TITLE DRAFT: Generate 3-5 title candidates
Step 5 — VERDICT: Go / Optimize / Kill

Step 1: Pillar Match

Read content-pillars.md. Map the topic to one of the 6 pillars:

Pillar	Core Theme	Searchable/Shareable
A	情绪自我觉察	Both
B	恋爱心理解码	Shareable 为主
C	社交能量管理	Shareable 为主
D	趣味心理测试	Shareable 为主
E	成长叙事	Shareable 为主
F	原生家庭与依恋模式	Both

If no pillar matches: Flag as off-strategy. Can still proceed but note the risk.

Check monthly mix: Is this pillar already over-represented this month? Reference the target ratio: A:B:C:D:E:F = 20:25:10:15:15:15.

Step 2: Angle Search

Read psych-drivers.md. For the given topic, identify:

1. Primary psychological driver — Which of the 5 driver categories best fits?

Category	Core Mechanism	Boom Potential	Stability
A. 自我发现型	Barnum effect, self-serving bias	★★★★★	★★★
B. 好奇心驱动型	Information gap, counter-intuitive truth	★★★★★	★★★★
C. 情绪共鸣型	Pain-point naming, cognitive reframing	★★★	★★★★★
D. 关系洞察型	Romantic signal reading, toxic relationship awakening	★★★★	★★★
E. 赋能型	DIY solutions, counter-conventional advice	★★★	★★★★

2. Angle optimization — Apply these data-backed rules:

• 揭示 > 建议: Frame as "revealing something hidden" not "giving advice"
• 反直觉 > 正面陈述: Find the counter-intuitive angle ("你的缺点其实是...")
• 发现框架 > 教育框架: "You already are X" beats "You should be X"
• 具体行为 > 抽象概念: Anchor in observable behavior, not abstract traits

3. Three-layer check — Which layer does this content serve?

Layer	Function	Key Triggers	WeChat Metric
引流层	Acquisition	Curiosity gap + self-tests	打开率
传播层	Sharing	Identity recognition + emotional resonance	转发 + 在看
留存层	Retention	Cognitive reframing + deep resonance	完读率 + 关注

Step 3: 7-Dimension Psych Check

Score each dimension. Read psych-drivers.md for detailed criteria.

#	Dimension	Pass Criteria	Required?
1	好奇心缺口	Title creates an information gap the reader can't fill without clicking	Mandatory
2	自我相关性	Reader thinks "is this about me?" within 2 seconds	Mandatory
3	情绪激活	Triggers at least one emotion: curiosity, resonance, surprise, belonging	Optional
4	身份安全性	Sharing won't damage the reader's social image	Optional
5	反直觉性	Contains at least one "I thought A but actually B" element	Optional
6	群体发现感	Makes reader feel "I'm not the only one"	Optional
7	框架正确性	Uses "discovery" frame, not "education" frame	Optional

Scoring:

• 5+ pass (including #1 and #2) → Go
• 3-4 pass → Optimize (provide specific fix for each failing dimension)
• <3 pass → Kill (suggest alternative angle or different topic)

Step 4: Title Draft

Read title-templates.md.

1. Select 2-3 matching templates from the 18 available
2. Generate 3-5 title candidates
3. For each candidate, annotate:
   • Template used
   • Primary psychological hook
   • Expected emotion trigger

Title quality check (7 points, from title-templates.md):

• Has curiosity gap?
• Has "about me" feeling?
• Has specificity (concrete behavior/scene, not abstract concept)?
• Has counter-intuitive or surprise element?
• Has emotional temperature?
• Uses natural language (not academic jargon)?
• Would the target user share this?

Avoid these low-efficiency patterns:

• Pure "How to" without constraints
• Brand self-talk ("我们的第一篇...")
• Compilation/collection format
• Correct but boring statements ("心理健康很重要")
• Motivational slogans ("这是你离开的信号")

Step 5: Verdict

Output a structured evaluation card:

## 选题评分卡

**选题**: [original topic]
**推荐角度**: [optimized angle from Step 2]
**所属支柱**: [pillar letter + name] — [searchable/shareable]
**服务层级**: [引流/传播/留存]
**心理驱动**: [primary driver category + specific trigger]

### 7 维评分
| 维度 | 评分 | 说明 |
|------|------|------|
| 1. 好奇心缺口 | ✓/✗ | [brief note] |
| 2. 自我相关性 | ✓/✗ | [brief note] |
| 3. 情绪激活 | ✓/✗ | [brief note] |
| 4. 身份安全性 | ✓/✗ | [brief note] |
| 5. 反直觉性 | ✓/✗ | [brief note] |
| 6. 群体发现感 | ✓/✗ | [brief note] |
| 7. 框架正确性 | ✓/✗ | [brief note] |

**总分**: X/7
**判定**: Go / Optimize / Kill

### 备选标题
1. [title] — [template] — [hook]
2. ...
3. ...

### 优化建议（if Optimize）
- [specific fix for each failing dimension]

### 产品衔接点
- [how this topic naturally connects to 心情可可 mini-program]

Data Sources

Current reference data is derived from:

• Psych2Go: 1200 YouTube videos (full channel archive, views 8.2K–4M, avg 190K)
• The School of Life (TSOL): 156 YouTube videos (2-year window, 2024-02 to 2026-02, avg 301K)

Future updates planned:

• Dr. Nicole LePera / The Holistic Psychologist
• KnowYourself / 壹心理 (国内竞品)

When new competitor data is added, update the relevant reference files. The workflow (this file) should remain stable.

Important Notes

• Example titles in reference files are illustrative templates. Actual publication must use fresh, original copy.
• This skill evaluates topics; it does not write full articles. Use copywriting or social-content skills for content creation after a topic passes evaluation.
• The 7-dimension checklist is calibrated for 微信公众号. Other platforms (YouTube, TikTok, 小红书) may weight dimensions differently.
• Psych2Go data is based on 1200 videos (full channel archive); TSOL on 156 videos (2-year window). Treat as directional guidance, not absolute rules.
• Platform-specific insight: On WeChat, emotional resonance > curiosity gap for sharing (social-chain distribution vs search/recommendation). Optimize for 转发 and 在看, not just 打开率.