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Choose your target market using Hormozi's niche selection framework
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| name | niche-down |
| description | Choose your target market using Hormozi's niche selection framework |
Command: /niche-down
From: $100M Offers by Alex Hormozi
When to use: Choosing who to sell to, escaping a crowded market, or when your offer isn't converting and you need to reposition.
Helps you find the most profitable, specific market for your product using Hormozi's market selection framework — because the market matters MORE than your offer or your skills.
"Starving Crowd (market) > Offer Strength > Persuasion Skills"
If you have a starving crowd and a mediocre offer, you win. If you have a great offer and the wrong market, you lose.
Hormozi identifies three "hot" markets where money flows:
Every successful niche lives inside one of these. If yours doesn't, you're fighting uphill.
When selecting a niche within those markets, look for:
| Variable | What it means |
|---|---|
| Massive pain | They are bleeding. Urgent, not just inconvenient. |
| Purchasing power | They can actually afford your solution |
| Easy to target | You can find them (communities, platforms, events, ads) |
| Growing market | The wave is coming in, not going out |
"If you find a market that has all four, go for it. The narrower you go, the less competition you face, and the higher the price you can charge."
Each step down the niche = less competition = higher prices = easier marketing.
"Commit to the niche. Do not waver. Many people switch before they see results. The switching is what kills them."
Pick one niche. Run it for 6+ months. Let compounding work.
My product/service: [describe it]
Current target: [who I'm selling to now]
Current price: $[X]
Problem I solve: [1 sentence]
Apply the Hormozi niche-down framework:
1. Which of the 3 hot markets (health/wealth/relationships) does this fit?
2. List 5 more specific sub-niches within my current target
3. Score each on: pain level, purchasing power, targetability, market growth (1-10 each)
4. Recommend the highest-scoring niche
5. Show me 3 levels of niching down with example positioning statements
6. Rewrite my offer headline for the recommended niche
"The pain itself is not enough. They need to know they have a problem, know it can be solved, and believe YOU are the one to solve it." — Alex Hormozi, $100M Offers