Turn your expertise into a lead-generating content system
Choose your primary customer acquisition method using the Core Four framework
Write destination-focused copy that sells the dream outcome, not the vehicle
Create an irresistible offer using Hormozi's 5-step Grand Slam Offer framework
Gut-check any business decision against principles from all three Hormozi books
Build a free lead magnet offer using Hormozi's 7-step framework
Structure your revenue model with attraction, upsell, downsell, and continuity offers
Choose your target market using Hormozi's niche selection framework